Facebook Facebook Certifications 410-101 Questions & Answers

• Question 61:

  What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?

  Choose ALL answers that apply.

  A. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

  B. Change your core audience's interests to exclude certain content categories.

  C. Block certain categories in your Ads Manager.

  D. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.

  Correct Answer: ACD

  Facebook offers 3 brand safety tools for blocking your ads from running alongside certain types of content within Instant Articles, Audience Network and In-Stream Video placements:

  Placement opt-out You can opt-out from showing your ads in Instant Articles, In-Stream Video or Audience Network placements by removing any of these placements in the Edit Placements section of the ad create flow. Learn how to opt out of placements. Category blocking You can prevent your ads from running next to certain categories of content by choosing the Exclude Categories option under the Edit Placements section in Ads Manager. Learn more about excluding content categories. Block lists Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement. Learn how to Create Block Lists.

• Question 62:

  How are budgets different than account spending limits?

  Choose ALL answers that apply.

  A. Facebook won't spend more than 25% of your daily budget on a given day

  B. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)

  C. Facebook won't spend more than 125% of your account limit

  D. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign

  E. Facebook won't spend more than 25% of your campaign lifetime budget

  Correct Answer: AB

  Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you've spent a lifetime budget, delivery/spending stops for that ad set or campaign.

  Daily budgets are averages and ongoing, but ultimately we won't spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).

• Question 63:

  A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.

  Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.

  What suggestions do you make to the attorney to resolve his concerns?

  Choose ALL answers that apply.

  A. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.

  B. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.

  C. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.

  D. The matched and unmatched hashes are kept for 180 days.

  E. The matched and unmatched hashes are deleted.

  F. Facebook will store all data from your CRM but hash it so people can't see private info.

  Correct Answer: ABE

  Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences. Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse . Here's how it works:

  

  When you begin the process to share your customer list, it's hashed locally in your browser before it's

  uploaded to Facebook.

  We match the fingerprints of your hashed list against ours.

  The matches are added to a Custom Audience for you.

  The matched and unmatched hashes are deleted.

• Question 64:

  You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.

  You are having issues as the ads are being shown on websites that do not align with the organization's mission. You've also received complaints that your domain is being misrepresented.

  What are some actions you can take in order to protect your organization's brand?

  Select 3 that apply.

  A. You can upload an HTML file to verify your domain.

  B. You can use DNS TXT record set up to verify your domain.

  C. You can add a .csv file with a list of all the websites you want to block.

  D. You can't block lists of websites for your campaigns.

  E. You should add your domain URL as a list of verified domains.

  Correct Answer: ABC

  In the Brand Safety section of your business settings, you can manage:

  Domain Verification: Domain verification supports the protection and integrity of your content to ensure it isn't being misrepresented. By verifying your domains, you claim and maintain control of editing privileges to your content and links. Verifying your domains is free to do and for your content security. Businesses can verify their online domains so they can edit links to their domain. Domain verification has 2 verification methods: HTML file upload and DNS TXT record. Block Lists: Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.

• Question 65:

  You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:

  View insights See who published as in the Page Send messages as the Page Publish and manage jobs Remove and ban people from the Page

  Which role should you assign your social media manager in your Fan Page?

  Choose only ONE best answer.

  A. Page admin

  B. Page editor

  C. Page moderator

  D. Page moderator

  E. Jobs manager

  Correct Answer: B

• Question 66:

  Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated $40 budget and want for their campaigns to spend their budget consistently for the 10 day period.

  What changes does your client need to make to comply with Facebook requirements and meet their needs?

  Choose only ONE best answer.

