Adobe Adobe Certifications AD0-E406 Questions & Answers

• Question 31:

  A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data. Which activity type should an Adobe Target Business Practitioner recommend using?

  A. Automated Personalization

  B. Experience Targeting

  C. An A/B test using auto-allocate

  Correct Answer: C

• Question 32:

  Three weeks after activation of an A/B activity with four experiences (A. 8, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

  A. Do nothing. Auto-allocate will do this.

  B. Deactivate the activity and create a new one with only A. B, D experiences.

  C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.

  Correct Answer: B

• Question 33:

  An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.

  What can be concluded for the test?

  A. Experience B is the winner at just 0.6%.

  B. The test needs to be repeated with a different Experience B.

  C. The test needs more time to reach a conclusion.

  Correct Answer: B

• Question 34:

  An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement. Which audience criteria should be recommended for this activity?

  A. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"

  B. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''

  C. Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

  Correct Answer: A

• Question 35:

  What does Adobe Target optimize towards when running an Automated Personalization activity?

  A. One single metric

  B. The model will determine which goal to optimize

  C. Revenue per visitor

  Correct Answer: B

• Question 36:

  A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

  A. Visual Experience Composer

  B. Form-Based Composer

  C. HTML Composer

  Correct Answer: A

• Question 37:

  In which two channels must Target Form-Based Experience Composer be used? (Choose two.)

  A. Emails

  B. Kiosks

  C. Single-page application

  D. Post login pages

  Correct Answer: AC

• Question 38:

  A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view. Which metric should be used in order to track these different values on these pages?

  A. Revenue Per Visitor (RPV)

  B. Average Order Value (AOV)

  C. Custom Scoring

  Correct Answer: A

• Question 39:

  What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

  A. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

  B. To visualize the different combinations and decide which ones to include/exclude in the experiment

  C. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

  Correct Answer: A

• Question 40:

  An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.

  What approach should be used to debug the implementation?

  A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy- tool browser extension to check the execution of the Adobe Target pixel.

  B. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.

  C. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.

  Correct Answer: A