Adobe AD0-E452 Online Practice Questions and Exam Preparation

Adobe AD0-E452 Online Questions & Answers

• Question 1:

  A client wants to display personalized marketing offers to customers who have logged in at least once within the past 60 days. The client needs to display these offers throughout their website even if the customer is not currently logged in. Which option should an architect recommend to the client?

  A. Last Authenticated Profiles + No Device Profile
  B. Current Authenticated Profile + No Device Profile
  C. Current Authenticated Profile + Profile Link Device Graph
  D. Last Authenticated Profiles + Profile Link Device Graph
  D. Last Authenticated Profiles + Profile Link Device Graph

• Question 2:

  A banking client recently hired a new product manager to run one of its credit card products. There has been a decline in recent years on card spend with this card product, and customer survey data shows that the customer base for the card

  is changing. Older customers are using it less or not at all as they retire, while 20- and 30-year olds think the card is trendy and are proud to qualify to use it.

  The new manager wants to grow the card's user base by finding more of these younger customers.

  Which AAM capability should the architect recommend to help the marketer achieve that goal?

  A. Look-alike modeling based on 54- to 65-year old current customers
  B. Cross-channel segmentation for 20- to 30-year old current customers
  C. Cross-channel segmentation for 54- to 65-year old current customers
  D. Look-alike modeling based on 20- to 30-year old current customers
  B. Cross-channel segmentation for 20- to 30-year old current customers

• Question 3:

  Which two features must be implemented for server-side forwarding? (Choose two.)

  A. Visitor ID Service
  B. Audience Management Module
  C. Asynchronous Destination IFrame
  D. DIL.create function
  E. Declared ID synchronization
  A. Visitor ID Service
  B. Audience Management Module

• Question 4:

  A company is not seeing Traits populate after onboarding its CRM data into Adobe Audience Manager. The architect has recommended the Onboarding Status Report to assist with the troubleshooting process. What are two prerequisites to view rejected records in the Onboarding Status Report? (Choose two.)

  A. Enable file error sampling
  B. Replace FTP endpoint with S3
  C. Activate Tableau
  D. Obtain Administrator privileges
  E. Enable Role-Based Access Control
  D. Obtain Administrator privileges
  E. Enable Role-Based Access Control

• Question 5:

  A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager, Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.

  Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

  A. Use Experience Cloud ID
  B. Use Declared ID captured in Audience Manager
  C. Use Profile ID present in Campaign
  D. Use Audience Manager UUID
  A. Use Experience Cloud ID

• Question 6:

  A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all

  publications.

  The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible.

  What approach should an architect take to meet the requirements?

  A. Onboard the acquired magazine's CRM data via a matching partner
  B. Add the media company's marketing pixel to the magazine's website
  C. Onboard the media company's CRM data via a matching partner
  D. Reconcile the two CRM databases offline and onboard via a matching partner
  A. Onboard the acquired magazine's CRM data via a matching partner

• Question 7:

  During online data collection, an event call captures geographic location as a key-value pair "dcs_region":region ID parameter returned in a larger body of JSON data. How are the parameters being passed?

  A. Directly to Data Collection Servers using APIs or data collection code
  B. Indirectly to Profile Cache Servers using UI controls
  C. Indirectly to Data Collection Servers using UI controls
  D. Directly to Profile Cache Servers using APIs or data collection code
  C. Indirectly to Data Collection Servers using UI controls

• Question 8:

  A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to the site on average once every 90 days. However, users are being removed from the "Site Visit" trait qualification every 60 days in AAM.

  What should an architect recommend to the client to solve the problem?

  A. Implement server-side forwarding of the UUID
  B. Set the frequency cap for all segments to be greater than 60 days
  C. Reset the Audience Manager Module within the appMeasurement library
  D. Increase the Time to Live (TTL) expiration value
  D. Increase the Time to Live (TTL) expiration value

• Question 9:

  A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded with loyalty points.

  Which two data points are necessary to meet the requirements? (Choose two.)

  A. Household size
  B. Price data
  C. Zip codes
  D. Product Categories
  E. Rewards ID
  B. Price data
  D. Product Categories

• Question 10:

  A customer wants to update a rule logic for a specific trait using APIs. Which method(s) should the architect use?

  A. POST /segments/validate
  B. PUT /traits/{sid} POST /traits/validate
  C. PUT /segments/{sid} POST /segments/validate
  D. POST /traits/validate
  D. POST /traits/validate