Facebook 410-101 Online Practice Questions and Exam Preparation

Facebook 410-101 Online Questions & Answers

• Question 51:

  You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:

  View insights See who published as in the Page Send messages as the Page Publish and manage jobs Remove and ban people from the Page

  Which role should you assign your social media manager in your Fan Page?

  Choose only ONE best answer.

  A. Page admin
  B. Page editor
  C. Page moderator
  D. Page moderator
  E. Jobs manager
  B. Page editor

• Question 52:

  Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.

  They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.

  Which digital assets can be used as seed audiences for this task?

  Choose ALL answers that apply.

  A. Fan Page
  B. Website with no pixel
  C. Customer Database
  D. Email Database
  E. Saved/Core Audiences
  A. Fan Page
  C. Customer Database
  D. Email Database

  ---

  You are only able to build similar audiences based on the following seed audiences:

  1.

  Facebook Fan Page

  2.

  Custom Audiences: email databases, customer databases, interactions with the fan page, website visitors with pixel and interactions with lead ads.

  Keep in mind that you are NOT able to build similar audiences using core/saved audiences on Facebook.

  Similar audiences need to be built from users who have interacted in some way with one of your digital assets (Fan Page, Mobile App, Website, CRM and so on); whereas, core/saved audiences are used to find users based on

  demographics, interests, behaviors, and other variables who have NOT interacted with one of your digital assets.

• Question 53:

  What are three metrics that video can have a huge impact on brands? Choose ALL answers that apply.

  A. Ad Recall
  B. Brand Awareness
  C. Cost Per Click
  D. Purchase Consideration
  A. Ad Recall
  B. Brand Awareness
  D. Purchase Consideration

  ---

  Facebook did a huge research back in 2015 to figure out how the video had an impact on brands when running campaigns.

  To see the full report go to: The Value of Video for Brands They realized that video ads could have a huge impact on three aspects from a user perspective:

  1.

  Ad Recall

  2.

  Brand Awareness

  3.

  Purchase Intent

• Question 54:

  What roles within your Business Manager can view insights for your Page in Audience Insights?

  Choose ALL answers that apply.

  A. Page Analyst
  B. Page Advertiser
  C. Ad Account Admins
  D. Fan Page Admins
  E. Fan Page Analyst and Ad Account Admin
  B. Page Advertiser
  D. Fan Page Admins

  ---

  If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.

• Question 55:

  A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.

  Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.

  What suggestions do you make to the attorney to resolve his concerns?

  Choose ALL answers that apply.

  A. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
  B. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
  C. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
  D. The matched and unmatched hashes are kept for 180 days.
  E. The matched and unmatched hashes are deleted.
  F. Facebook will store all data from your CRM but hash it so people can't see private info.
  A. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
  B. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
  E. The matched and unmatched hashes are deleted.

  ---

  Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook's secure mechanisms protect

  advertisers' information throughout the creation, use, and storage of their Custom Audiences.

  Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .

  Here's how it works:

  

  When you begin the process to share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.

  We match the fingerprints of your hashed list against ours.

  The matches are added to a Custom Audience for you.

  The matched and unmatched hashes are deleted.

• Question 56:

  What will determine the results of your campaigns on the Facebook platform? Choose ALL answers that apply.

  A. Whether you use Facebook Manager or the Fan Page to run ads.
  B. Facebook Auction.
  C. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
  D. Pacing system you set up.
  B. Facebook Auction.
  C. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
  D. Pacing system you set up.

  ---

  The Facebook main delivery system consists of three aspects:

  Auction: In the Facebook auction, you will be competing against thousands of advertisers worldwide.

  They are all competing for one thing. End-users' space on the News Feed, Messenger, Audience Network, Video Ads, and mobile apps. It's just like a normal supply and demand function. The more advertisers competing for your time

  (demand), the more expensive it will become (supply). So the person willing to pay the most will get most impressions.

  Pacing System: Standard versus accelerated delivery makes a big difference in how your ads perform; especially in costs. Accelerated delivery will underperform your budget but allow you to spend your budget more quickly.

  Advertiser Controls: Obviously the size of your audience, budget, schedule, and type of ads will all affect the delivery of your ads.

  Whenever you are running your campaigns, think of those three main areas with how they each will affect running your campaigns in the future.

• Question 57:

  You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.

  You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.

  How should your community manager proceed?

  Choose only ONE best answer.

  A. Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
  B. Your community manager should add the new employee to their personal Facebook profile.
  C. Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
  D. Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
  C. Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.

  ---

  Your community manager will not be able to add your new employee.

  Keep in mind that "Employee" roles within the Business Manager do not have the right permissions to add new users or partners.

• Question 58:

  You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.

  What can you do to fix this issue?

  Select three that apply.

  A. Go to your Business Manager and associated your pixel with the Product Catalog.
  B. Install the Facebook pixel helper and make sure your pixel is detected
  C. Go to the Product Catalog Preference API and troubleshoot your pixel
  D. Create a new Facebook pixel and install the new pixel on your site
  E. You need to run dynamic ads for the pixel to detect your Product Catalog
  A. Go to your Business Manager and associated your pixel with the Product Catalog.
  B. Install the Facebook pixel helper and make sure your pixel is detected
  C. Go to the Product Catalog Preference API and troubleshoot your pixel

• Question 59:

  You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.

  How can you ensure that this month you don't go over your $10,000 budget?

  Choose only ONE best answer.

  A. Configure your campaign limit to $10,000
  B. Set up a lifetime budget for your campaigns to $10,000
  C. Set up your billing threshold to $10,000
  D. Set up your account spending limit to $10,000
  D. Set up your account spending limit to $10,000

  ---

  An account spending limit is an overall limit on the amount of money your Facebook ad account can spend across all the ad campaigns you're running. Setting an account spending limit can be a helpful way to control your costs and make sure you don't spend more on ads than you want to.

• Question 60:

  You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:

  People interested in music and party

  Age range 18-26 years old

  Countries: US, Sweden and Nicaragua

  You've been running the campaign for 3 days but are not getting enough reach.

  How do you fix this problem?

  Choose only ONE best answer.

  A. You need to expand your audience to people older than 26 years old.
  B. You need to split the ad sets into different campaigns.
  C. Each country should have its own audience and ad set.
  D. You should invest more money and increase your budget.
  E. You should change the interests in the audience completely.
  C. Each country should have its own audience and ad set.

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  https://www.facebook.com/policies/ads/

  Targeting Requirements

  If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:

  India

  25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.

  21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura,

  Uttar Pradesh, Uttarakhand, or West Bengal.

  18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.

  Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.

  Other Countries

  20 years or older in Japan, Iceland, Thailand and Paraguay 21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US 19 years or older in Canada, Korea and Nicaragua.

  25 years or older in Sweden