Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 221:

  A keyword with a very low click through rate (CTR) will usually receive:

  A. Impressions only on the Google Search Network.

  B. A low average cost-per-click (CPC) on Google search.

  C. More impressions on the Google Display Network.

  D. A low Quality Score on the Google Search Network.

  Correct Answer: B

• Question 222:

  Negative keywords can help advertisers target their ads to potential customers and increase:

  A. Their campaigns' daily budget recommendations.

  B. The click through rate (CTR) of their ads.

  C. The amount of impressions served.

  D. Number of relevant Display Network placements.

  Correct Answer: B

• Question 223:

  [Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:

  A. Download a campaign level report from the Campaigns tab.

  B. Click on the speech bubble icon next to that keyword.

  C. Click on the "See search terms" button next to that keyword.

  D. Click keyword into the Traffic Estimator tool.

  Correct Answer: B

• Question 224:

  AdWords advertising policies are designed to:

  A. Increase costs for small business advertisers.

  B. Maintain the Quality Score of all advertisers.

  C. Ensure users see ads that are relevant to a given search query.

  D. Ensure advertisers only show ads for online retail businesses.

  Correct Answer: C

• Question 225:

  Phrase match triggers an ad to appear when a search query:

  A. Precisely matches a synonym of the keyword

  B. Includes words that are related to the keyword.

  C. Includes the keyword in its exact sequence.

  D. Precisely matches the translation of the keyword.

  Correct Answer: A