A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?
A. Names of the criteria used
B. Names of the collections used
C. Names of activities tested
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?
A. Bounce Rate
B. Pages Pet Visit
C. Time Spent Per Visit
A client wants to adjust the counting methodology used in a report.
What are the three counting methodologies available in report settings, for any given report?
A. Visitors. Visits. Activity Impressions
B. Visitors. Visits, Page Views
C. Visitors. Visits. Hits
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only. Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?
A. The visual Experience Composer
B. The Form-based Experience Composer
C. The SPA Visual Experience Composer
A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?
A. The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric
B. The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.
C. The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.
When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:
The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.
What might be causing this behavior? (Choose two.)
A. The Business Practitioner previously qualified for the "All Visitors' Experience.
B. The Business Practitioner's geo location does not match conditions for 'US Visitors".
C. "All Visitors' n a higher priority Experience.
D. All Audiences must be mutually exclusive, so this Activity is invalid.
An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?
A. Target API Composer
B. Form-based Experience Composer
C. Visual Experience Composer for assisted channels
The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties. How should this task be done in the Visual Experience Composer?
A. Copy the values from the code snippets and paste them into the layout panel.
B. Copy and paste the code snippets into the CSS Editor.
C. Ask the development team to add the code to the CSS of the site.
Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?
A. Analytics is the recommended option, because it achieves one single source of data.
B. Target is the recommended option, since the reporting data is available within 4 minutes.
C. The recommended option depends on the specific reporting requirements.
Which two statements are true when describing Automated Personalization (Choose two.)
A. Target automatically users all Adobe Experience Cloud shared audience to build the personalization models.
B. A visit is eligible for a new experience upon each page view.
C. The model is always `'spending'' a small fraction of traffic to continue learning.
D. The underlying models are re-built every hour using the latest visitor behavior data.
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