Adobe Adobe Certifications AD0-E452 Questions & Answers

• Question 51:

  A travel company wants to serve a unique website experience on the first page when a Platinum Member

  returns to the site.

  The travel company does not have Adobe Analytics.

  The travel company is not using Adobe Target.

  The travel company is using a proprietary Site Personalization Platform.

  AAM has a Cookie Based integration with the Site Personalization Platform.

  The DIL code is located in the body.

  The Site Personalization code is located in the header.

  What should the architect recommend to enable this use case?

  A. Place the Site Personalization code in the body and below the DIL code

  B. Place the Site Personalization code and the DIL code in the footer

  C. Place an AAM API call above the Site Personalization code and DIL code

  D. Place an AAM API call in between the Site Personalization code and the DIL code

  Correct Answer: C

• Question 52:

  A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.

  Stored Records: 0 Format Error: 0 Invalid AAM ID: 0 No Trait Realized: 123,045 No Matching AAM ID: 4,121

  Why is the trait failing to capture any data?

  A. Customer has not visited web property

  B. Incorrect Key-Value Pair in the uploaded file

  C. Incorrect profile merge rule used

  D. Experience Cloud ID is not set up properly

  Correct Answer: B

• Question 53:

  A company wants to remove specific customers from a single trait using an onboarded batch file.

  What prefix and file type should an architect use to accomplish this goal?

  A. d_unsegment and a .sync file

  B. d_unsid and a .overwrite file

  C. d_unsegment and a .overwrite file

  D. d_unsid and a .sync file

  Correct Answer: B

  Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/implementationintegration-guides/sending-audience-data/batch-data-transfer-process/inbound-file-contents.html

• Question 54:

  A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.

  Which two options could the architect take to enable this relationship? (Choose two.)

  A. Activate a data agreement through the Audience Manager Marketplace

  B. Create a DSP destination in the automobile and insurance company's AAM instance to share this data

  C. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture

  D. Privately exchange data with the insurance company via a Second Party agreement

  E. Export the automobile manufacturer's model and safety information for use with the insurance company

  Correct Answer: BC

• Question 55:

  An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.

  Which recommendation should an architect make to the client?

  A. Suggest sharing audiences via Customer Data Feed

  B. Suggest sharing audiences via Profiles and Audiences

  C. Suggest sharing audiences via Server to Server type destination

  D. Suggest sharing audiences via Cookie type destination

  Correct Answer: B

  Reference: https://experienceleaguecommunities.adobe.com/t5/Adobe-Audience-Manager-Questions/ Audience-Segments-from-AAM-to-Adobe-Target-AMO-and-Adobe/qaq-p/235745

• Question 56:

  A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.

  The client provides the following information:

  4.

  Experience Cloud ID service is implemented.

  5.

  The segments use offline propensity model traits.

  6.

  The correct Report Suite has been selected in the Analytics destination.

  Which item should the architect confirm to begin troubleshooting?

  A. Server-side forwarding is enabled.

  B. The segment has a real-time population.

  C. ID syncs are enabled.

  D. The segment uses a Device Graph merge rule.

  Correct Answer: A

• Question 57:

  A client wants to do off-site media suppression across all of a user's devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client's website in the My Account section.

  Which Profile Merge rule should the architect select to meet these requirements?

  A. Current Authenticated + No Device

  B. Last Authenticated + Current Device

  C. Current Authenticated + Profile Link

  D. No Authenticated + Adobe Co-op

  Correct Answer: C

  Reference: https://www.pedromonjo.com/2019/10/profile-merge-rules-configuration/

• Question 58:

  A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:

  Customer Zip Code Household Size – 1; 2-4; 5 Zip Code is Fiber Eligible: Yes; No Current Product – DSL; Broadband; Fiber Paperless Billing – Yes; No Internet Speed – 10 mbps; 25 mbps; 50 mbps; 100+ mbps

  How should an architect recommend using these data points?

  A. Target current DSL/Broadband Customers and Zip Code is Fiber Eligible; Suppress Current Fiber Customers

  B. Target current DSL/Broadband Customers and Zip Code is Fiber Eligible

  C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers

  D. Target current DSL/Broadband Customer and Zip Code is Fiber Eligible; Target Third-Party GeoLocation Data

  Correct Answer: D

• Question 59:

  A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.

  The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.

  Which traits should be used to meet these requirements?

  A. resort_stays > 5 AND memebership_level=platinum

  B. resort_stays > 2 OR visited_hotel_page= true

  C. business_stays > 3 OR leisure_stays > 5

  D. business_stays > 10 AND can_email_flag=false

  Correct Answer: B

• Question 60:

  A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.

  Which two prerequisites are needed for this integration to function? (Choose two.)

  A. Key-Value Data Format

  B. Provision SFTP for audience transfer

  C. Provision for Profiles and Audiences

  D. Experience Cloud service

  E. Google Publisher Tag Cookie Destination

  Correct Answer: AE