Facebook 410-101 Online Practice Questions and Exam Preparation

Facebook 410-101 Online Questions & Answers

• Question 41:

  You've launched two campaigns with five ad sets. Two ad sets are not spending their budget. As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set. What are some of the reasons your ad sets are not running?

  A. Your ad set is not active.
  B. Your ads within the ad set were not approved.
  C. You've reached the limit of the campaign.
  D. Your ad is scheduled for a future date.
  E. The ad set audience is too large.
  A. Your ad set is not active.
  B. Your ads within the ad set were not approved.
  C. You've reached the limit of the campaign.

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  There are multiple reasons why an ad set has spent some of your budgets but is still getting too few impressions. In this case, there are some things to keep in mind:

  Your ad did run for some time as it has spent $1 already.

  You have multiple ad sets. Two of which have only spent $1 each and the rest are correctly running.

  What are some common issues here?

  Answer #1 and #2 are somehow related. There are instances where ad sets start running for a couple of hours and are then rejected by Facebook's team. In that case, these ad sets could have spent $1 each before they were blocked/

  rejected by Facebook.

  If Facebook rejected your ads, then by default, they will be inactive.

  You could have inactivated the ad sets by mistake at some point. So this answer is still valid.

  Answer #4 is not possible. If it the ad sets were set up for a future date, then it would not have spent any money at all.

  Answer #5 is also wrong. If your ads are active but not getting impressions, your audience could be too small -NOT too large-. In this case, $50 would be too much budget for the audience you selected, but NOT too large.

• Question 42:

  You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.

  How is a landing page view different from a custom conversion?

  Choose ALL answers that apply.

  A. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
  B. Uses the ContentView event, so it's available as part of the Facebook pixel base code
  C. Uses the PageView event, so it's available as part of the Facebook pixel base code
  D. Can occur multiple times per link click / view
  E. Has a fixed long 45 days attribution window
  A. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
  C. Uses the PageView event, so it's available as part of the Facebook pixel base code

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  A landing page view:

  Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)

  Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

  Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)

• Question 43:

  What are some reasons you want to optimize for landing page view and not clicks or conversions? Choose ALL answers that apply.

  A. A website can take too long to load
  B. A person clicks on an ad accidentally and closes the window before it opens
  C. Your goal is to get more conversions
  D. You are not generating at least 50 conversion events per week page or video: We recommend optimizing for link clicks, not landing page views.
  A. A website can take too long to load
  B. A person clicks on an ad accidentally and closes the window before it opens
  D. You are not generating at least 50 conversion events per week page or video: We recommend optimizing for link clicks, not landing page views.

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  The following scenarios are examples of link clicks that may not result in a landing page views:

  A person clicks a link accidentally and closes the page before it gets a chance to load

  A person clicks a link intentionally, but the page takes too long to load and the person closes it before it finishes

  If I can optimize for landing page views, should I?

  It depends on your goal and/or ad format:

  If your goal is to get more traffic on a specific page (or specific pages) of your website: We recommend landing page view optimization over link click optimization, since the former can improve traffic quality. We especially recommend it if

  you're trying to get people to land on a page (or pages) on their mobile devices.

  If your goal is to get more conversions: We recommend trying to optimize for conversions first.

  However, conversion optimization does not work for everyone. A conversion-optimized ad set needs to get about 50 of the conversion it's optimized for per week (though getting even more is better) to have a chance at being effective. If your

  ad set doesn't get that many per week, landing page views could be an effective alternative. They're also a good choice if you don't have lower-funnel events (ex: a purchase conversion) set up with your pixel yet.

  If your goal is to get more people viewing more content on your site overall (not landing on specific destination URLs of ads): We recommend optimizing for ViewContent conversions instead of landing

  page views, since the former optimizes for people to view any page on your site with that event added.

  Note: This means you have to add that specific event to every page you want people to view. For landing page view optimization, you only have to have the pixel base code on every page you want people to land on (we only optimize for

  people landing on your website after clicking from your ad).

  However, keep in mind that this type of optimization is not available for ad sets in Traffic campaigns.

  If you're using an ad format (ex: Canvas, Offers, Messenger) that takes people to a Facebook

• Question 44:

  You want to share the different campaign options you've built in the Campaign Planner with your customer.

  What are some of the different ways you can share them?

  Choose ALL answers that apply.

  A. Send an email that includes the details of the campaigns and links to it.
  B. You can send a link directly from the Campaign Planner for them to see.
  C. You can send them the CSV file of your campaigns through email.
  D. You can't share campaigns in the Campaign Planner.
  A. Send an email that includes the details of the campaigns and links to it.
  B. You can send a link directly from the Campaign Planner for them to see.
  C. You can send them the CSV file of your campaigns through email.

