Adobe AD0-E406 Online Practice Questions and Exam Preparation

Adobe AD0-E406 Online Questions & Answers

• Question 1:

  A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?

  A. The personalization algorithm model requires 24 more hours to complete.
  B. The personalization algorithm model is still building.
  C. The personalization algorithm model has timed out.
  B. The personalization algorithm model is still building.

• Question 2:

  The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's

  quarterly earnings.

  The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

  The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

  The optimization team wants to use an A/B test to see if adding this new link to the e- commerce site's main navigation causes visitors to visit the discontinued products website.

  What should be the goal of the A/B test on the main website?

  A. Increase Revenue Per Visitor (RPV).
  B. Increase 'SALE" link clicks.
  C. Increase Thank You pages visited.
  A. Increase Revenue Per Visitor (RPV).

• Question 3:

  An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer. Which KPI can be determined if there is a negative impact from the pop-up?

  A. Exit rate
  B. Clicks on the pop-up
  C. Bounce rate
  A. Exit rate

• Question 4:

  What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

  A. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
  B. To visualize the different combinations and decide which ones to include/exclude in the experiment
  C. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
  A. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

• Question 5:

  The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.

  What is a likely cause of this problem?

  A. When configuring the activity, the team selected the do not record data' setting.
  B. The user does not have Editor access and therefore cannot view reports.
  C. The incorrect environment (host group) is selected by default.
  A. When configuring the activity, the team selected the do not record data' setting.

• Question 6:

  In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?

  A. The audience requirement cannot be met using pre-built audiences in Adobe Target.
  B. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.
  C. Visitor data collected before the Target Activity runs are required for audience targeting.
  A. The audience requirement cannot be met using pre-built audiences in Adobe Target.

• Question 7:

  In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.

  Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?

  A. Select Copy in Styles panel.
  B. Select Duplicate and pick Copy Styles.
  C. Select Duplicate from Experience panel.
  A. Select Copy in Styles panel.

• Question 8:

  A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

  A. Increase the minimum detectable lift
  B. Increase the number of Offers.
  C. Increase the confidence level.
  A. Increase the minimum detectable lift

• Question 9:

  The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:

  A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build

  another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.

  Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?

  A. Run D then C
  B. Run B
  C. Run D then A.
  A. Run D then C

• Question 10:

  An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.

  What approach should be used to debug the implementation?

  A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy- tool browser extension to check the execution of the Adobe Target pixel.
  B. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.
  C. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.
  A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy- tool browser extension to check the execution of the Adobe Target pixel.