Adobe Adobe Certifications AD0-E452 Questions & Answers

• Question 11:

  A client licenses the following tools:

  Adobe Analytics for web analytics Audience Manager for audience management and activation Adobe Campaign for email campaign management Adobe Competitor's platform for website personalization

  The competitor's platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor's platform.

  Which two actions are required to establish the integration successfully? (Choose two.)

  A. Ensure API calls to AAM includes ".../ibs?d_stuff=1andd_dst=1andd_rtbd=jsonandd_cb=[callback_function]"

  B. Set up URL Type destination in Audience Manager

  C. Set up Cookie Type destination in Audience Manager

  D. Ensure API calls to AAM includes ".../event?d_stuff=1andd_dst=1andd_rtbd=jsonandd_cb= [callback_function]"

  E. Set up Server to Server Type destination in Audience Manger

  Correct Answer: BE

• Question 12:

  Which statement represents the steps for generating a Customer Data Feed (CDF)?

  A. Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery

  B. Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket

  C. Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery

  D. Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location

  Correct Answer: B

  Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/cdf-files.html

• Question 13:

  A telecommunications company has created an analytics segment to tract visitors that click the "I'm Interested" button (Prop13). The company wants to immediately re-target this user with displays ads on multiple DSPs. The company has Adobe Analytics, and server-side forwarding is enabled.

  Which option should an architect select to meet the requirements?

  A. Map the Prop 13 Adobe Analytics segment directly to the DSP Destinations

  B. Share the "Prop 13" segment in Adobe Analytics with AAM, Map to the DSP destinations in AAM

  C. Create a trait in AAM to capture "Prop 13", Build as a segment, Map to the DSP destinations

  D. Onboard visitors that clicked the "I'm Interested" button through Natural Match

  Correct Answer: B

• Question 14:

  A financial industry sector company has selected Adobe Audience Manager (AAM) as its preferred Data Management Platform (DMP) solution and Adobe Target for the website visitors' experience management and testing. The company is not using any other Adobe product suite tools.

  Which approach should an architect recommend for the data collection?

  A. Server-side forwarding due to the low server calls

  B. Ingest web-server data log

  C. Client-side AAM DIL code implementation

  D. Creation and deployment of unique AAM tracking pixel for each webpage

  Correct Answer: A

• Question 15:

  A customer wants to update a rule logic for a specific trait using APIs.

  Which method(s) should the architect use?

  A. POST /segments/validate

  B. PUT /traits/{sid} POST /traits/validate

  C. PUT /segments/{sid} POST /segments/validate

  D. POST /traits/validate

  Correct Answer: D

• Question 16:

  A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded with loyalty points.

  Which two data points are necessary to meet the requirements? (Choose two.)

  A. Household size

  B. Price data

  C. Zip codes

  D. Product Categories

  E. Rewards ID

  Correct Answer: BD

• Question 17:

  A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to the site on average once every 90 days. However, users are being removed from the "Site Visit" trait qualification every 60 days in AAM.

  What should an architect recommend to the client to solve the problem?

  A. Implement server-side forwarding of the UUID

  B. Set the frequency cap for all segments to be greater than 60 days

  C. Reset the Audience Manager Module within the appMeasurement library

  D. Increase the Time to Live (TTL) expiration value

  Correct Answer: D

• Question 18:

  During online data collection, an event call captures geographic location as a key-value pair "dcs_region":region ID parameter returned in a larger body of JSON data.

  How are the parameters being passed?

  A. Directly to Data Collection Servers using APIs or data collection code

  B. Indirectly to Profile Cache Servers using UI controls

  C. Indirectly to Data Collection Servers using UI controls

  D. Directly to Profile Cache Servers using APIs or data collection code

  Correct Answer: C

  Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/reference/systemcomponents/components-data-collection.html

• Question 19:

  A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.

  The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible.

  What approach should an architect take to meet the requirements?

  A. Onboard the acquired magazine's CRM data via a matching partner

  B. Add the media company's marketing pixel to the magazine's website

  C. Onboard the media company's CRM data via a matching partner

  D. Reconcile the two CRM databases offline and onboard via a matching partner

  Correct Answer: A

• Question 20:

  A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager, Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.

  Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

  A. Use Experience Cloud ID

  B. Use Declared ID captured in Audience Manager

  C. Use Profile ID present in Campaign

  D. Use Audience Manager UUID

  Correct Answer: A