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AD0-E452 Real Exam Questions

Adobe Audience Manager Architect

81 questions available · Page 1 of 9

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Question 1 Single choice

A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.

Which approach should an architect recommend to meet these requirements?

  1. A

    Contact Adobe consultant to transfer data

  2. B

    Extract and upload to SFTP approach

  3. C

    Server-to-Server Destination approach

  4. D

    URL Type Destination approach

Show answer and explanation

Correct answer: C

Question 2 Single choice

A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.

Stored Records: 0
Format Error: 0
Invalid AAM ID: 0
No Trait Realized: 123,045
No Matching AAM ID: 4,121

Why is the trait failing to capture any data?

  1. A

    Customer has not visited web property

  2. B

    Incorrect Key-Value Pair in the uploaded file

  3. C

    Incorrect profile merge rule used

  4. D

    Experience Cloud ID is not set up properly

Show answer and explanation

Correct answer: B

Question 3 Single choice

A mobile audio streaming service tracks the listening habits of its users via an analytics platform. It wants to enrich that data with third-party demographics data to better understand the users who use its platform.

Which approach should an architect select to meet the requirements?

  1. A

    Include a login in the application, and share email and location with demographic data scraping company

  2. B

    Include a login in the application and onboard third-party data via an onboarding partner

  3. C

    Share customer name and listening habits with media company partners and request customer demographics

  4. D

    Share customer email and preferences with record companies and request related demographics

Show answer and explanation

Correct answer: A

Question 4 Single choice

An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.

Which recommendation should an architect make to the client?

  1. A

    Suggest sharing audiences via Customer Data Feed

  2. B

    Suggest sharing audiences via Profiles & Audiences

  3. C

    Suggest sharing audiences via Server to Server type destination

  4. D

    Suggest sharing audiences via Cookie type destination

Show answer and explanation

Correct answer: B

Explanation

References:
https://experienceleaguecommunities.adobe.com/t5/Adobe-Audience-Manager-Questions/Audience-Segments-from-AAM-to-Adobe-Target-AMO-and-Adobe/qaq-p/235745

Question 5 Single choice

An architect needs to create a file name for CRM data onboarding based on the following information provided:

iOS ID: 20195
DPID TARGET DATA OWNER: 901035
TIMESTAMP: 201810171215
INTEGRATION CODE: 32456

Which file name follows the required file naming syntax?

  1. A

    ftp_dpm_20195_901035_201810171215.csv.1.gz

  2. B

    ftp_dpm_201810171215.overwrite.1.gz

  3. C

    ftp_dpm_32456_201810171215.overwrite.1.gz

  4. D

    ftp_dpm_20195_901035_201810171215.overwrite

Show answer and explanation

Correct answer: A

Explanation

References:
https://docs.adobe.com/content/help/en/audience-manager/user-guide/implementation-integration-guides/sending-audience-data/batch-data-transfer-process/inbound-ftp-filenames.html

Question 6 Multiple choice

A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded with loyalty points.

Which two data points are necessary to meet the requirements? (Choose two.)

  1. A

    Household size

  2. B

    Price data

  3. C

    Zip codes

  4. D

    Product Categories

  5. E

    Rewards ID

Show answer and explanation

Correct answers: B, D

Question 7 Single choice

A customer wants to update a rule logic for a specific trait using APIs.

Which method(s) should the architect use?

  1. A

    POST /segments/validate

  2. B

    PUT /traits/{sid} POST /traits/validate

  3. C

    PUT /segments/{sid} POST /segments/validate

  4. D

    POST /traits/validate

Show answer and explanation

Correct answer: D

Question 8 Single choice

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.

Which audience sharing approach should an architect recommend?

  1. A

    Set up Cookie-type destination to track a website visitor's past activities.

  2. B

    Set up URL type destination because it is quick and does not require enabling Marketplace.

  3. C

    Set up Declared IDs export feed in AAM to share with the media partner.

  4. D

    Set up Server-to-Server destination with the media partner's Audience Manager account.

Show answer and explanation

Correct answer: D

Explanation

References:
https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/addressable-audiences.html

Question 9 Multiple choice

Which two features must be implemented for server-side forwarding? (Choose two.)

  1. A

    Visitor ID Service

  2. B

    Audience Management Module

  3. C

    Asynchronous Destination IFrame

  4. D

    DIL.create function

  5. E

    Declared ID synchronization

Show answer and explanation

Correct answers: A, B

Explanation

References:
https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/server-side-forwarding/
ssf.html

Question 10 Multiple choice

A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager.

What two requirements should the architect verify prior to making a recommendation? (Choose two.)

  1. A

    Whether they need to stop targeting users when they fall out of the segment

  2. B

    Tag management solution such as Adobe Launch deployed on the web property

  3. C

    Acceptable latency between when site visitors qualify for the segment and are targeted

  4. D

    Use cases the company has purchased from the Audience Marketplace

  5. E

    Onboarding approach for CRM data and number of attributes onboarded

Show answer and explanation

Correct answers: B, E