You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.
A. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
B. Yes, but only if they are also employees of the Business Manager Account.
C. No, since they are employees and not administrators at the Business Manager Account.
Correct Answer: C
Users will ONLY be owners of digital assets (Fan Pages, Ad Accounts, Instagram Accounts, Pixels, and so on) if you make them administrators at the Business Manager level. Based on Facebook best practices, you should always add team members as employees and not administrators of your Business Manager, this way you can still have control of the permissions and assets of your Business. The Business Manager Account has two level of users: Administrators Employee Users at the employee level will not own accounts, even if they are administrators of the Fan Page, Ad Account or any other digital assets.
Question 72:
You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.
A. Pixel Standard Access
B. Pixel Event Manager
C. Pixel Editor
D. Pixel Moderator
E. Pixel Ad Manager
Correct Answer: C
Once you create a Facebook pixel, you can share it with other people in your business. You can give other people access to a Facebook pixel by adding them to either a specific ad account or by granting pixel access to individual people.
If someone is a part of your business, but doesn't have access to an ad account that's in your business,
they'll no longer be able to access pixels associated with that ad account. You'll need to either add this
person to your pixel, or add them to the ad account associated with the pixel you'd like them to be
assigned to. If you want to view or edit a pixel, you'll need to be added to a pixel or a specific ad account
by a Business Manager Admin.
You can also request access to the ad account associated with a pixel.
There are currently only two roles within the pixel:
Pixel Editor: Pixel Editors can view information about a pixel and make changes to the pixel. Pixel Editors
can also create audiences and conversion ads with the pixel.
Pixel Analyst: Pixel Analysts can only view information about a pixel. Pixel Analysts can't edit the pixel,
create audiences or conversion ads with the pixel.
IMPORTANT: Even though Facebook uses "Pixel Editor" as a role in its website, within the tool you have
two options to choose from:
Standard Access
Admin Access
Question 73:
Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
A. Dating
B. Mature
C. Tragedy and conflict
D. Debatable social issues
E. Gambling
Correct Answer: BCD
You can prevent your ad from running next to certain types of content on placements by choosing the
Exclude Categories option below the Edit Placements section of your Ad Set.
There are five categories:
Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and
more. Does not apply to Audience Network mobile apps.
Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply
to Audience Network mobile apps.
Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness, bullying
and more. Does not apply to Audience Network mobile apps.
Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content
about relationships and dating.
Gambling: Websites and apps that have been categorized as gambling, where winners receive money or
prizes. Ads may still appear on websites or apps where people play games just for fun.
All five categories can be excluded on Audience Network and Instant Articles, but you can only block the
categories Mature Tragedy and Conflict , and Debatable Social Issues on In-Stream Video.
Question 74:
You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.
A. Reach objective
B. Video Views Objective
C. Brand Awareness Objective
D. Video Engagement
E. Video Completion Objective
Correct Answer: B
10-Second Video Views The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. How It's Calculated The metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a 10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video's full length. CPVC - Cost per video completion Cost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.
Question 75:
What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
Choose ALL answers that apply.
A. Make long videos
B. Make sure message is easy to understand with sound off
C. The product being featured should be featured for the majority of 30 seconds of ad
D. The video needs to have a lot of text to convey the right message
E. Be open to experiment, test and make changes to your videos
F. Capture attention quickly in the first 3 seconds of video
Correct Answer: BCEF
In light of new test results--in combination with new research from Facebook IQ on designing effective
video ads for the mobile feed-- Facebook has made some updates to its mobile video creative
considerations.
Facebook has added a new tip on framing and revised their suggestion on experimentation to encourage
advertisers to play more as they explore storytelling through video in mobile feed.
Here are other updated video creative considerations:
Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your
video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and
product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to
convey your message visually. Showing captions, logos and products can help communicate your
message, even in silence.
Frame your visual story. Producing video for a small screen requires consideration of dimension and scale.
Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
Play more. There's no universal solution to building brands or driving actions with mobile video, so keep
experimenting, testing and iterating to learn what works for your brand and audience.
Question 76:
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.
A. Videos running on Facebook-only placement can be up to 90 seconds.
B. Videos running on Facebook only in-stream placement can be up to 45 seconds.
C. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
D. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
E. Videos on Audience Network only in-stream placement must have at least 5 seconds.
Correct Answer: E
Question 77:
Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.
A. Shortened the video
B. Change the aspect ratio to square to increase visibility in the feed environment
C. Add text to convey the message without sound
D. Move the initial branding mention towards end of video
E. Only use Instagram placement for the video ad
Correct Answer: AC
To make a video more effective for the mobile-feed environment you can:
Shortened the video
Change the aspect ratio to square to increase visibility in the feed environment
Add text to convey the message without sound
Move the initial brand mention earlier
Other best video practices:
Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your
video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and
product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to
convey your message visually. Showing captions, logos and products can help communicate your
message, even in silence.
Frame your visual story. Producing video for a small screen requires consideration of dimension and scale.
Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
Play more. There's no universal solution to building brands or driving actions with mobile video, so keep
experimenting, testing and iterating to learn what works for your brand and audience.
Question 78:
You are running a video campaign for your client. The video has the following characteristics:
Video has a length of 4 minutes The video has subtitles The video has influencers utilizing the product after 30 seconds in the video The video requires music in the first 10 seconds
What changes would you suggest your client to make?
Select three that apply.
A. Tag influencers in the video.
B. Reduce video length to 1 minute.
C. Take off subtitles
D. Change video so that it does not require sound in the beginning
E. Add thumbnail image with less than 20% text
Correct Answer: ADE
Question 79:
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
A. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
B. Shorten the video length to 20 seconds in order to run on both placements.
C. Shorten the video length to 15 seconds in order to run both placements.
D. Select reach objective to optimize delivery.
E. Select video views objective in order to run on both placements.
F. Make sure video has sound
Correct Answer: ACEF
Additional explanation info and readings
In-stream video ads are:
Mid-roll on Facebook and pre or mid-roll on Audience Network.
Automatically sound-on when the viewer is already watching with the sound on.
5-5 seconds in duration on Facebook and up to 120 seconds in Audience Network.
Non-skippable, resulting in high completion rates.
Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives. Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles. Supportive of all targeting options. Facebook in-stream Video length: 5-5 seconds Objective: Video views, reach, brand awareness or post engagement Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9) Audience Network in-stream Video length: 5?20 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements Objective when using on its own or with Facebook in-stream video: Video views Aspect ratio: Square (1:1) or landscape (16:9). Note : landscape is recommended for best delivery Facebook and Audience Network in-stream together Video length: 5-5 seconds Objective: Video views
Aspect ratio: Square (1:1) or landscape (16:9). Note : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives: Video views Reach Brand awareness Post engagement Brand Safety
Advertisers can block the following categories: Dating Debated social issues Gambling Mature Tragedy and conflict Key takeaways In-stream videos can help you boost your brand with longer video views. New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream. To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network). Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements. Pre-campaign transparency, category blocking, block lists, and placement controls can all help advertisers ensure brand safety. In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements.
Question 80:
Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
They want for people to show the video twice every 7 days You have a video creative 15-seconds long They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.
A. Buy through the reach and frequency and set a frequency of 2 every 7 days.
B. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
C. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
D. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
E. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
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