A media agency runs campaigns across display and social media platforms. Campaign impression data is
captured by pixeling the creative.
Which approach should the agency use to populate traits in Audience Manager?
A. Actionable Log Files
B. Ad Server Macros
C. URL Redirects
D. Google Publisher Tag Destination
A credit card company wants to market its rewards travel program to customers who are currently searching for travel. The company wants to identify those who are booking travel to start in the next 2 weeks.
Which method should an architect select to meet the requirements?
A. Use an onboarding partners service to match bank and travel customers
B. Share customer PII data with the travel partner for them to find matches
C. Ask all travel site partners to provide their CRM records
D. Ask the travel partner to supply a monthly file and use natural match
A customer wants to analyze AAM segments to understand how those segments perform.
The customer wants to understand:
Frequency of visits Purchasing habits Demographics
What should an architect do to meet these requirements?
A. Set up an Adobe Analytics Cookie Destination
B. Enable the Profile Merge Rule using Last Authenticated Profile
C. Enable the Profile Merge Rule using Current Device Profile
D. Map the Adobe Analytics report suite(s) within an AAM Destination
A media client wants to increase returning customers. The client currently tracks and understands its visitors' web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.
Which onboarding approach should the architect recommend?
A. Onboard Google Analytics data into Adobe Audience Manager using server-side forwarding
B. Onboard Google Analytics data into Adobe Audience Manager using CSV files
C. Onboard offline CRM data into Adobe Audience Manager using client-side DIL
D. Onboard Google Analytics data into Adobe Audience Manager using client-side DIL
A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of the site visitors log in.
Which complementary technology should the architect recommend?
A. Ad Server
B. Personalization Platform
C. Campaign Automation Platform
D. Onboarding Partner
A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.
d_cid_ic=31a3da-87g71ma-69f0d2 d_mid= d_nsid=0 d_jsonv=1
The server-side forwarding is not ready to be enabled.
What is causing this issue?
A. Experience Cloud ID Service is not set up
B. Customer ID is not present
C. d_nsid should be 1
D. d_cid_ic is not returning a hashed value
What is contained in a Customer Data Feed (CDF) export file?
A. Event Time, Request Parameters, and DPID captured by an event call
B. Only User IDs and segments IDs captured by an event call
C. Only user IDs, trait IDs, and segment IDs captured by an event call
D. User, trait, and segment IDs and all parameters captured by an event call
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value
customers. Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?
A. Current Authenticated + Current Device
B. Current Authenticated + No Device
C. Last Authenticated + Profile Link
D. Last Authenticated + Adobe Co-op
A client ingests a Customer Data Feed (CDF) export log daily into an offline analytics data platform to develop advanced reporting and analytics capabilities.
The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.
The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand that user level behavioral activity across digital marketing channels:
EventTime Device Realized Traits Realized Segments All Traits All Segments MCDevice Container ID IP Data Type
The trends report shows a zero user count for all reports since last week.
What should be confirmed to resolve this issue?
A. The Realized Segments data has been received from Audience Manager.
B. The Container ID is always present in the CDF log received from Audience Manager.
C. The IP Data Type is disabled in the CDF log received from Audience Manager.
D. The device is present in the CDF log received from Audience Manager.
A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)
A. Last purchase date
B. Device type
C. Membership level
D. Email Permission
E. Cart abandon
F. Visited product page
Nowadays, the certification exams become more and more important and required by more and more enterprises when applying for a job. But how to prepare for the exam effectively? How to prepare for the exam in a short time with less efforts? How to get a ideal result and how to find the most reliable resources? Here on Vcedump.com, you will find all the answers. Vcedump.com provide not only Adobe exam questions, answers and explanations but also complete assistance on your exam preparation and certification application. If you are confused on your AD0-E452 exam preparations and Adobe certification application, do not hesitate to visit our Vcedump.com to find your solutions here.