A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year.
Which top-level trait folders should an architect recommend?
A. Flights, Hotels, Car Rentals
B. Adobe Target, Cross-Channel Messaging Tool, Ad Server
C. Sports Enthusiast, Cart Abandoner, High Spending Customer
D. Third party, Analytics, CRM
Which three elements are part of the Customer Data Feed? (Choose three.)
A. Geo-Code
B. Unrealized Traits
C. Device
D. IP Address
E. Event Time
F. GCDevice
A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.
The client's Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.
Which implementation component is the client missing?
A. Adobe Target Mbox
B. Server-side forwarding
C. Experience Cloud Shared Audiences
D. Audience Manager Declared ID
A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.
Which option should an architect implement to meet this requirement?
A. Cname the demdex.net domain to demdex.mysite.com
B. Create a Profile Merge Rule using "No Authentication Profile"
C. Post a message requesting visitors to disable ad blocking software
D. Enable first-party Adobe Analytics domain and server-side forwarding
A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner's segment should the architect recommend?
A. Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
B. Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
C. Industry segments with coverage for financial services, health, media, and political
D. Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives
An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.
The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years: Adobe Audience Manager In-house developed Content Management System (CMS) In-house developed Site Personalization platform that supports API-based integration Adobe Campaign Adobe Advertising Cloud Adobe Analytics
What should a solution architect recommend to this client for experience personalization on the website?
A. Integrate Advertising Cloud with Audience Manager using out-of-the-box integration
B. Integrate Data Management Platform that integrates with client's existing website CMS and Personalization platform
C. Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
D. Integrate the in-house developed Site Personalization platform using Audience Manager APIs
A client implements Search and Display media partners’ remarketing pixels on its website to re-target site
visitors with product offerings.
None of these media partners currently have integration with the Audience Manager.
The client has implemented Audience Manager as its DMP solution to create richer target audience
segments using the data points enabled from other data sources including the client's CRM system, media,
site behavior, third-party data services, and email programs.
The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.
Which approach should an architect recommend to activate the audiences from Audience Manager into
the platforms of these media partners for targeting?
A. Share audiences via server-to-server destination
B. Leverage Customer Data Feed to share audiences with the media partners
C. Implement the media partners' remarketing pixel on more webpages
D. Share audiences via URL type destination
A travel company wants to segment users based on their activity across a maximum of four devices.
Which Profile Merge Rule should be used?
A. Current Authentication Profile + a Data Source + No Device
B. Last Authentication Profile + a Data Source + Current Device Profile
C. No Authentication Profile + a Data Source + Current Device Profile
D. Current Authentication Profile + a Data Source + Profile Link Device Profile
An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.
Which segment name meets these requirements?
A. Personal Electronics – Tablets – Cross-Sell Prospects
B. All Electronics – Membership Level – Platinum
C. Advertising – Ad Group 5 – Banner Ad Placement
D. Page Visitors – 30 Day Site Visitors – Product Pages
What is the minimum required information in the file name for audiences onboarded from the CRM system?
A. ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT_NUMBER, gz
B. ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite
C. ftp, DPID, TIMESTAMP, .sync/.overwrite
D. ftp, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite
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