Adobe Adobe Certifications AD0-E406 Questions & Answers

• Question 51:

  What is one characteristic of strong success metrics?

  A. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

  B. They must be relevant to many use cases across the optimization program.

  C. They must take into account the specific business objectives of each test.

  Correct Answer: A

• Question 52:

  A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement. Based on this scenario, what is the most appropriate optimization goal for this test?

  A. Bounce rate

  B. Video views per visit

  C. Site registration rate

  Correct Answer: A

• Question 53:

  When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)

  A. Increase the number of combinations of offers and the number of locations.

  B. Increase the duration of the test.

  C. Reduce the number of combinations of offers and the number of locations.

  D. Reduce the duration of the test.

  Correct Answer: BC

• Question 54:

  An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer. Which KPI can be determined if there is a negative impact from the pop-up?

  A. Exit rate

  B. Clicks on the pop-up

  C. Bounce rate

  Correct Answer: A

• Question 55:

  The UX team has proposed testing a format change across all product overview pages.

  Which Visual Experience Composer feature enables applying the format change across all of these pages?

  A. Template Rules

  B. Experience Versions

  C. Enhanced Composer

  Correct Answer: A

• Question 56:

  On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?

  A. Website

  B. Email

  C. Internet of Things devices

  Correct Answer: C

• Question 57:

  A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities. In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)

  A. If the existing Adobe Analytics implementation already collects all the required data

  B. When it is mandatory to have a single source of data

  C. If the main requirement is to be able to collect data in real-time

  D. If an Adobe Target "clicked an element" success metric is required

  Correct Answer: AD

• Question 58:

  Which two options describe the purpose of any secondary success metric? (Choose two.)

  A. Give additional understanding to interpret gains/losses of primary success metric.

  B. These metrics are only used to measure time on site and primary metrics.

  C. These metrics are only used to evaluate which audiences best respond to experiences.

  D. Ensure that primary success metric gain is not at the cost of secondary metrics.

  Correct Answer: AC

• Question 59:

  An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences. Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?

  A. Multivariate Test

  B. Recommendations

  C. Experience Targeting

  Correct Answer: C

• Question 60:

  The product team wants to determine whether a `viewed also viewed'' or bought also bought'' Recommendations logic would drive product views. What is the correct way to test both Recommendations Criteria?

  A. Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

  B. Create a new A/B test activity, and in the Targeting page select the two Criteria.

  C. Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.

  Correct Answer: A