Adobe Adobe Certifications AD0-E406 Questions & Answers

• Question 61:

  A product owner at a bank manages six different credit cards.

  The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

  Which hypothesis matches the request?

  A. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.

  B. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

  C. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

  Correct Answer: B

• Question 62:

  An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.

  How can this request be fulfilled?

  A. Using the Enhanced Email Experience Composer

  B. Using the Form-Based Experience Composer

  C. Using the Visual Experience Composer

  Correct Answer: A

• Question 63:

  An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

  What should they do to determine if this is due to novelty effect?

  A. Find a metric that is impacted positively by the change, and make this the primary metric.

  B. Segment the results by new and returning visitors, and compare their usage.

  C. Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.

  Correct Answer: A

• Question 64:

  When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B. What could be the reason?

  A. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.

  B. The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.

  C. The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.

  Correct Answer: A

• Question 65:

  It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

  To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

  A. Targeting

  B. Experiences

  C. Goals and Settings

  Correct Answer: C

• Question 66:

  For which audience source is It possible to edit the audience definition within Adobe Target?

  A. Adobe Target predefined audiences

  B. Adobe Experience Cloud audiences

  C. Adobe Target user-defined audiences

  Correct Answer: A

• Question 67:

  Match the variable to the effect.

  Hot Area:

  

  Correct Answer:

  

• Question 68:

  Match the strategic question to the relevant component within a Recommendations activity.

  Hot Area:

  

  Correct Answer: