Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 11:

  Advertisers on Google search accrue cost in AdWords when:

  A. Their ads appear on the Google search page.
  B. Users click on their ads.
  C. They register a conversion using Conversion Tracking.
  D. The user completes a purchase.
  B. Users click on their ads.

• Question 12:

  Which is the highest level of account access available in AdWords?

  A. Email-only
  B. Executive
  C. Administrative
  D. Read-only
  C. Administrative

• Question 13:

  When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

  A. Enhanced cost-per-click (CPC)
  B. Target return on ad spend (ROAS)
  C. Maximize clicks
  D. Target search page location
  D. Target search page location

• Question 14:

  Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose two.)

  A. Search terms
  B. Clickthrough rate (CTR)
  C. Clicks
  D. Impressions
  B. Clickthrough rate (CTR)
  C. Clicks

• Question 15:

  Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

  A. Accelerated
  B. Standard
  C. Scheduled
  D. Optimized
  B. Standard

• Question 16:

  A lower CPA does not necessarily indicate higher profit. Why?

  A. A lower CPA may be due to changes in network distribution.
  B. A lower CPA may also have lower sales volume, reducing overall profit.
  C. A lower CPA may be due to changes in CPC bidding.
  D. A lower CPA may be due to additions in negative Keywords.
  B. A lower CPA may also have lower sales volume, reducing overall profit.

• Question 17:

  On the Display Network, all keywords are considered broad match only. This means that you don't need to:

  A. include plurals, misspellings, and other variants of your keywords.
  B. include negative keywords to refine your placement.
  C. include location targeting to narrow the reach of your ads.
  D. manage your keyword performance at the ad group level.
  A. include plurals, misspellings, and other variants of your keywords.

• Question 18:

  Which is a benefit of advertising online?

  A. Increase your position in organic search results
  B. Make money by showing ads on your website
  C. Automatically collect information about potential customers
  D. Reach people who are likely interested in what you're advertising
  D. Reach people who are likely interested in what you're advertising

• Question 19:

  How do managed placements on the Display Network work?

  A. Advertisers can guarantee placement on prominent and popular sites.
  B. Keywords are used to place ads next to content that matches the ad.
  C. Advertisers manually select the desired sites on which their ads may appear.
  D. Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
  C. Advertisers manually select the desired sites on which their ads may appear.

• Question 20:

  Quality Score on Google search is evaluated every:

  A. Time a keyword receives a click.
  B. Time an ad enters an auction.
  C. 24 hours.
  D. 48 hours.
  B. Time an ad enters an auction.