  A. You need to increase the budget to $50 in order to optimize for daily budget.

  B. You should increase lifetime budget to $75 in order to meet minimum requirements.

  C. Post engagement objective campaigns need a minimum of $4 a day.

  D. There is no need to make any changes to their campaign.

  Correct Answer: A

  An ad set or campaign with a budget in one of the following currencies (USD, AUD, CAD, SGD, JPY, NZD, TWD, EUR, CHF, SEK, HKD, GBP, ILS, NOK, KRW, DKK) is required to meet the following minimums:

  If it gets charged for impressions, its daily budget must be at least $1 a day If it gets charged for clicks, Likes, video views or post engagement, its daily budget must be at least $5 a day If it gets charged for low frequency events like offer claims or app installs, its budget must be at least $40 a day An ad set or campaign with a budget in other currencies is required to meet the following minimums: If it gets charged for impressions, its daily budget must be at least $0.50 a day If it gets charged for clicks, Likes, video views, or post engagement, its daily budget must be at least $2.50 a day If it gets charged for low frequency events like offer claims or app installs, its budget must be at least $20 a day

• Question 67:

  Your client has multiple locations for his/her business in 5 countries.

  They want to have localized content for each country, as all 5 countries speak different languages.

  What solution do you give to your client?

  Choose only ONE best answer.

  A. You set up multiple Fan Pages for each country.

  B. You set up a Global Page for international presence and then create a location for each country.

  C. You can't set up multiple Fan Pages into one account on Facebook currently.

  D. You build one Fan Page and then go to Facebook and create multiple locations.

  Correct Answer: B

  The best solution is to create a Global Brand Page and then create multiple locations: With Locations, businesses can:

  

  Help customers find a business faster Offer localized content Manage all locations in one place Aggregate check-ins on the Main Page Manage local Facebook ads

• Question 68:

  What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?

  Choose ALL answers that apply.

  A. People Insights

  B. Advertising Insights

  C. Video Insights

  D. Instagram Insights

  E. Vertical Insights

  Correct Answer: ABE

  People Insights Takes a look at understanding consumer behavior across generations, locations, devices, and time.Examples of past studies include a look at spring/summer fashion trends on Instagram, shifts in food culture on Facebook, and how people move between mobile and TV. Advertising Insights Examines the role of measurement in campaigns, and its influence and value in developing effective marketing.Examples of past studies include how to craft effective stories in your campaigns, how to define your most important metrics, and how streaming services have affected traditional advertising.. Vertical Insights Analyzes consumer behavior in specific industries, including automotive, consumer packaged goods, entertainment and media, financial services, gaming, retail, technology and connectivity, and travel.Examples of past studies include the growth of auto buyers who prefer mobile shopping experiences, global mobile gaming trends, and examinations of the planning habits of international visitors to China.

• Question 69:

  You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.

  Your client is upset as they would like for you to spend the entire $200 total budget each week.

  What changes do you make to the campaign in order to spend the entire budget?

  Choose only ONE best answer.

  A. You should change the set up to campaign budget optimizatio

  B. You should change the set up to daily budget

  C. You should increase the number of ads within each ad set

  D. You should change the campaign objective

  Correct Answer: A

• Question 70:

  You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:

  Maximize budget with two target audiences

  Run a video on in-stream placement

  Budget of $17,000

  Frequency of 2 per week

  Exclude dating and mature content categories from placement

  What changes need to be made in order to comply with the client's brand safety requirements?

  Choose only ONE best answer.

  A. You can't block mature content from any Facebook placement platform.

  B. You need to change the in-stream video to Audience Network or Instant Articles.

  C. You should just block both mature and dating content categories from your in-stream video placement.

  D. You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

  E. You should add more content categories such as gambling into the content categories blocked.

  Correct Answer: B

  The categories you can block on Facebook are:

  Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps. Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps. Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness, bullying and more. Does not apply to Audience Network mobile apps. Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating. Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun. You can exclude the following content categories for each placement: In-Stream Video Mature Tragedy and Conflict Debatable Social Issues Audience Network Dating Gambling Mature Tragedy and Conflict Debatable Social Issues Instant Articles Dating Gambling Mature Tragedy and Conflict Debatable Social Issues