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ADWORDS-FUNDAMENTALS Real Exam Questions

Google AdWords: Fundamentals

225 questions available · Page 1 of 23

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Question 1 Single choice

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

  1. A

    Keyword aggregator

  2. B

    List suggestions

  3. C

    Placement performance report

  4. D

    Ad experiments

Show answer and explanation

Correct answer: B

Explanation

References:
https://support.google.com/adwords/answer/2596582?hl=en&ref_topic=1713977
(See step 4)

Question 2 Single choice

An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running as normal. The most likely cause for this is that the:

  1. A

    AdWords system automatically attempted to deliver most clicks by noon.

  2. B

    Advertise set the wrong time zone for the account.

  3. C

    Campaign accrued clicks more quickly than the AdWords system anticipated.

  4. D

    New keywords added to the campaign were disapproved.

Show answer and explanation

Correct answer: C

Question 3 Single choice

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model).

Which form of AdWords video advertising would be most appropriate?

  1. A

    YouTube homepage ads

  2. B

    Click-to-Play video ad formats

  3. C

    TrueView video formats

  4. D

    CPM Video ad formats

Show answer and explanation

Correct answer: B

Explanation

References:
https://support.google.com/adwords/answer/2375465?hl=en

Question 4 Single choice

When building a keyword list for a Display Network campaign, you should do which of the following:

  1. A

    use aggressive targeting to identify new keywords

  2. B

    include keywords that are related to the websites your customers visit

  3. C

    only include exact match keywords

  4. D

    only use Keyword Planner to identify new keywords

Show answer and explanation

Correct answer: B

Question 5 Single choice

Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?

  1. A

    Modify the ad associated with that keyword to direct to a highly-relevant landing page.

  2. B

    Increase the daily budget for the campaign in which the keyword is located.

  3. C

    Delete the keyword and add the keyword to the campaign again.

  4. D

    Repeat the keyword as many times as possible in the ad text.

Show answer and explanation

Correct answer: A

Question 6 Single choice

Your client noticed that his ad was disapproved for editorial reasons.

Why is it important for him to understand and abide by Google's advertising policies?

  1. A

    AdWords policies can help keep ad costs low and affordable for advertisers

  2. B

    AdWords policies can help web users distinguish between ads and search results

  3. C

    AdWords policies can keep disapproved ads and websites out of organic search results

  4. D

    AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users

Show answer and explanation

Correct answer: D

Question 7 Single choice

Which is one characteristic of the "Accelerated" delivery method?

  1. A

    Ads are shown when users search on relevant variations of keywords in the campaign.

  2. B

    Ads are only shown when there is a higher likelihood that users will click on them.

  3. C

    Ads are shown as frequently as possible until the budget is exhausted.

  4. D

    Ads are shown above the search results as well as to the right of the search rest.

Show answer and explanation

Correct answer: C

Question 8 Single choice

You signed 3 new clients, each with an existing AdWords accounts.

What's the best way to manage these accounts?

  1. A

    Use your clients' sign ?in information to access and manage the accounts

  2. B

    Pause your clients' campaigns and recreate them in your AdWords manager account

  3. C

    Link the client accounts to your AdWords manager account

  4. D

    Consolidate the 3 accounts into a new AdWords account you create

Show answer and explanation

Correct answer: C

Question 9 Single choice

Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding].

Which queries could potentially trigger her ads?

  1. A

    Wedding designer dress

  2. B

    Cheap wedding dress

  3. C

    Dress for wedding

  4. D

    Cheap wedding

Show answer and explanation

Correct answer: A

Question 10 Single choice

In order to see where their ads have shown on the Google Display Network, advertisers should:

  1. A

    Run a Google Display Network report under the Reporting tab.

  2. B

    Review the network statistics under the Opportunities tab.

  3. C

    Visit websites that have the same theme as the ad group to verify where the ads show.

  4. D

    Automatic placements" on the Networks tab.

Show answer and explanation

Correct answer: D