Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 181:

  Quality Score is calculated as a measure of:

  A. Relevance to a user's search.

  B. Frequency of a queried keyword.

  C. Proper grammar in an ad text.

  D. Maximum cost-per-click (CPC) bid.

  Correct Answer: A

• Question 182:

  If an advertiser improves the Quality Score of a keyword, this keyword may:

  A. Be more likely to appear in bold when displayed in an ad

  B. Automatically reset its match type to Broad

  C. Earn the ad a higher average position

  D. Receive fewer impressions on the Search Network

  Correct Answer: C

• Question 183:

  Which is the highest level of account access available in AdWords?

  A. Email-only

  B. Executive

  C. Administrative

  D. Read-only

  Correct Answer: C

  Reference: http://adwords.google.com/support/aw/bin/answer.py?hl=enandanswer=70619

• Question 184:

  A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

  A. Standard

  B. Email-only

  C. Read-only

  D. Account Management

  Correct Answer: C

  Reference: http://adwords.google.com/support/aw/bin/answer.py?hl=enandanswer=70619

• Question 185:

  In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad's bid to:

  A. A CPM

  B. A CPM conversion

  C. An effective CPM conversion

  D. An effective CPM

  Correct Answer: D

• Question 186:

  The main goal of automatic cost-per-click (CPC) bidding is to:

  A. Generate as many conversions as possible within an advertisers' target budget.

  B. Generate as many clicks as possible within an advertiser's target budget.

  C. Achieve the target average CPC specified by the advertiser.

  D. Achieve the target ad position specified by the advertiser.

  Correct Answer: B

• Question 187:

  The maximum cost-per-click (CPC) bid is the:

  A. Amount an advertiser must pay to outbid competitors

  B. Amount an advertiser is required to pay to achieve top ad position

  C. Actual amount an advertiser pays for each click on an ad

  D. Most an advertiser is willing to pay for each click on an ad

  Correct Answer: D

  Reference: http://adwords.google.com/support/aw/bin/answer.py?hl=enandanswer=6326

• Question 188:

  By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  A. Determine if campaigns are meeting overall marketing and conversion goals.

  B. Compare campaign performance to that of individual competitors.

  C. Create duplicate ad groups with identical keywords and different ad variations.

  D. Create additional AdWords accounts for low-performing keywords.

  Correct Answer: A

• Question 189:

  The main benefit of location targeting is that advertisers can

  A. Choose to only target websites based in a specific region or territory.

  B. Choose to target a specific Google domain.

  C. Target any combination of countries, territories, and regions.

  D. Adjust campaign targeting options regardless of their physical location.

  Correct Answer: C

  Reference: http://adwords.google.com/support/aw/bin/answer.py?hl=enandanswer=6317

• Question 190:

  Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?

  A. Modify the ad associated with that keyword to direct to a highly-relevant landing page.

  B. Increase the daily budget for the campaign in which the keyword is located.

  C. Delete the keyword and add the keyword to the campaign again.

  D. Repeat the keyword as many times as possible in the ad text.

  Correct Answer: A