Belinda's boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
A. "Search Network with Display opt-in"
B. "Search Network"
C. "Display Network"
D. "Shopping"
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
A. Clickthrough rate (CTR)
B. Conversion rate
C. Clicks
D. Impressions
What report can help you identify opportunities to improve your keywords and ads?
A. Auction insights report
B. Time segmentation report
C. Search terms report
D. Paid and organic report
Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
A. Use the top movers report to show which campaigns have seen the biggest change in clicks since last month.
B. Use the paid and organic report to show when his website appears in organic search, with no associated ads.
C. Use the Search term report to show which search terms lead to the most clicks on his ads.
D. Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
A conversion is:
A. An action defined as valuable to your business that someone takes after clicking on your ad
B. When someone reaches your landing page after clicking on your ad or video
C. By definition when someone makes a purchase after clicking on your ad
D. Any interaction with your ad that can be measured, like watching a video for a certain length of time
You sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?
A. It encourages people using mobile devices to install your app
B. It lets people who see your ad get directions to your store on Google Maps
C. It directs people to your online store to purchase your products
D. It allows you to show your ad on app categories that you choose
Why might you use the "Search Network campaigns with Display opt-in" campaign type?
A. Your ads only show on the first page of search results
B. You can use one budget to advertise on the Search Network and Display Network
C. You can pick the exact websites where you want your ad to show
D. Your video ads can run on the Search Network
A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
A. Google's Display Network includes many mobile apps where she could show her ad
B. She can use keywords like "mobile app" t target people who are more likely to download her app
C. Google's Search Network will help her target people who are more likely to download her app
D. She can use mobile app extensions to reach users in apps
You would choose to advertise on the Search Network if you wanted to:
A. reach customers while there's searching for your products or services
B. choose the types of websites where you want your ads to show
C. choose from a range of ad formats, like video and image ads
D. reach customers browsing websites related to your business
Which of these metrics is especially important to clients who are running a branding campaign?
A. Average cost-per-click (avg. CPC)
B. Impressions
C. Clickthrough rate (CTR)
D. Phone call conversions
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