Facebook 410-101 Online Practice Questions and Exam Preparation

Facebook 410-101 Online Questions & Answers

• Question 61:

  What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

  A. Ad Type
  B. Audience
  C. Dynamic Creative
  D. Offer
  E. Placement
  F. Image
  B. Audience
  C. Dynamic Creative
  D. Offer
  E. Placement

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  The followings are all of the different aspects of a campaign you can change at the ad set level: This might be an easy one but a lot of people don't use Offers or Dynamic Creatives on their campaigns so might miss this type of question.

  

• Question 62:

  What are some of the benefits of using offline conversion events to track store purchases?

  Choose ALL answers that apply.

  A. Measure cross-channel conversions.
  B. Create custom audiences from offline events.
  C. Deliver ads to people based on users who generate the most revenue.
  D. Integrate your offline events with website conversions.
  A. Measure cross-channel conversions.
  B. Create custom audiences from offline events.
  C. Deliver ads to people based on users who generate the most revenue.

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  There are some advantages of using offline event tracking for physical stores.

  You can measure cross-channel conversions. In other words, you are able to measure your marketing efforts done on Facebook and Instagram at the same time as well as multi-device. So if a user logs into his Instagram account on his

  phone but also sees an ad on his Facebook Newsfeed on their computer, you can track those conversions.

  You can use this data to build custom audiences for re-marketing efforts and bring in existing customers back to the store.

  You can do long-term value campaigns as you can segment users based on purchasing behaviors and not just demographics or interests.

• Question 63:

  You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.

  How could you use Facebook Pixel to categorize each blog post?

  Choose only ONE best answer.

  A. You have to use Facebook pixel parameters in order to categorize each blog post.
  B. It is not possible to do what your client is requesting.
  C. You have to create additional events in order to categorize each blog post.
  A. You have to use Facebook pixel parameters in order to categorize each blog post.

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  To categorize each blog post, you will have to use Facebook pixel parameters.

  In this case, you will create a parameter under the name "category." This category will have the three choices of blog categories.

  Your final ViewContent event should look like this:

  Below is a description of all the parameters you can use:

  

  For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11

• Question 64:

  You have been running a campaign for a week with the following results:

  

  You would like to optimize your campaign for maximizing ROAS. Which campaign has the highest and which has the lowest ROAS? Select two that apply.

  A. Campaign #1 has the highest ROAS of 63.20
  B. Campaign #2 has the lowest ROAS of 1.87
  C. Campaign #3 has the lowest ROAS of 1.87
  D. Campaign #2 has the lowest ROAS of 1.72
  E. Campaign #3 has the lowest ROAS of 9.95
  F. Campaign #3 has the highest ROAS of 63.20
  A. Campaign #1 has the highest ROAS of 63.20
  D. Campaign #2 has the lowest ROAS of 1.72

• Question 65:

  You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.

  What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?

  Choose ALL answers that apply.

  A. Always include the country code as part of your customer's phone numbers.
  B. Always include your customers' countries in their own column in your file.
  C. For customer lifetime value rate your customers on a ranking from 1-10
  D. Include only customers with highest value order for best performance.
  E. Convert different currencies into the same one.
  A. Always include the country code as part of your customer's phone numbers.
  B. Always include your customers' countries in their own column in your file.
  E. Convert different currencies into the same one.

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  The two most important tips are:

  Always include the country code as part of your customer's phone numbers, even if all your data is from the same country.

  Always include your customers' countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer

  list.

  What should I avoid when calculating customer lifetime value? Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you're going to send us the data for use in a value-based

  Lookalike Audience:

  Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a 1-5 rating system. Don't send us data where they're rated as a 5, 2 and 1, respectively. This doesn't work because the value isn't

  proportional to the ranking. In other words, the $100 customer was factored by 20, but the $10 customer was only factored by 5 and the $1 customer wasn't factored at all.

  Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.

  You rank them from 1 to 100. This doesn't work because value isn't proportional here either. It tells us if one customer is more valuable than another, but doesn't account for a scenario where the number 5 customer is worth double what the

  number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.

  Important:

  Don't provide only your highest value customers. Instead, include a broad range. Without this range, we can't hone in on what might distinguish an average customer from a great one.

  Don't include negative numbers to denote negative value or undesirable customers. We can't use rows that contain numbers like that.

