Facebook 410-101 Online Practice Questions and Exam Preparation

Facebook 410-101 Online Questions & Answers

• Question 141:

  Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view

  them.

  What can you do to fix this issue?

  Select two that apply.

  A. You need to associate the client's website pixel with the product catalog in the Ad Account.
  B. You need to associate the client's website pixel with the product catalog in the Business Manager.
  C. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
  D. You need to create a new pixel and re-upload the product catalog.
  E. You should run remarketing campaigns without the Facebook pixel.
  B. You need to associate the client's website pixel with the product catalog in the Business Manager.
  C. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.

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  If you want to advertise to people who have already expressed an interest in your products, you can run dynamic ads from your catalog. Dynamic ads pair images and inventory information from your catalog with signals from a Facebook

  pixel, which tracks activity on your website. You can also run collection ads, such as Instant Experiences, where people discover and purchase products and services through immersive mobile experiences on Facebook and Instagram.

  Collection ads take information from your catalog and people can tap on items to learn more about them or browse similar items.

  There are several error messages when using the pixel.

  Error: Pixel is not paired with a product catalog

  This warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. For this specific question, all you need to do is connect your product catalog with your

  client's pixel.

  There are two ways to pair a catalog with a pixel:

  Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:

  Go to business.facebook.com

  Settings page

  Choose "Product Catalogs" on the left pane

  Press "Associate Pixels" button

  Associate pixels with your product catalog.

  Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel.

  Keep in mind that you associate a pixel and a product catalog in your Business Manager and not the Ad Account.

• Question 142:

  Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.

  What manual placement should you select for the campaign?

  Select two of the following options.

  A. Facebook
  B. Audience Network
  C. Instagram
  D. WhatsApp
  E. Facebook and Audience Network
  A. Facebook
  C. Instagram

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  Facebook recommends the following choices, broken out by campaign objective:

  Brand awareness (including Reach and Frequency buying): Facebook and Instagram Engagement (including Reach and Frequency buying): Facebook and Instagram Video views (including Reach and Frequency buying): Facebook, Instagram and Audience Network App installs: Facebook, Instagram, Messenger and Audience Network Traffic (for website clicks and app engagement): Facebook, Messenger and Audience Network Catalog sales: Facebook and Audience Network Conversions: Facebook, Messenger and Audience Network. The offsite conversions optimization goal also supports Instant Articles and Instagram Stories.

• Question 143:

  An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.

  Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.

  When you compare both audiences, there is an 84% audience overlap.

  What should you do next to optimize the campaign?

  Choose only ONE best answer.

  A. You should stop using the audience where you are spending 20% of the budget.
  B. You should unify both audiences into one, as your ad sets are competing with each other.
  C. You should stop spending more money on the audiences where you have spent 80% of the budget.
  D. You should continue running the ads, as they are working properly.
  B. You should unify both audiences into one, as your ad sets are competing with each other.

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  Whenever you have a high overlap between audiences, the best strategy is to unify both audiences.

  If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.

  In other words, you are running two ads to the same audiences, so your costs and performance are not optimal.

  Your best approach is to unify audiences and run one ad sets with two different ads.

• Question 144:

  Your client launched a product two years ago, and it did very well with the young generation.

  As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.

  With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.

  How would you estimate this cost?

  Choose only ONE best answer.

  A. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
  B. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
  C. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
  D. There is no way of knowing on Facebook how much it would cost to reach both audiences.
  C. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.

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  The only way to truly know the cost of reaching the 1.5 million new potential audiences is through the Campaign Planner.

  That is precisely the main objective of the Campaign Planner. You can estimate budget, reach, and frequency based on specific numbers. In other words, you can define specific results.

  With the Ads Manager, you will only get estimates, but they will all depend on the performance of the ad.

  With Campaign Planner, you can set the final results on Frequency, Reach, and Budget you need.

• Question 145:

  A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.

  They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.

  They've build a core audience with the following characteristics:

  Female

  Age range 25-45

  Geographic area United States and Canada

  Interest in fashion and high heels

  Interests in red color

  What recommendations do you give them to improve their audience targeting?

  Choose only ONE best answer.

