Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 211:

  A conversion is:

  A. An action defined as valuable to your business that someone takes after clicking on your ad
  B. When someone reaches your landing page after clicking on your ad or video
  C. By definition when someone makes a purchase after clicking on your ad
  D. Any interaction with your ad that can be measured, like watching a video for a certain length of time
  A. An action defined as valuable to your business that someone takes after clicking on your ad

• Question 212:

  Higher Quality Scores typically lead to:

  A. Faster delivery of daily budget.
  B. Less overall impressions.
  C. Higher costs and lower ad positions.
  D. Lower costs and better ad positions.
  D. Lower costs and better ad positions.

• Question 213:

  In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

  A. The quality of your image.
  B. The maximum CPC of the keyword that triggered an ad.
  C. Your daily budget
  D. The quality of your landing page.
  D. The quality of your landing page.

• Question 214:

  Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

  A. Payment options available
  B. Website load time
  C. Target market
  D. Market Competitors' cost per clicks (CPCs)
  C. Target market

• Question 215:

  You would choose to advertise on the Search Network if you wanted to:

  A. reach customers while there's searching for your products or services
  B. choose the types of websites where you want your ads to show
  C. choose from a range of ad formats, like video and image ads
  D. reach customers browsing websites related to your business
  A. reach customers while there's searching for your products or services

• Question 216:

  Ad groups should be used to:

  A. Control delivery of your ads so that they appear only to users in a specific geographic location.
  B. Organize your ads by a common theme, such as the types of products or services you want to advertise.
  C. Control the specific sites that your ad will be targeted to on the Google Display Network.
  D. Manage your daily budget according to which keywords are a priority.
  B. Organize your ads by a common theme, such as the types of products or services you want to advertise.

• Question 217:

  All other things being equal, if you've set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click?

  A. $1
  B. $1.01
  C. $0.50
  D. $0.51
  D. $0.51

• Question 218:

  If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:

  A. Automatically increase your quality score based on the average CTR of the ad group.
  B. Automatically try to show the best performing ad more often.
  C. Automatically lower your bids according to your CPA goal.
  D. Automatically serve the ad with the highest maximum CPC the most often.
  B. Automatically try to show the best performing ad more often.

• Question 219:

  A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

  A. Standard
  B. Email-only
  C. Read-only
  D. Account Management
  C. Read-only

• Question 220:

  An advertiser is new to display advertising and wary about having their ads appear on social network and gaming is most effective in preventing their ads from serving on these types of websites?

  A. Conversion Optimizer
  B. IP Address Exclusion Tool
  C. Location targeting
  D. Site and Category Exclusion Tool
  D. Site and Category Exclusion Tool