In Adobe Target, at which point does a visitor qualify for an audience In reporting?
A. It depends on the metrics
B. Activity Conversion
C. Activity Entry
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
A. Edit the CSS style sheet of the site to add a new class for the headline.
B. Navigate to the Modifications panel and delete the unrequired Actions.
C. Select the headline. Edit > Text/HTML and change the text color.
In the time since a new activity was created and the time it was published the structure of the page was changed. Causing the activity to no appear as created. What must be done to fix this issue?
A. Change the activity type.
B. Rebuild activity.
C. Implement the experience changes on-site.
When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test. What advice should be given to the manage! about ending the test at this point?
A. Let the test run because there is sufficient evidence that there is a difference in conversion
B. Let the test run because there is weak evidence that there is a difference rates.
C. Stop the test because there is a strong evidence that there is a difference m conversion
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build
another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
A. Run D then C
B. Run B
C. Run D then A.
An e- com me tee company wants to test a new layout on a product page.
To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)
A. What is the reason for running this test?
B. How will success be measured?
C. What is the current conversion rate?
D. Will any new products be added soon?
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed. What is the best way to create an activity that will target only the affected zip codes?
A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
B. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
C. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL. Which type of audience rule should the BP use?
A. Traffic Sources
B. Site Pages
C. Target Library
An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)
A. Enable Adobe Analytics for Target to check corresponding activity reports.
B. Validate if goals and settings of the activity are set properly.
C. Duplicate the activity and delete the first one with an issue.
D. Diagnose activity audience qualification using debugging tools.
A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?
A. The personalization algorithm model requires 24 more hours to complete.
B. The personalization algorithm model is still building.
C. The personalization algorithm model has timed out.
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