Adobe Adobe Certifications AD0-E406 Questions & Answers

• Question 1:

  A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a

  win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

  Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

  How could this hypothesis be improved?

  A. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

  B. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

  C. Be less specific with the change: do not list the decrease in the exact number of form fields.

  Correct Answer: A

• Question 2:

  As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

  A. Add a Time Frame audience rule.

  B. Schedule a duration and activate.

  C. Trigger an alert and activate.

  Correct Answer: B

• Question 3:

  In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?

  A. The audience requirement cannot be met using pre-built audiences in Adobe Target.

  B. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.

  C. Visitor data collected before the Target Activity runs are required for audience targeting.

  Correct Answer: A

• Question 4:

  To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:

  A/B Test

  Two experiences

  Estimated daily traffic (visitors): 5.000

  Level of significance to constitute a win: 99%

  Minimum detectable lift: 3%

  The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)

  A. Adjust the audience to include 3.500 visitors per day.

  B. Change the number of experiences to 3.

  C. Change the level of significance required to constitute a win to 95%.

  D. Change the minimum detectable lift to 5%.

  Correct Answer: BC

• Question 5:

  An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp A. The following day. They traveled to California (in the U.S) and visited site. Based on the following allocation which Experience would they see?

  

  A. Experience A

  B. Experience B

  C. Experience C

  D. Experience D

  Correct Answer: C

• Question 6:

  An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.

  Which action enables an activity to be recurring every week during chat hours?

  A. Set the time in the Duration section of Goals and Settings.

  B. Create a rule for Time Frame in Audiences.

  C. Set the time in the Page Delivery section in the Configure menu.

  Correct Answer: A

• Question 7:

  Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

  A. so that "Conversion Rate of Alternative" can be estimated pre-test

  B. because it is not possible to change your primary goal after the test has started

  C. so that "days to complete test" can be estimated pre-test

  D. to minimize risk of biased metric selection

  Correct Answer: AD

• Question 8:

  In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.

  Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?

  A. Select Copy in Styles panel.

  B. Select Duplicate and pick Copy Styles.

  C. Select Duplicate from Experience panel.

  Correct Answer: A

• Question 9:

  An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated. What is the minimum permission level required to completed this task?

  A. Approver access

  B. Observer access

  C. No access is required

  Correct Answer: A

• Question 10:

  A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles. Which traffic allocation option should be suggested for this scenario?

  A. Auto-allocate

  B. Auto-target

  C. Manual allocation and later switch it to Auto-allocate

  Correct Answer: B