When building a keyword list for a Display Network campaign, you should do which of the following:
A. use aggressive targeting to identify new keywords
B. include keywords that are related to the websites your customers visit
C. only include exact match keywords
D. only use Keyword Planner to identify new keywords
Tom wants to promote his windshield repair company's emergency service by reaching people when they're searching for help. Which campaign type is a good fit?
A. "Display Network"
B. "Search Network"
C. "Search Network with Display Opt-in"
D. "Shopping"
When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:
A. 50% of how much your product is worth
B. based on how much your product is worth
C. the same amount as the revenue generated by your product
D. the same amount as the profit generated by your product
Why would an advertiser use sitelinks?
A. To give customers quick access to multiple pages of an advertiser's website
B. To showcase customer reviews with high-quality survey data
C. To show a link that sends people to the app store or starts downloading an app
D. To let customers click a button to call the business
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose two.)
A. Search terms
B. Clickthrough rate (CTR)
C. Clicks
D. Impressions
Which targeting option should an advertiser use when trying to reach 25-30-year-old males?
A. Keyword targeting
B. Interest category targeting
C. Contextual targeting
D. Demographic targeting
Your ad can show to a potential customer when your targeted language matches:
A. the customer's operating system language
B. the customer's Google interface language setting
C. the language of websites a user visits most often
D. the customer's browser setting
Which targeting option can help you to reach people who've previously visited your website?
A. Demographic targeting
B. Interest category targeting
C. Device targeting
D. Remarketing
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
A. Shopping Ads can only appear on retail websites
B. Shopping Ads can only appear on Google.com
C. Shopping ads can only show on pre-roll video ads on YouTube
D. Shopping ads can appear on Google Search partner websites like YouTube
You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
A. The number of clicks your ad received divided by the number of times it showed
B. The percentage of budget spent compared to how many forms were completed
C. You can't calculate return on investment for campaigns that are focused on online leads
D. How much you've spent on the campaign compared to the value of leads generated
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