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  There are three different ways you can primarily share your campaigns with the Campaign Planner:

  Send an email that includes the major details of the Plan and links to it.

  Send a shareable link to the Plan.

  Export a CSV of the Versions of your Plan.

• Question 45:

  Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?

  Choose ALL answers that apply.

  A. CPM
  B. Reach
  C. CPC
  D. Brand Lift
  E. Frequency
  A. CPM
  B. Reach
  D. Brand Lift
  E. Frequency

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  Whenever you are doing brand awareness campaigns, you want to make sure you focus on metrics that allow you to maximize your budget for the target audience.

  In this case, you want to measure CPM, frequency, impressions, and brand lift.

  You don't want to use direct response metrics such as CPC as you are trying to maximize reach and frequency for your brand awareness campaigns.

• Question 46:

  You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.

  What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?

  Choose only ONE best answer.

  A. Targeting only
  B. Insights only
  C. Targeting and Insights
  B. Insights only

• Question 47:

  Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated $40 budget and want for their campaigns to spend their budget consistently for the 10 day period.

  What changes does your client need to make to comply with Facebook requirements and meet their needs?

  Choose only ONE best answer.

  A. You need to increase the budget to $50 in order to optimize for daily budget.
  B. You should increase lifetime budget to $75 in order to meet minimum requirements.
  C. Post engagement objective campaigns need a minimum of $4 a day.
  D. There is no need to make any changes to their campaign.
  A. You need to increase the budget to $50 in order to optimize for daily budget.

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  An ad set or campaign with a budget in one of the following currencies (USD, AUD, CAD, SGD, JPY, NZD, TWD, EUR, CHF, SEK, HKD, GBP, ILS, NOK, KRW, DKK) is required to meet the following minimums:

  If it gets charged for impressions, its daily budget must be at least $1 a day If it gets charged for clicks, Likes, video views or post engagement, its daily budget must be at least $5 a day If it gets charged for low frequency events like offer claims or app installs, its budget must be at least $40 a day An ad set or campaign with a budget in other currencies is required to meet the following minimums: If it gets charged for impressions, its daily budget must be at least $0.50 a day If it gets charged for clicks, Likes, video views, or post engagement, its daily budget must be at least $2.50 a day If it gets charged for low frequency events like offer claims or app installs, its budget must be at least $20 a day

• Question 48:

  An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:

  Campaign is optimized for conversion objective The attribution window is set to 1 days You've set up lifetime budget Average purchase value has been higher than expected

  You are running remarketing campaigns to people who've visited the website

  What changes do you make in order to increase conversions?

  Choose only ONE best answer.

  A. You should increase attribution window to 7 days.
  B. Change optimization from custom conversions to value optimization.
  C. Run retargeting campaigns to people who have made purchased in the past 10 days.
  D. Delete all remarketing campaigns
  A. You should increase attribution window to 7 days.

• Question 49:

  What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel? Choose ALL answers that apply.

  A. Purchase Event
  B. Lead
  C. View Content
  D. Add to Cart
  E. Add Payment Info
  F. Complete Registration
  A. Purchase Event
  B. Lead
  C. View Content
  D. Add to Cart

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  Here is the list of events you should install on the website:

  Purchase Event

  Lead

  View Content

  AddToCart

  The website has a three-step checkout-process:

  People adding smartwatch to cart => Facebook pixel event "AddToCart."

  People go to checkout page => Facebook pixel event "Lead."

  People finalize purchase => Facebook pixel event "Purchase." You also need to "ViewContent" event on the company's blog in order to better track interaction with specific blog content.

• Question 50:

  You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.

  They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.

  Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.

  What type of ads would you launch in order to achieve this goal?

  Choose only ONE best answer.

  A. Traffic and conversion ads.
  B. Traffic and store visit ads.
  C. Post Engagement and brand awareness ads.
  D. Conversion and traffic ads.
  E. Video Views, lead generation, and traffic ads.
  F. Conversion and product catalog sales / dynamic ads.
  F. Conversion and product catalog sales / dynamic ads.

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  Keep in mind that the client wants to encourage people to finalize booking on their site. So you are looking at conversion or bottom of the funnel ads.

  In this case, you need to launch conversion and dynamic ads in order to get the most results and optimize campaigns based on specific results on the website.

  Be careful in these type of questions, look for phrases like "people who've visited the website" and "complete a new transaction." Traffic ads would be valid for new traffic generation; however, this client wants to focus specifically on

  conversions. You also want to use dynamic ads since your client has multiple locations so that you can optimize ads by location with their audience.