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AD0-E406 Real Exam Questions

Adobe Target Business Practitioner Expert

68 questions available · Page 1 of 7

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Question 1 Single choice

An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp A. The following day. They traveled to California (in the U.S) and visited site.
Based on the following allocation which Experience would they see?

  1. A

    Experience A

  2. B

    Experience B

  3. C

    Experience C

  4. D

    Experience D

Show answer and explanation

Correct answer: C

Question 2 Single choice

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.

What is the best way to create an activity that will target only the affected zip codes?

  1. A

    Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

  2. B

    Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

  3. C

    Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

Show answer and explanation

Correct answer: C

Question 3 Multiple choice

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

  1. A

    so that "Conversion Rate of Alternative" can be estimated pre-test

  2. B

    because it is not possible to change your primary goal after the test has started

  3. C

    so that "days to complete test" can be estimated pre-test

  4. D

    to minimize risk of biased metric selection

Show answer and explanation

Correct answers: A, D

Question 4 Single choice

It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

  1. A

    Targeting

  2. B

    Experiences

  3. C

    Goals & Settings

Show answer and explanation

Correct answer: C

Question 5 Single choice

A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.

Which activity type should an Adobe Target Business Practitioner recommend using?

  1. A

    Automated Personalization

  2. B

    Experience Targeting

  3. C

    An A/B test using auto-allocate

Show answer and explanation

Correct answer: C

Question 6 Single choice

In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?

  1. A

    The audience requirement cannot be met using pre-built audiences in Adobe Target.

  2. B

    An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.

  3. C

    Visitor data collected before the Target Activity runs are required for audience targeting.

Show answer and explanation

Correct answer: A

Question 7 Single choice

An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel.

Which composer should be used for this activity?

  1. A

    Target API Composer

  2. B

    Form-based Experience Composer

  3. C

    Visual Experience Composer for assisted channels

Show answer and explanation

Correct answer: A

Question 8 Single choice

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%.

Which adjustment should be recommended to reduce the test duration?

  1. A

    Increase the minimum detectable lift

  2. B

    Increase the number of Offers.

  3. C

    Increase the confidence level.

Show answer and explanation

Correct answer: A

Question 9 Hotspot

HOTSPOT

Match the variable to the effect.

Question diagram
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Correct answer diagram
Question 10 Single choice

In the time since a new activity was created and the time it was published the structure of the page was changed. Causing the activity to no appear as created.

What must be done to fix this issue?

  1. A

    Change the activity type.

  2. B

    Rebuild activity.

  3. C

    Implement the experience changes on-site.

Show answer and explanation

Correct answer: B