Exam Details

  • Exam Code
    :AD0-E452
  • Exam Name
    :Adobe Audience Manager Architect
  • Certification
    :Adobe Certifications
  • Vendor
    :Adobe
  • Total Questions
    :81 Q&As
  • Last Updated
    :Apr 25, 2025

Adobe Adobe Certifications AD0-E452 Questions & Answers

  • Question 61:

    A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:

    1.

    Experience Cloud ID Service

    2.

    Analytics appMeasurement library with AAM Module

    3.

    An automated Customer Attributes feed into Adobe Analytics with all CRM data

    4.

    Audience Manager destination integrations for site personalization and offsite display advertising

    The client's implementation resources have been assigned to another project. No adjustments can be made to the current implementation.

    What should the architect recommend to meet this goal?

    A. Create segments in Analytics and send to AAM via Shared Audiences

    B. Enable Analytics Server-Side Forwarding to AAM

    C. Create segments in AAM based on real-time event, prop, and eVar data

    D. Import the relevant AAM segments into Analytics Workplace

  • Question 62:

    An architect is examining the network traffic on a client's website to verify that server-side forwarding is working correctly.

    What should the architect look for in the response to the Adobe Analytics call?

    A. 2 ?2 image/gif

    B. asynchronous iframe

    C. "stuff"

    D. "SUCCESS"

  • Question 63:

    A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:

    1.

    Whether the user clicked the Homepage banner for the new product

    2.

    Whether the user viewed the Product Detail Page for the new product

    3.

    Whether the user added the new product to their cart

    4.

    Whether the user completed a purchase of the new product

    These data points will be used to build segments for the following use cases:

    1.

    Re-target non-converters who showed interest in the product but did not convert

    2.

    Next page site personalization for users who abandoned their cart

    3.

    Instant suppression of recent converters

    Which data collection method should the architect recommend?

    A. DCS APIs

    B. Customer Attributes

    C. Server-Side Forwarding

    D. Shared Audiences

  • Question 64:

    A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data. https://mysite.demdex.net/event?d_src=123654andd_site={%site_ID%}andd_creative={%creative_id%} What is causing this issue?

    A. The tag is missing the d_adsrc parameter.

    B. The tag is missing the d_event parameter.

    C. The tag is missing the d_adgroup parameter.

    D. The tag is missing the d_placement parameter.

  • Question 65:

    A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of “1st Party: Recent Visitor – Retail Shoppers”.

    Which identifier should an architect use to meet these requirements?

    A. Declared ID

    B. Experience Cloud ID

    C. Profile ID

    D. AAM UUID

  • Question 66:

    A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls.

    Which action should the architect recommend to meet the requirements?

    A. Create a data source in AAM for Adobe Analytics

    B. Disable the outbound Analytics Destination in AAM

    C. Enable Adobe Analytics server-side forwarding

    D. Implement the latest version of the AAM Data Integration Library (DIL)

  • Question 67:

    A global telecommunications company wants to allow its business practitioners to create onboarded traits

    for onboarded first-party data through Natural Match. The business practitioners only have access to their

    own region-specific data sources.

    The Customer ID is synched with Data Source ID: 432145.

    The Latin America Business Practitioner has access to Data Source ID: 761432.

    Adobe Experience Cloud ID is enabled.

    The files are split by each region.

    Which design should the architect select to meet these requirements?

    A. Use 761432 as the DPID and 432145 as the TDPID in the file name

    B. Add a column in the file for Data Source 761432

    C. Use 761432 as the DPID in the file name

    D. Use 432145 as the DPID and 761432 as the TDPID in the file name

  • Question 68:

    A customer wants to update all trait rules in AAM.

    Which API sequence should the customer use?

    A. GET/traits/ PUT/traits/ic:{integrationCode} POST/traits/validate

    B. GET/traits/ PUT/traits/{sid} POST/traits/validate

    C. POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate

    D. GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete

  • Question 69:

    An architect needs to devise a plan to capture user activity given the following scenario:

    A credit card company plans to run an acquisition program in partnership with a hospitality company.

    The hospitality company agrees to advertise the credit card company's product offer on its website to its

    current customers.

    The hospitality company redirects the current customers to the credit card company's website to apply for

    the credit card after clicking on the advertisement.

    The hospitality company wants to track the members’ actions on the credit card application pages in

    Audience Manager.

    What should an architect recommend to meet these requirements?

    A. Deploy Audience Manager tracking pixel on credit card application pages

    B. Activate loyalty members' data using the services of an onboarding partner

    C. Deploy Audience Manager DIL code on credit card company website

    D. Enable server-side forwarding with the credit card company

  • Question 70:

    A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.

    The client's IT organization has made the following digital investments:

    Adobe Audience Manager, Analytics, and Target CMS, CRM, and email platforms from third parties An internally developed data store

    Which approach should be used to meet the requirements?

    A. Onboard CRM data to data store Create audience segments in data store Share data store audiences with AAM, Target, and their email platform

    B. Onboard Adobe Analytics data using third-party service Create segments in AAM Share audiences with Target and their email platform

    C. Export CRM data keyed off of plain text email Upload file to AAM Share audiences with Target and their email platform

    D. Onboard CRM data using third-party service Create segments in AAM Share audiences with Target and their email platform

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