Facebook Facebook Certifications 410-101 Questions & Answers

• Question 41:

  A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.

  Which troubleshooting task should be used to fix the problem?

  Choose only ONE best answer.

  A. You should unpublish the post and re-publish it as an ad.

  B. You should make sure the campaign has not ended.

  C. Create a new campaign with video view as the campaign objective.

  Correct Answer: C

  When you select the "boost post" option, you are optimizing campaigns for interactions (like, share, and

  comment). In this case, you want people to actually see the campaign.

  When you change the campaign objective to view views, you will be optimizing the ad for CPV video or 10seconds video views.

• Question 42:

  You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.

  The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens."

  What do you tell your community manager?

  Choose only ONE best answer.

  A. To appeal the ad and try to run it again.

  B. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.

  C. You should change the image of the ad and re-launch it.

  Correct Answer: B

  Personal Characteristics Ads can't assert or imply -- directly or indirectly -- that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and more. You also can't call attention to perceived imperfections. "Books for 14-18 Teens" are not acceptable because it implies you know the user's age. Other things to keep in mind with language: Vulgar language Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying. Deceptive claims Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.

• Question 43:

  You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.

  Your conversion cost has increased by 34% in the past week.

  What efforts do you make to change results?

  Choose ALL answers that apply.

  A. Change the bid from automatic to manual.

  B. Change the audience to a new one.

  C. Refresh the image or video you are using to a new one.

  D. Change the placement of the ads.

  Correct Answer: BC

  Whenever you want to maximize brand awareness with multiple messages, you should use reach and

  frequency as the bidding type.

  Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you

  see "sequential messages," the answer is most likely reach and frequency with sequential messaging.

  For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

• Question 44:

  Two ad sets within your brand campaign are not responding well.

  The campaign has the following details:

  Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product

  conversion to a specific offer.

  Target: 34-55 Male Executives.

  Asset: 5 images that will be delivered sequentially.

  Ad Type: Auction on Instagram.

  What change should you make for the campaign to deliver the objective?

  Choose ALL answers that apply.

  A. You should change the ad type to sequential messaging.

  B. You should change the placement to include Facebook.

  C. You should change the target market to females.

  D. You should change the bidding to reach and frequency.

  Correct Answer: ABD

  Whenever you want to maximize brand awareness with multiple messages, you should use reach and

  frequency as the bidding type.

  Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you

  see "sequential messages," the answer is most likely reach and frequency with sequential messaging.

  For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

• Question 45:

  You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.

  The total value of the package is of $8,000.

  Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:

  Title: Like our Page to automatically enter the raffle for a free trip to China

  Subtitle: Like this ad to see the video and enter the raffle

  After 2 hours of running the ad, you get a notification that Facebook rejected your ad.

  What changes do you need to do to re-run the ad?

  Choose ALL answers that apply.

  A. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."

  B. You should just change the image in the current post on your Fan Page and re-activate the ad.

  C. You should hide the current post and post a new video with the new titles.

  D. You should change the title so that it does not require people to like your client's Fan Page.

  Correct Answer: ACD

  It's within Facebook policies that it is unacceptable to run ads with the following texts:

  "Like our organization's Page to show your support for X."

  "Click 'Like' if you agree."

  "Like this ad to see the video."

  "Like our Page to automatically enter our raffle."

  The following texts are acceptable:

  "Click 'Like' to connect with X."

  "Like our Page to receive updates, news, deals, etc."

  "Like John's Page to show your support."

  Therefore, you need to change both the copy/text in your title and subtitle. Keep in mind that once you

  have boosted a post on your Fan Page, you can't make modifications. So you should hide the current one

  with the mistake and re-post the new video with the correct text.

• Question 46:

  A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the

  landing page can enter a change to win free coffee coupons.

  What are recommendations you make in order to optimize the landing page?

  Choose ALL answers that apply.

  A. Connect the branding in your client's ad with that of the landing page.

  B. Delete all excessive pop-ups in the landing page.

  C. Add a thank you page to the landing page.

  D. Present offer upfront in your ad copy and creative.

  Correct Answer: ABD

  Landing page guidelines

  Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/

  service promoted in your ad, or doesn't fully comply with our Advertising Policies. To create a positive ad

  experience, please keep the following in mind:

  Don't:

  Direct ads to landing pages with minimal original content, low-quality content, or content that is difficult to

  access.

  Distract from your landing page's original content with excessive embedded or pop up ads.

  Bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy.

  Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page

  that requires people to click through other ads to access the site's content.

  Use low-quality advertisements or shocking or sexualized ad imagery.

  Do:

  Present the content up-front, clear, and easily navigable.

  Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an

  unexpected landing page can create a confusing and negative experience.

  Clearly connect the branding in your ad with that of your landing page.

• Question 47:

  You want to give an agency access to your Business Manager. How should you add your partner?

  Choose only ONE best answer.

  A. You should add them as administrators of your Business Manager in order to manage your digital assets.

  B. You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.

  C. You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.

  D. You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.

  Correct Answer: D

  When you are working with an agency, you want to grant them access to the Partner tab within your Business Manager Settings.

  

  This will allow them to administer all of your digital assets without having ownership of your accounts.

• Question 48:

  You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.

  You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.

  How should your community manager proceed?

  Choose only ONE best answer.

  A. Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.

  B. Your community manager should add the new employee to their personal Facebook profile.

  C. Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.

  D. Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.

  Correct Answer: C

  Your community manager will not be able to add your new employee.

  Keep in mind that "Employee" roles within the Business Manager do not have the right permissions to add

  new users or partners.

• Question 49:

  You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks. They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.

  How would you set up your budget for these campaigns?

  Choose only ONE best answer.

  A. $28,000 lifetime budget with standard delivery.

  B. $28,000 lifetime budget with accelerated delivery.

  C. $4,000 lifetime budget with standard delivery.

  D. $7,000 lifetime budget with accelerated delivery.

  Correct Answer: D

• Question 50:

  You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.

  How could you execute this new requirement?

  Select two options that apply.

  A. Start a new campaign and set up the spending limit to $30,000.

  B. Raise the campaign spending limit of the existing campaigns to $30,000.

  C. Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want $30,000 over the course of the new month.

  D. Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

  E. Duplicate the existing campaign and increase campaign spending limit to $20,000

  F. Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

  Correct Answer: BE

  You receive a month-long IO from a client for a new campaign with a $10,000 budget.

  To manage this:

  Create a new campaign (or duplicate an existing one).

  Set a campaign spending limit of $10,000.

  Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.

  Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to

  be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth

  pacing, make sure the sum of the budgets for active ad sets in this campaign reflect that you want $10,000

  to be spent over the course of the month.

  The IO is increased to $15,000.

  To manage this:

  Edit the campaign spending limit for the existing campaign to $15,000.

  Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend

  $15,000 over the course of the month, starting from the original start date of these ad sets.

  The IO is decreased to $9,000.

  To manage this:

  Edit the campaign spending limit for the existing campaign to $9,000.

  Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new

  limit.

  In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to

  $9,000.

  Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent

  over the course of the month, starting from the original start date of these ad sets.

  The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget

  of $20,000.

  You have two options for setting a new campaign spending limit here:

  Option 1: Start a new campaign

  Create a new campaign (or duplicate existing one).

  Set the campaign spending limit for the new campaign to $20,000.

  Ensure end date for the ad sets in new campaign align with end date of the new IO.

  Option 2: Continue working on an existing campaign

  Raise the campaign spending limit on the existing campaign to $30,000.

  Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the

  limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).