Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 1:

  What happens when a campaign consistently meets its average daily budget?

  A. Your budget is automatically adjusted
  B. Ads in that campaign will stop showing for the rest of the billing cycle
  C. Average cost-per-click (CPC) bids will be lowered
  D. Ads in that campaign will show less often that they could
  D. Ads in that campaign will show less often that they could

• Question 2:

  Belinda's boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

  A. "Search Network with Display opt-in"
  B. "Search Network"
  C. "Display Network"
  D. "Shopping"
  A. "Search Network with Display opt-in"

• Question 3:

  You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.

  A. The value of traffic available for the keywords you're targeting.
  B. The number of tracking codes installed on your website.
  C. The number of websites on the internet.
  D. Whether your payment method is credit or debit.
  A. The value of traffic available for the keywords you're targeting.

• Question 4:

  Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool instead of doing searches to find your ad on Google.com?

  A. By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking.
  B. By performing searches that trigger your ad, you'll automatically be charged for the impressions and may use all of your daily budget too quickly.
  C. By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.
  D. None of these options are correct
  C. By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.

• Question 5:

  With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call or newsletter sign-up -we may:

  A. Use data from the Display Network auction to revise the cost of your Search ads.
  B. Automatically reduce your cost-per-click bids on the Google Display Network.
  C. Automatically adjust your daily budget to serve less ads on Google Display Network pages.
  D. Send notification that your bids should be adjusted.
  B. Automatically reduce your cost-per-click bids on the Google Display Network.

• Question 6:

  Which is allowable in an AdWords image ad?

  A. Text that flashes continuously to attract the user's attention
  B. Images that look like a system warning
  C. Use of phrases like "hurry" or "limited time"
  D. Content that mimics a news article to appear more factual
  C. Use of phrases like "hurry" or "limited time"

• Question 7:

  When a campaign is showing as "Pending" within AdWords, it is:

  A. Inactive because it's past its scheduled end date.
  B. Inactive but scheduled to begin at a future date.
  C. Inactive because your prepaid account balance has run out.
  D. Active, but showing ads only occasionally due to budget constraints
  C. Inactive because your prepaid account balance has run out.

• Question 8:

  Which is true of negative keywords on the Google Display Network?

  A. Negative keywords do not play any role in determining where ads are eligible to appear on the Google Display network.
  B. Negative keywords on Display campaigns work as precisely as negatives on Google search campaigns.
  C. Adding negative keywords will prevent ads from showing on all placements containing those terms
  D. The system compares negative keywords with the content of the placements, and if there is a match, ads is less likely to appear on those placements.
  D. The system compares negative keywords with the content of the placements, and if there is a match, ads is less likely to appear on those placements.

• Question 9:

  Quality Score on Google search is evaluated:

  A. Every 48 hours.
  B. Every 24 hours.
  C. Every time someone does a search that triggers your ad
  D. None of the above.
  C. Every time someone does a search that triggers your ad

• Question 10:

  What is the impact of poor landing page quality on an ad group?

  A. The entire campaign will be paused.
  B. The ads in the ad group will be disapproved due to low Quality Score.
  C. The keywords in the ad group will be paused.
  D. The keywords in the ad group will have a lower Quality Score.
  D. The keywords in the ad group will have a lower Quality Score.