Adobe AD0-E452 Online Practice Questions and Exam Preparation

Adobe AD0-E452 Online Questions & Answers

• Question 1:

  An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server.

  Client tracks the following media data points IDs in the Audience Manager:

  Campaign

  Creative Placement Site

  The client needs to be able to validate that:

  The Trait Name represents the correct data point The Trait Expression represents the correct data point Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

  A. Include Segment ID, Destination ID in the Trait Name
  B. Include media data point ID in the Trait Name, Trait Expression
  C. Include Segment ID in the Trait Name, Trait Expression
  D. Include Data Source ID in the Trait Name, Trait Expression
  A. Include Segment ID, Destination ID in the Trait Name

• Question 2:

  A customer wants an extract of their segment rules to perform an audit. Which API method should the architect use?

  A. POST /segments/estimate-30-day-size
  B. GET /segments
  C. POST /segments
  D. GET /segments/rules
  E. GET /segments/limits
  F. POST /segments/rules
  B. GET /segments

• Question 3:

  A telecommunications company has created an analytics segment to tract visitors that click the "I'm Interested" button (Prop13). The company wants to immediately re-target this user with displays ads on multiple DSPs. The company has Adobe Analytics, and server-side forwarding is enabled.

  Which option should an architect select to meet the requirements?

  A. Map the Prop 13 Adobe Analytics segment directly to the DSP Destinations
  B. Share the "Prop 13" segment in Adobe Analytics with AAM, Map to the DSP destinations in AAM
  C. Create a trait in AAM to capture "Prop 13", Build as a segment, Map to the DSP destinations
  D. Onboard visitors that clicked the "I'm Interested" button through Natural Match
  B. Share the "Prop 13" segment in Adobe Analytics with AAM, Map to the DSP destinations in AAM

• Question 4:

  A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:

  1.

  Experience Cloud ID Service

  2.

  Analytics appMeasurement library with AAM Module

  3.

  An automated Customer Attributes feed into Adobe Analytics with all CRM data

  4.

  Audience Manager destination integrations for site personalization and offsite display advertising

  The client's implementation resources have been assigned to another project. No adjustments can be made to the current implementation.

  What should the architect recommend to meet this goal?

  A. Create segments in Analytics and send to AAM via Shared Audiences
  B. Enable Analytics Server-Side Forwarding to AAM
  C. Create segments in AAM based on real-time event, prop, and eVar data
  D. Import the relevant AAM segments into Analytics Workplace
  A. Create segments in Analytics and send to AAM via Shared Audiences

• Question 5:

  A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of “1st Party: Recent Visitor – Retail Shoppers”.

  Which identifier should an architect use to meet these requirements?

  A. Declared ID
  B. Experience Cloud ID
  C. Profile ID
  D. AAM UUID
  D. AAM UUID

• Question 6:

  A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager, Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.

  Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

  A. Use Experience Cloud ID
  B. Use Declared ID captured in Audience Manager
  C. Use Profile ID present in Campaign
  D. Use Audience Manager UUID
  A. Use Experience Cloud ID

• Question 7:

  An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management. Adobe Target for content personalization, and a non-Adobe Ad server.

  Which integration approach is needed to meet these requirements?

  A. Real-Time Server-to-Server Integrations
  B. Pixels syncs to targeting systems
  C. Real-time calls using People core service
  D. Server-to-Server Batch Integrations
  D. Server-to-Server Batch Integrations

• Question 8:

  A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.

  Which approach should an architect recommend to meet these requirements?

  A. Contact Adobe consultant to transfer data
  B. Extract and upload to SFTP approach
  C. Server-to-Server Destination approach
  D. URL Type Destination approach
  C. Server-to-Server Destination approach

• Question 9:

  A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their

  implementation but does not see any segments in Target.

  The client's Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.

  Which implementation component is the client missing?

  A. Adobe Target Mbox
  B. Server-side forwarding
  C. Experience Cloud Shared Audiences
  D. Audience Manager Declared ID
  A. Adobe Target Mbox

• Question 10:

  An architect is reviewing a client's marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.

  Which three technologies should inform the architect's recommendation to the client? (Choose three.)

  A. Customer Relationship Management (CRM) system
  B. Analytics solution
  C. Demand-Side Platform
  D. Experience Cloud Visitor ID Service
  E. Tag Management solution
  F. Identity Resolution Service
  A. Customer Relationship Management (CRM) system
  B. Analytics solution
  C. Demand-Side Platform