  A. Increase age range to 20-60
  B. Include Mexico in countries being targeted
  C. Include interest in shoe sizes 32-28
  D. Take out the "red color" interest
  E. Take out "Canada" from geographic targetting
  D. Take out the "red color" interest

• Question 146:

  You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.

  How do you build this audience?

  Choose only ONE best answer.

  A. You build a video engagement audience with a scale of 1.
  B. You build a video engagement audience with a scale of 10.
  C. You build a website pixel audience with a scale of 10.
  D. You build a fan page engagement audience with scale of 10.
  E. You build a video engagement audience with a scale of 4.
  B. You build a video engagement audience with a scale of 10.

  ---

  Choose an audience size close to one to optimize for similarity.

  Since this is around 1-5% of the total population of the country you are targeting, your Lookalike Audience is likely to be small, with a high resemblance to your seed.

  If you are optimizing for reach, you'll want to choose a number near 10

  This Lookalike Audience will be larger, but less similar to your seed, since you're targeting up to 10% of the total population.

  This example would create 3 Lookalike Audiences:

  0%-1% of the population, which will be the most similar audience to your seed.

  1%-2% of the population, which is second most similar, but a bit wider reach.

  2%-5% of the population, which is the least similar but the largest reach

• Question 147:

  Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.

  Choose ALL answers that apply.

  A. People within the control group that will view your ads become part of the exposed group.
  B. People within the test group that will view your ads become part of the exposed group.
  C. The difference between the test group and the control group are analyzed to see the results of a brand lift study.
  D. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
  E. You can set up a brand lift study through your Business Manager.
  B. People within the test group that will view your ads become part of the exposed group.
  D. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.

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  You can ONLY set up a brand lift study through a Facebook Account Representative.

  Once a study is created, the campaign's target audience is separated into a test group and a control group. The test group contains people eligible to see your ads, and the control group contains people who won't see your ads.

  The people within the test group that actually see your ads become part of the exposed group.

  

  The exposed group and control group are then polled, and the difference in responses between the 2 groups is analyzed.

• Question 148:

  What are the requirements for a business to open a "Shop" on their Fan Page?

  Select 4 that apply.

  A. Sell physical items
  B. Agree with Facebook's merchant terms
  C. Have an ad account
  D. Link to valid bank account
  E. Have a TIN
  A. Sell physical items
  B. Agree with Facebook's merchant terms
  D. Link to valid bank account
  E. Have a TIN

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  If you have a Facebook business Page, you can add a shop. You can use this section on your Page to list products you're selling and connect with more customers on Facebook.

  While any business can have a shop, this feature is best for merchants, retail and eCommerce advertisers. We recommend it for businesses selling apparel, beauty, accessories (including bags and luggage), home furnishings, and baby or

  kids products. But other types of businesses can still use a shop to reach more people on Facebook.

  Requirements to have a shop

  Your Facebook shop must:

  Sell physical items

  Agree with our Merchant Terms

  Link to a valid bank account

  Have a Tax Identification Number (TIN)

• Question 149:

  Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.

  The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.

  You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.

  Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.

  Choose ALL answers that apply.

  A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
  B. Branding campaigns usually perform better when optimized through CPM than CPA.
  C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
  D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
  A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
  B. Branding campaigns usually perform better when optimized through CPM than CPA.
  C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
  D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.

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  Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns. However, when it comes to costs, the results are quite different. Just look at the table below:

  

  Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically. Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns.

• Question 150:

  You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?

  Choose only ONE best answer.

  A. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
  B. Yes, but only if they are also employees of the Business Manager Account.
  C. No, since they are employees and not administrators at the Business Manager Account.
  C. No, since they are employees and not administrators at the Business Manager Account.

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  Users will ONLY be owners of digital assets (Fan Pages, Ad Accounts, Instagram Accounts, Pixels, and so on) if you make them administrators at the Business Manager level.

  Based on Facebook best practices, you should always add team members as employees and not administrators of your Business Manager, this way you can still have control of the permissions and assets of your Business.

  The Business Manager Account has two level of users:

  Administrators

  Employee

  Users at the employee level will not own accounts, even if they are administrators of the Fan Page, Ad Account or any other digital assets.