Grouping similar keywords together in an ad group will:
A. Keep an advertiser's average cost-per-click (CPC) within a narrow range
B. Allow an advertiser to create ads relevant to those keywords
C. Ensure that the ads and keywords in that ad group are approved.
D. Allow an advertiser to use only broad match keywords.
An advertiser wants to show for the query chocolate bars when users search on chocolate bars with no other words in the query. What should the advertiser place on each side of the keyword?
A. [Square brackets]
B. "Quotation marks"
C. (parentheses)
D. Commas,
An advertiser adds negative keywords to an ad group. This means that the ad will not show if the negative keywords:
A. Appear in another campaign within the account.
B. Have low maximum cost-per click (CPC) bids.
C. Appears in a user's search query.
D. Also appear in the add text.
In order to contextually target ads to pages on the Google Display Network, the AdWords system evaluates:
A. campaigns and ad groups
B. keyword independently from others
C. placements selected by the advertiser
D. keyword themes of ad groups
What should an advertiser use to organize ad groups?
A. Common themes
B. Maximum cost-per-click (CPC)
C. Number of words per keyword
D. Location targeting
Which are the required components of an ad group running on the Search Network?
A. Default bid, position preference, placements
B. Placements, keywords, network targeting
C. Text ad, keywords, default bid
D. Frequency capping, daily budget, ad scheduling
An advertiser wants to find out why there are no impressions on a keyword. What steps can the advertiser take to quickly diagnose the issue?
A. Use the Analyze Competition section of the Opportunities Tab.
B. Hover over the speech bubble next to the keyword.
C. Use the Traffic Estimator to get estimated impression statistics.
D. Raise the keyword's maximum cost-per-click (CPC) bid
Changing the match type of a group of keywords from broad to exact match will likely:
A. decrease impressions
B. increase impressions
C. increase Quality Score
D. decrease Quality Score
Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?
A. Wedding designer dress
B. Cheap wedding dress
C. Dress for wedding
D. Cheap wedding
The Keyword Tool is used to:
A. Find duplicate keywords in ad campaigns.
B. Determine if ads are showing for particular searches.
C. Determine exact competitor bids on keywords.
D. Find new keywords for ad campaigns.
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