Facebook Facebook Certifications 410-101 Questions & Answers

• Question 51:

  What are the requirements for a business to open a "Shop" on their Fan Page?

  Select 4 that apply.

  A. Sell physical items

  B. Agree with Facebook's merchant terms

  C. Have an ad account

  D. Link to valid bank account

  E. Have a TIN

  Correct Answer: ABDE

  If you have a Facebook business Page, you can add a shop. You can use this section on your Page to list

  products you're selling and connect with more customers on Facebook.

  While any business can have a shop, this feature is best for merchants, retail and eCommerce advertisers.

  We recommend it for businesses selling apparel, beauty, accessories (including bags and luggage), home

  furnishings, and baby or kids products. But other types of businesses can still use a shop to reach more

  people on Facebook.

  Requirements to have a shop

  Your Facebook shop must:

  Sell physical items

  Agree with our Merchant Terms

  Link to a valid bank account

  Have a Tax Identification Number (TIN)

• Question 52:

  You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.

  How can you ensure that this month you don't go over your $10,000 budget?

  Choose only ONE best answer.

  A. Configure your campaign limit to $10,000

  B. Set up a lifetime budget for your campaigns to $10,000

  C. Set up your billing threshold to $10,000

  D. Set up your account spending limit to $10,000

  Correct Answer: D

  An account spending limit is an overall limit on the amount of money your Facebook ad account can spend across all the ad campaigns you're running. Setting an account spending limit can be a helpful way to control your costs and make sure you don't spend more on ads than you want to.

• Question 53:

  What roles within your Business Manager can view insights for your Page in Audience Insights?

  Choose ALL answers that apply.

  A. Page Analyst

  B. Page Advertiser

  C. Ad Account Admins

  D. Fan Page Admins

  E. Fan Page Analyst and Ad Account Admin

  Correct Answer: BD

  If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.

• Question 54:

  You are opening a new Fan Page for a customer, and he/she is requesting the following name for it: FL@VOR.

  Is there any issue with the name? If so, what is your recommendation?

  Choose only ONE best answer.

  A. FL@VOR can't be used, you should use FLAVOR.

  B. You should not have any issues with naming the fan page FL@VOR.

  C. FL@VOR can't be used, you should use fl@vor.

  D. FL@VOR can't be used, you should use flavor.

  E. You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.

  Correct Answer: E

  Page names cannot include:

  Terms or phrases that may be abusive or violate someone's rights.

  Improper capitalization. Page names must use grammatically correct capitalization and may not include all

  capital letters, except for acronyms.

  Symbols (example: ®) or unnecessary punctuation.

  Long descriptions such as a slogan. People who manage Pages can add this information to a Page About

  section.

  Any variation of the word "Facebook."

  Generic words (example: Pizza). Pages must be managed by official representatives of the topics they're

  about.

  Generic geographic locations (example: New York).

  Therefore, all of the names above will be rejected. You need to come up with a new name so that it works.

• Question 55:

  When should you migrate a Fan Page into Business Manager?

  Select 3 that apply.

  A. Your business has a marketing team

  B. You use a vendor.

  C. You need to keep your business assets secure

  D. You want to control your Fan Page through your personal Facebook account

  Correct Answer: ABC

  Create a Business Manager if:

  Your business has a marketing team: You have more than one person working on your business

  marketing or more than one person managing your current Facebook or Instagram business presence.

  You manage assets: You manage multiple Facebook or Instagram assets such as Facebook Pages, ad

  accounts or apps.

  You use a vendor: You work with vendors to help create, run or manage your Pages or ads, but want your

  business to maintain ownership of all Pages, ad accounts and assets.

  You need control over access and permissions: You want to maintain complete jurisdiction over your

  assets without attributing ownership to individuals who assist your business operations.

  You want your business to grow: You want the ability to request access to other pages, ad accounts and

  apps, or share your pages, ads accounts, and apps with other agencies.

  You need to keep your business secure: Business Manager is currently rolling out new security safeguard

  tools through the new Security Center to better ensure you maintain control of your assets.

• Question 56:

  What are the different data sources you can add and remove from your Business Manager?

  Select all 5 that apply.

  A. Catalogs

  B. Offline event sets

  C. Shared audiences

  D. Pixels

  E. Fan Pages

  F. Ad Accounts

  G. Users

  H. Properties

  Correct Answer: ABCDH

  In the data sources section of Business Settings, you can add and remove data sources and edit

  permissions.

  Data sources in Business Manager include:

  Catalogs

  Pixels

  Offline event sets

  Custom conversions

  Properties

  Event source groups

  Shared audiences

• Question 57:

  You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US

  and Nicaragua. You've set up an ad set with the following audience characteristics:

  People interested in music and party

  Age range 18-26 years old

  Countries: US, Sweden and Nicaragua

  You've been running the campaign for 3 days but are not getting enough reach.

  How do you fix this problem?

  Choose only ONE best answer.

  A. You need to expand your audience to people older than 26 years old.

  B. You need to split the ad sets into different campaigns.

  C. Each country should have its own audience and ad set.

  D. You should invest more money and increase your budget.

  E. You should change the interests in the audience completely.

  Correct Answer: C

  https://www.facebook.com/policies/ads/

  Targeting Requirements

  If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and

  target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries

  except the following:

  India

  25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.

  21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli,

  Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha,

  Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.

  18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry,

  Rajasthan and Sikkim.

  Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.

  Other Countries

  20 years or older in Japan, Iceland, Thailand and Paraguay 21 years or older in Cameroon, Micronesia,

  Palau, Solomon Islands, Sri Lanka and the US 19 years or older in Canada, Korea and Nicaragua.

  25 years or older in Sweden

• Question 58:

  You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.

  What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?

  Choose only ONE best answer.

  A. Targeting only

  B. Insights only

  C. Targeting and Insights

  Correct Answer: B

• Question 59:

  You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content. How should you set up your Fan Page with multiple franchise locations?

  Choose only ONE best answer.

  A. Open a new Fan Page for each location.

  B. Open a Global Fan Page.

  C. You are not able to set up franchise locations on Facebook.

  D. Open one Fan Page with multiple locations.

  Correct Answer: D

  With Facebook Locations, you can connect and manage all of your franchise locations on Facebook. This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children.

• Question 60:

  You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.

  You need to give access to your Community Manager so that they can start running remarketing campaigns.

  How do request access for your Community Manager to the pixel?

  Select two that apply.

  A. You create a new Facebook pixel on your Business Manager

  B. You add your Community Manager as Analyst to your client's Ad Account.

  C. You add your Community Manager as Admin to your client's Business Manager

  D. Your community manager should have access to all the tools since he is an analyst in your client's add account.

  E. You need to assign the ad account to your client's pixel.

  F. You need to make sure your community manager has the correct access level on your client's ad account.

  Correct Answer: EF