Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 181:

  When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

  A. Cost-per-thousand impressions (CPM)
  B. Cost-per-acquisition (CPA)
  C. Maximize Clicks
  D. Manual cost-per-click (CPC)
  C. Maximize Clicks

• Question 182:

  Your ad can show on the Search Network when someone searches for terms that are similar to your:

  A. website
  B. placements
  C. keywords
  D. ad text
  C. keywords

• Question 183:

  An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

  A. They should use device targeting
  B. They should create remarketing lists for search ads
  C. They should use location targeting
  D. They should use placement targeting
  B. They should create remarketing lists for search ads

• Question 184:

  In order to contextually target ads to pages on the Google Display Network, the AdWords system evaluates:

  A. campaigns and ad groups
  B. keyword independently from others
  C. placements selected by the advertiser
  D. keyword themes of ad groups
  D. keyword themes of ad groups

• Question 185:

  Which line of ad text would be disapproved based on Google's advertising policies?

  A. Free shipping
  B. Best deals-click here
  C. Fast, easy, effective
  D. Want fast results?
  B. Best deals-click here

• Question 186:

  When setting up an AdWords account, choose your currency and permanent time zone carefully because:

  A. Time zone and currency will impact ad position.
  B. Ads are only served in countries using the same currency as your account.
  C. These cannot be changed once you've set up your account.
  D. By default, ads are only served in the same time zones as indicated in your account.
  A. Time zone and currency will impact ad position.

• Question 187:

  Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

  A. Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices.
  B. Use target search page location to help get your client's ads to the top of mobile search page results.
  C. Set a mobile bid adjustment to increase bids for searches on mobile devices.
  D. Set a mobile bid adjustment to decrease bids for searches on computers and tablets.
  D. Set a mobile bid adjustment to decrease bids for searches on computers and tablets.

• Question 188:

  Which are the correct steps for setting up a campaign that will run on automatic placements only?

  A. Select to target "Relevant pages across the entire network," then add keywords to the appropriate ad groups.
  B. Select to target "Relevant pages only on the placements I manage," then add keywords to the appropriate ad groups.
  C. Select to target "Relevant pages only on the placements I manage," then select the placements where the ads will appear.
  D. Relevant pages across the entire network" then select the placements where the ads will appear.
  A. Select to target "Relevant pages across the entire network," then add keywords to the appropriate ad groups.

• Question 189:

  Which of these metrics is especially important to clients who are running a branding campaign?

  A. Average cost-per-click (avg. CPC)
  B. Impressions
  C. Clickthrough rate (CTR)
  D. Phone call conversions
  B. Impressions

• Question 190:

  How can advertisers using click-to-play video ads grab the attention of their viewers?

  A. Use several lines of text on the opening image
  B. Use a standard banner as the opening image.
  C. Deliver key messages early in the video ad.
  D. Use silent videos to focus attention on images.
  B. Use a standard banner as the opening image.