Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 151:

  A seasonal AdWords campaign would be most helpful for an advertiser who will target?

  A. Los Angeles to sell office supplies.
  B. The United States to sell art supplies
  C. France to sell skis and snowboards.
  D. The entire world to sell T-shirts.
  C. France to sell skis and snowboards.

• Question 152:

  Which Google AdWords, advertises can:

  A. See the Internet Protocol (IP) addresses of individual users clicking on their ads.
  B. Gain a wide reach while targeting ads specifically to people who have shown an interest in their product.
  C. Show rich media and display ads alongside the Google search results.
  D. Have their ads be automatically translated into any language the user searches
  B. Gain a wide reach while targeting ads specifically to people who have shown an interest in their product.

• Question 153:

  If an advertiser improves the Quality Score of a keyword, this keyword may:

  A. Be more likely to appear in bold when displayed in an ad
  B. Automatically reset its match type to Broad
  C. Earn the ad a higher average position
  D. Receive fewer impressions on the Search Network
  C. Earn the ad a higher average position

• Question 154:

  Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?

  A. Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
  B. Managed placements would be used to target specific sites you had selected as being important to your client.
  C. Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
  D. Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
  C. Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

• Question 155:

  If your ad group contained the broad match type keyword "tennis shoes," which of the following keyword searches would your ad be eligible to appear on? (Choose two.)

  A. Sport equipment
  B. Running shoes
  C. Buy tennis shoes
  D. Tennis clothing
  C. Buy tennis shoes
  D. Tennis clothing

• Question 156:

  You signed 3 new clients, each with an existing AdWords accounts. What's the best way to manage these accounts?

  A. Use your clients' sign ?in information to access and manage the accounts
  B. Pause your clients' campaigns and recreate them in your AdWords manager account
  C. Link the client accounts to your AdWords manager account
  D. Consolidate the 3 accounts into a new AdWords account you create
  C. Link the client accounts to your AdWords manager account

• Question 157:

  Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:

  A. they perceive her products
  B. they interact with her website
  C. likely they are to become a regular customer
  D. likely they are to click her ads
  B. they interact with her website

• Question 158:

  Why might you use the "Search Network campaigns with Display opt-in" campaign type?

  A. Your ads only show on the first page of search results
  B. You can use one budget to advertise on the Search Network and Display Network
  C. You can pick the exact websites where you want your ad to show
  D. Your video ads can run on the Search Network
  B. You can use one budget to advertise on the Search Network and Display Network

• Question 159:

  Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

  A. Location targeting
  B. Intuitive targeting
  C. Topic targeting
  D. Placement targeting
  C. Topic targeting

• Question 160:

  Which might negatively affect the performance of a video ad on the Google Display Network?

  A. Content with a non-commercial look and feel
  B. A clear call-to-action in the opening static image
  C. Content in the form of a running list of statistics about the company
  D. A video that captures users' attention within the first 10 seconds of play
  B. A clear call-to-action in the opening static image