Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 151:

  Which AdWords settings are specified at the account level?

  A. Network distribution preferences and a set of keywords.

  B. A unique email address, a password, and billing information.

  C. Location targeting, cost-per-click (CPC) bids, and match types.

  D. A daily budget and a set of keywords and placements.

  Correct Answer: B

• Question 152:

  Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

  A. Payment options available

  B. Website load time

  C. Target market

  D. Market Competitors' cost per clicks (CPCs)

  Correct Answer: C

• Question 153:

  Adding placements to an ad group:

  A. Improves the Quality Score on Google.

  B. Improves the Quality Score for search.

  C. Negatively affects the Quality Score for search.

  D. Does not affect the Quality Score for search

  Correct Answer: D

• Question 154:

  The primary function of the Google Website Optimizer is to:

  A. Optimize keywords based on the advertiser's landing page.

  B. Optimize cost-per-click (CPC) bids based on conversion data.

  C. Test versions of an advertiser's ad text based on landing page data.

  D. Test versions of a website's content and layout.

  Correct Answer: D

• Question 155:

  An advertiser's ad has been disapproved. Which is the most likely cause?

  A. The ad does not comply with AdWords policy guidelines.

  B. Some keywords do not meet minimum quality requirements.

  C. The ad is a duplicate of another ad in the account.

  D. The location targeting was incorrectly selected.

  Correct Answer: A

  Reference: http://adwords.google.com/support/aw/bin/static.py? hl=enandtopic=23734andguide=23723andpage=guide.csandanswer=152344

• Question 156:

  What is the impact of poor landing page quality on an ad group?

  A. The entire campaign will be paused.

  B. The ads in the ad group will be disapproved due to low Quality Score.

  C. The keywords in the ad group will be paused.

  D. The keywords in the ad group will have a lower Quality Score.

  Correct Answer: D

• Question 157:

  Quality Score on Google search is evaluated every:

  A. Time a keyword receives a click.

  B. Time an ad enters an auction.

  C. 24 hours.

  D. 48 hours.

  Correct Answer: B

  Reference: http://adwords.google.com/support/aw/bin/answer.py?hl=enandanswer=10215

• Question 158:

  An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

  A. Determine where on the Google Display Network the ads will run

  B. Impact search results and cost-per-click (CPC) on the Google Display Network

  C. Determine the target return on investment (ROI) for a given ad group

  D. Impact the time of ads that the impacts are eligible to show

  Correct Answer: A

  Reference:

• Question 159:

  How does contextual targeting work?

  A. Websites outside of the Google Display Network are selected for keyword-matched placements.

  B. Advertisers select individual websites on the Google Display Network to display their ads

  C. Keywords are used to place ads on websites next to the content that matches the keyword

  D. Text is used to place ads next to relevant website content without using keywords

  Correct Answer: C

  Reference:

• Question 160:

  On which devices are mobile ads eligible to appear?

  A. Standard mobile phones that use mobile (WAP) browsers

  B. Electronic readers with Internet connections

  C. Desktop and laptop computers

  D. iPhones and similar mobile devices that use full (HTML) browsers

  Correct Answer: A

  Reference: