Adobe Adobe Certifications AD0-E452 Questions & Answers

• Question 1:

  A banking client recently hired a new product manager to run one of its credit card products. There has been a decline in recent years on card spend with this card product, and customer survey data shows that the customer base for the card is changing. Older customers are using it less or not at all as they retire, while 20- and 30-year olds think the card is trendy and are proud to qualify to use it.

  The new manager wants to grow the card's user base by finding more of these younger customers.

  Which AAM capability should the architect recommend to help the marketer achieve that goal?

  A. Look-alike modeling based on 54- to 65-year old current customers

  B. Cross-channel segmentation for 20- to 30-year old current customers

  C. Cross-channel segmentation for 54- to 65-year old current customers

  D. Look-alike modeling based on 20- to 30-year old current customers

  Correct Answer: B

• Question 2:

  A client wants to display personalized marketing offers to customers who have logged in at least once within the past 60 days. The client needs to display these offers throughout their website even if the customer is not currently logged in.

  Which option should an architect recommend to the client?

  A. Last Authenticated Profiles + No Device Profile

  B. Current Authenticated Profile + No Device Profile

  C. Current Authenticated Profile + Profile Link Device Graph D. Last Authenticated Profiles + Profile Link Device Graph

  Correct Answer: D

• Question 3:

  An architect is evaluating a company's business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM).

  Which three business requirements suggest a need for AAM? (Choose three.)

  A. Sharing audiences across the Experience Cloud

  B. Promoting personalized content on the same hit

  C. Managing user fatigue with frequency capping

  D. Tracking user behavior on the company's web properties

  E. Incorporating CRM data with hundreds of attributes

  F. Enriching first party data with third party demographics

  Correct Answer: ABC

• Question 4:

  A client invests in digital marketing tools to identify current customers and drive media and site

  personalization programs for current customers at scale:

  The client has a large current customer base.

  Fifty percent of current customers have logged in on the client's website or mobile app in the past 6

  months.

  The client wants to re-engage with current customers who have not logged in to the website or mobile app

  in the past 6 months.

  Irrespective of website visitors’ login status, the client wants to identify whether the website visitor is a

  current customer.

  The client wants opportunities to identify current customers across devices.

  Which recommendation should a solutions architect make to the client?

  A. Onboard current customer data through match partner and Natural Match

  B. Onboard third-party data via Audience Marketplace

  C. Onboard current customer data through mobile app match partner

  D. Onboard current customer data through either match partner or Natural Match

  Correct Answer: B

• Question 5:

  A client plans to run a media program to target site visitors at a Demand Site Platform (DSP) that has

  Server-to-Server integration with Audience Manager.

  The size of audiences within AAM looks appropriate to launch the media program.

  The audience match rate between Audience Manager and the DSP is lower than expected.

  Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on the

  client's website to increase the match rate.

  Which Audience Manager call should an architect validate?

  A. ...demdex.net/firstevent

  B. ...demdex.net/ibs

  C. ...demdex.net/event

  D. ...demdex.net/dest

  Correct Answer: C

  Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/reference/visitorauthentication-states.html

• Question 6:

  Refer to the exhibit.

  

  The AAM API tool being used is reporting a "Bad Request" response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.

  What is the cause of the bad request response?

  A. The trait rule should be savings= = "yes".

  B. API calls do not allow the use of _ as a character in the trait name.

  C. Onboarded traits cannot be created through an API tool.

  D. The trait rule should be "savings"="yes".

  Correct Answer: D

• Question 7:

  An electronics company wants to re-target users that have abandoned cart for their newest SmartWacth. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the "Abandoned Cart" segment on their website.

  Which option should the architect recommend to accomplish this goal?

  A. Share the audience through a second party marketplace agreement

  B. Share the audience through a URL Destination

  C. Share the audience through a Server-to-Server destination

  D. Share the audience directly from Adobe Analytics

  Correct Answer: D

• Question 8:

  An architect needs to create a file name for CRM data onboarding based on the following information provided:

  iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?

  A. ftp_dpm_20195_901035_201810171215.csv.1.gz

  B. ftp_dpm_201810171215.overwrite.1.gz

  C. ftp_dpm_32456_201810171215.overwrite.1.gz

  D. ftp_dpm_20195_901035_201810171215.overwrite

  Correct Answer: A

  Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/implementationintegration-guides/sending-audience-data/batch-data-transfer-process/inbound-ftp-filenames.html

• Question 9:

  A customer wants an extract of their segment rules to perform an audit. Which API method should the architect use?

  A. POST /segments/estimate-30-day-size

  B. GET /segments

  C. POST /segments

  D. GET /segments/rules

  E. GET /segments/limits

  F. POST /segments/rules

  Correct Answer: B

  Reference: https://bank.demdex.com/portal/swagger/index.html#/Segments_API

• Question 10:

  A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk

  customers online and presenting special offers to those customers. If a customer falls into any two of the

  categories below, the client considers them a high risk of churn:

  The customer has called into Customer Service 3 or more times within the last 30 days.

  The customer is within 2 months of the end of their subscription agreement.

  The customer last left an online rating feedback of 3 or lower based on a 5-point scale.

  The customer is within the first 30 days of signing up for service.

  The client would like to use AAM to identify these high-risk churn customers throughout its digital

  ecosystem.

  Which option should an architect implement?

  A. Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data

  B. Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data

  C. Segment based on real-time data passed from Adobe Analytics

  D. Segment based on first-party data upload from the client's CRM system

  Correct Answer: B