Adobe AD0-E406 Online Practice Questions and Exam Preparation

Adobe AD0-E406 Online Questions & Answers

• Question 1:

  HOTSPOT

  Match the strategic question to the relevant component within a Recommendations activity.

  Hot Area:

  

  

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  explanation:

  Explanation/Reference:

  

• Question 2:

  For which audience source is It possible to edit the audience definition within Adobe Target?

  A. Adobe Target predefined audiences
  B. Adobe Experience Cloud audiences
  C. Adobe Target user-defined audiences
  A. Adobe Target predefined audiences

• Question 3:

  It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

  To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

  A. Targeting
  B. Experiences
  C. Goals and Settings
  C. Goals and Settings

• Question 4:

  When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B. What could be the reason?

  A. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.
  B. The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.
  C. The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.
  A. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.

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  explanation:

  Explanation/Reference:

• Question 5:

  An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

  What should they do to determine if this is due to novelty effect?

  A. Find a metric that is impacted positively by the change, and make this the primary metric.
  B. Segment the results by new and returning visitors, and compare their usage.
  C. Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.
  A. Find a metric that is impacted positively by the change, and make this the primary metric.

• Question 6:

  An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.

  How can this request be fulfilled?

  A. Using the Enhanced Email Experience Composer
  B. Using the Form-Based Experience Composer
  C. Using the Visual Experience Composer
  A. Using the Enhanced Email Experience Composer

• Question 7:

  A product owner at a bank manages six different credit cards.

  The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

  Which hypothesis matches the request?

  A. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
  B. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
  C. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
  B. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

• Question 8:

  The product team wants to determine whether a `viewed also viewed'' or bought also bought'' Recommendations logic would drive product views. What is the correct way to test both Recommendations Criteria?

  A. Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.
  B. Create a new A/B test activity, and in the Targeting page select the two Criteria.
  C. Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.
  A. Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

• Question 9:

  An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences. Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?

  A. Multivariate Test
  B. Recommendations
  C. Experience Targeting
  C. Experience Targeting

• Question 10:

  Which two options describe the purpose of any secondary success metric? (Choose two.)

  A. Give additional understanding to interpret gains/losses of primary success metric.
  B. These metrics are only used to measure time on site and primary metrics.
  C. These metrics are only used to evaluate which audiences best respond to experiences.
  D. Ensure that primary success metric gain is not at the cost of secondary metrics.
  A. Give additional understanding to interpret gains/losses of primary success metric.
  C. These metrics are only used to evaluate which audiences best respond to experiences.