The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's
quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e- commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
A. Increase Revenue Per Visitor (RPV).
B. Increase 'SALE" link clicks.
C. Increase Thank You pages visited.
A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?
A. Increase the minimum detectable lift
B. Increase the number of Offers.
C. Increase the confidence level.
Which statement is true for all Experience Targeting activities?
A. Experience targeting affects a single page of a visitor experience.
B. Targeting rules are evaluated in top-to-bottom order.
C. All activities are built using the Visual Experience Composer.
An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?
A. Network
B. Visitor Profile
C. Custom
The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.
What is a likely cause of this problem?
A. When configuring the activity, the team selected the do not record data' setting.
B. The user does not have Editor access and therefore cannot view reports.
C. The incorrect environment (host group) is selected by default.
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)
A. Preferences
B. Experiences
C. Targeting
D. Setup
An A/B test has been running for several weeks. Which finding can be used to determine a winner?
A. A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.
B. There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.
C. The conversion rate for the test experience is greater than that of the control.
A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location I. location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity. What can the client do to resolve this issue?
A. Edit the activity, and rename each location in the Experiences step.
B. Edit the activity, and rename each location in the Goals and Settings step.
C. Rename each location in the MVT activity report.
An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify. How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?
A. Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.
B. Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.
C. Create audience with QA query parameter, then attempt to qualify by browsing the site.
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
A. A new plugin was added to website which is not supported by Adobe Target.
B. The Profile Script is outdated and causing issues in the VEC.
C. The structure of the page has changed since activity was created.
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