Adobe Adobe Certifications AD0-E452 Questions & Answers

• Question 71:

  A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.

  Which audience sharing approach should an architect recommend?

  A. Set up Cookie-type destination to track a website visitor's past activities.

  B. Set up URL type destination because it is quick and does not require enabling Marketplace.

  C. Set up Declared IDs export feed in AAM to share with the media partner.

  D. Set up Server-to-Server destination with the media partner's Audience Manager account.

  Correct Answer: D

  Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/addressableaudiences.html

• Question 72:

  An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog.

  Which AAM capability should be recommended to help expand the customer base for this new product?

  A. Look-alike modeling

  B. Audience Lab

  C. CRM Data Onboarding

  D. Media suppression

  Correct Answer: C

• Question 73:

  An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management. Adobe Target for content personalization, and a non-Adobe Ad server.

  Which integration approach is needed to meet these requirements?

  A. Real-Time Server-to-Server Integrations

  B. Pixels syncs to targeting systems

  C. Real-time calls using People core service

  D. Server-to-Server Batch Integrations

  Correct Answer: D

  Reference: https://www.adobe.com/content/dam/acom/au/marketing-cloud/playbook/Adobe-AudienceManager.pdf (54)

• Question 74:

  A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make sure it is set up properly.

  ID: 543213 Integration Code: cust_id ID Type: Cross Device ID Definition: Person Data Source Settings (Inbound): Customer ID

  After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.

  d_cid_ic: 2991c7a7-6fc74f-431jc12 d_jsonv: 1 d_ld_ts=1142144713051 d_mid: 16184299510823404650127548759430712925

  Why is the Declared ID sync failing to working properly?

  A. The Data Source ID Type should be Cookie and not Cross-Device.

  B. The d_jsonv parameter should return a "0" value.

  C. The Experience Cloud ID is not enabled.

  D. The d_cid_ic parameter is missing the integration code.

  Correct Answer: D

• Question 75:

  A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager.

  What two requirements should the architect verify prior to making a recommendation? (Choose two.)

  A. Whether they need to stop targeting users when they fall out of the segment

  B. Tag management solution such as Adobe Launch deployed on the web property

  C. Acceptable latency between when site visitors qualify for the segment and are targeted

  D. Use cases the company has purchased from the Audience Marketplace

  E. Onboarding approach for CRM data and number of attributes onboarded

  Correct Answer: BE

• Question 76:

  A telecommunications company is celebrating its 50-year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form data of their first contract.

  How should an architect recommend incorporating this data into Audience Manager?

  A. Extract the month and year from the CRM system Create a trait for number of years since initial contract date

  B. Extract year and month from the CRM system Create a trait for each month (1-12) and each year and combine into a segment

  C. Extract the year from the CRM system Create a trait for each 5 year range they have been a customer

  D. Extract the year from the CRM system Create a trait for each calendar year that the company has been in business

  Correct Answer: A

• Question 77:

  Refer to the exhibit.

  

  A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A.

  What should an architect recommend the implementation team do to capture the data in the impressions column?

  A. Capture the campaign code from the destinational URL.

  B. Add a demdex media pixel to the ad's creative.

  C. Capture the referring domain of the click-through event.

  D. Use server-side forwarding to capture the impressions.

  Correct Answer: D

• Question 78:

  A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.

  Which approach should the retailer select?

  A. In Audience Manager, ingest third-party segment data targeted to converters Create an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports

  B. Import partner data segments, combine them with their own, and personalize on-site experience Share audience segments to email marketing initiatives

  C. Run Audience Manager look-alike model to identify unqualified audience members in that segment Target those segments through on-site personalization and DSP

  D. In Audience Manager, create "No Conversion" segment Add rule to exclude recent converters Create special offer display-ads and subsequent on-site personalization

  Correct Answer: B

• Question 79:

  An architect is reviewing a client's marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.

  Which three technologies should inform the architect's recommendation to the client? (Choose three.)

  A. Customer Relationship Management (CRM) system

  B. Analytics solution

  C. Demand-Side Platform

  D. Experience Cloud Visitor ID Service

  E. Tag Management solution

  F. Identity Resolution Service

  Correct Answer: ABC

• Question 80:

  An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server.

  Client tracks the following media data points IDs in the Audience Manager:

  Campaign Creative Placement Site

  The client needs to be able to validate that: The Trait Name represents the correct data point The Trait Expression represents the correct data point

  Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

  A. Include Segment ID, Destination ID in the Trait Name

  B. Include media data point ID in the Trait Name, Trait Expression

  C. Include Segment ID in the Trait Name, Trait Expression

  D. Include Data Source ID in the Trait Name, Trait Expression

  Correct Answer: A