  If your value is in the form of a currency, make sure it's all the same currency or is converted to the same scale before uploading. We don't currently normalize for different currencies.

  Decimals that denote cents are acceptable, but don't use any other punctuation marks and/or separators.

  We can't use rows that contain them.

• Question 66:

  What does a 1-day view and 28-day click attribution window mean? Choose ALL answers that apply.

  A. Actions happened 28 days after someone viewed your ad
  B. Actions happened 1 day after someone viewed your ad.
  C. Actions happened 28 days after someone clicked your ad.
  D. Actions happened 28 days after someone viewed your ad.
  B. Actions happened 1 day after someone viewed your ad.
  C. Actions happened 28 days after someone clicked your ad.

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  About attribution windows

  The number of days between when a person viewed or clicked your ad and then subsequently took an action is called an attribution window. We report off ad actions based on views of your ad and clicks on your ad:

  Clicks: A person clicked your ad and took an action. This is called click-through attribution.

  Views: A person saw your ad, didn't click it, but took an action within the attribution window. This is called view-through attribution.

  By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad. You can change the attribution

  window to show 1-day, 7-day and 28-day view and click attribution.

• Question 67:

  You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on

  Facebook, Audience Network and Instagram placements.

  You are having issues as the ads are being shown on websites that do not align with the organization's mission. You've also received complaints that your domain is being misrepresented.

  What are some actions you can take in order to protect your organization's brand?

  Select 3 that apply.

  A. You can upload an HTML file to verify your domain.
  B. You can use DNS TXT record set up to verify your domain.
  C. You can add a .csv file with a list of all the websites you want to block.
  D. You can't block lists of websites for your campaigns.
  E. You should add your domain URL as a list of verified domains.
  A. You can upload an HTML file to verify your domain.
  B. You can use DNS TXT record set up to verify your domain.
  C. You can add a .csv file with a list of all the websites you want to block.

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  In the Brand Safety section of your business settings, you can manage:

  Domain Verification: Domain verification supports the protection and integrity of your content to ensure it isn't being misrepresented. By verifying your domains, you claim and maintain control of editing privileges to your content and links. Verifying your domains is free to do and for your content security. Businesses can verify their online domains so they can edit links to their domain. Domain verification has 2 verification methods: HTML file upload and DNS TXT record. Block Lists: Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.

• Question 68:

  What strategies should you follow to accomplish your customer's goals? Choose only ONE best answer.

  A. Use website conversion tracking to see how many people purchases at the store.
  B. Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
  C. Use offline events to understand purchases at the retail stores and orders made from the phone.
  D. Use offline events from the website, and cross-reference data to measure Facebook's impact.
  C. Use offline events to understand purchases at the retail stores and orders made from the phone.

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  One of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With Offline Conversion Tracking, you can track when transactions occur in a physical business location and other offline channel, after people

  see or engage with a Facebook ad.

  Use precise timestamps, including minutes and seconds to track multiple purchases.

  Use actual transaction value to see the most accurate event values on a dashboard.

  Use Order ID's or item number to include multiple items within a single transaction.

  So the best strategy is to use offline events to better understand how Facebook marketing campaigns affect the retail stores.

• Question 69:

  You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign: You have two images running within same ad set with high CTR You've set up Facebook, Instagram, and Messenger as your placement

  You have a total budget of $10,000 for a 4 week campaign

  You've spent a total of $4,834.73 in the past 3 weeks

  Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?

  Select the two best options.

  A. Change the optimization to daily unique reach.
  B. Include Audience Network as additional placement
  C. Add three new images into the ad set
  D. Change optimization from standard delivery to accelerated delivery.
  E. Change the campaign objective to engagement.
  B. Include Audience Network as additional placement
  D. Change optimization from standard delivery to accelerated delivery.

• Question 70:

  You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.

  What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?

  Select 3 that apply.

  A. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
  B. You can test your events in the "Events Manager" under your Business Manager
  C. You should check your campaigns to see if they are showing events.
  D. You can track events and debug your pixel through Facebook's Analytics dashboard
  E. You should install a second pixel and make sure it works properly
  A. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
  B. You can test your events in the "Events Manager" under your Business Manager
  D. You can track events and debug your pixel through Facebook's Analytics dashboard