Facebook 410-101 Online Practice Questions and Exam Preparation

Facebook 410-101 Online Questions & Answers

• Question 131:

  A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.

  You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.

  What changes do you need to make to this campaign set up?

  Choose only ONE best answer.

  A. You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
  B. You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
  C. You need to change frequency cap to 3 with post interaction campaigns.
  D. You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
  E. You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
  E. You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery

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  About ad sequencing

  Reach and frequency buying has a sequencing tool that allows you to arrange up to 50 ads in a certain order to be shown to an audience. People in your target audience will have the opportunity to see ads in the order you set. For example,

  ad #1 will be delivered to them before ad #2 is delivered. It doesn't allow you to control whether or not a person has to have engaged with the content you are showing in order to see the next ads in your sequence.

  Sequence your ads when you want to tell a story or present information to people in a specific order. For example: If you want to build a narrative with your ads, you can show one ad that tells the beginning of the story first and then show

  additional ads afterward that continue to tell the story in a set order. Your audience will see ad #1 before they see ad #2, and so on.

  Sequencing becomes available after you've uploaded your ad creative and reserved your reach and frequency campaign.

  Use sequencing when:

  You want to reach a broader audience with several different ads that tell a story.

  You want to try different ways of engaging a broader audience.

  You want to tell a story about a brand.

• Question 132:

  You are a digital marketing manager for a retail company and manage the Business Manager for the business. They've added you as an Admin on their Business Manager account.

  You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.

  What are some steps you need to take in order to allow the agency to access the Facebook pixel?

  Select 2 that apply.

  A. You need to go to the Ad Account and assign the agency as partner.
  B. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
  C. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
  D. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
  E. The agency needs to create a new pixel and install it to the website.
  B. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
  C. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"

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  There are several way in which you can give the agency access to your website's pixel:

  Assign the agency as a "Partner" under your Business Manager Assign the agency's employees as "people" with access to your pixel under the Business Manager Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don't have to add the agency's employees as those will be added when you assign the agency as a partner to your business manager.

• Question 133:

  What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?

  Choose ALL answers that apply.

  A. Make long videos
  B. Make sure message is easy to understand with sound off
  C. The product being featured should be featured for the majority of 30 seconds of ad
  D. The video needs to have a lot of text to convey the right message
  E. Be open to experiment, test and make changes to your videos
  F. Capture attention quickly in the first 3 seconds of video
  B. Make sure message is easy to understand with sound off
  C. The product being featured should be featured for the majority of 30 seconds of ad
  E. Be open to experiment, test and make changes to your videos
  F. Capture attention quickly in the first 3 seconds of video

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  In light of new test results--in combination with new research from Facebook IQ on designing effective video ads for the mobile feed-- Facebook has made some updates to its mobile video creative considerations.

  Facebook has added a new tip on framing and revised their suggestion on experimentation to encourage advertisers to play more as they explore storytelling through video in mobile feed.

  Here are other updated video creative considerations:

  Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable

  spokespeople, action scenes or a vivid background to spark interest.

  Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.

  Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.

  Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

  

• Question 134:

  What are all the different campaign objectives that you can use a target bid for? Choose ALL answers that apply.

  A. Traffic
  B. Lead Generation
  C. Messages
  D. Store Visits
  E. App Installs
  F. Page Likes
  B. Lead Generation
  D. Store Visits
  E. App Installs

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  You can use Target Cost Bid for:

  App Installs Lead Generation Conversions Catalog Sales Store Visits

  You can use Lowest cost Bid for: Brand Awareness Reach, Traffic Post Engagement Page Likes Event Responses App Installs Video View Lead Generation Messages Conversions Catalog Sales Store Visits

• Question 135:

  You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new

  campaign in order to maximize awareness of the new product launch.

  Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.

  After a week of running the campaign you see the following results:

  

  You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign? Choose ALL answers that apply.

  A. You turn off Ad #1
  B. You should delete all ad sets and have leave just one.
  C. You should use budget optimization for your campaign.
  D. You should decrease your budget to $3,000
  E. You should switch your campaign objective from post interaction to brand awareness.
  F. You should switch the budget from ad #4 to ad #2.
  G. You should increase the budget from ad #5
  A. You turn off Ad #1
  B. You should delete all ad sets and have leave just one.
  C. You should use budget optimization for your campaign.
  E. You should switch your campaign objective from post interaction to brand awareness.

• Question 136:

  Why is people-based MTA attribution more effective than cookie-based last click attribution?

  Choose ALL answers that apply.

  A. It enables you how well your ads works with real people
  B. It provides global cross-environment coverage.
  C. It provides a holistic marketing and measurement at scale
  D. It allows me to measure only Instagram attribution
  A. It enables you how well your ads works with real people
  B. It provides global cross-environment coverage.
  C. It provides a holistic marketing and measurement at scale

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  Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices,

  publishers, browsers and in stores.

  PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re-authenticated users, so they know they're reaching and measuring over time.1

  ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2

  DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.

• Question 137:

  Which of the following statements is true about in-stream video placement?

  Choose only ONE best answer.

  A. Videos running on Facebook-only placement can be up to 90 seconds.
  B. Videos running on Facebook only in-stream placement can be up to 45 seconds.
  C. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
  D. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
  E. Videos on Audience Network only in-stream placement must have at least 5 seconds.
  E. Videos on Audience Network only in-stream placement must have at least 5 seconds.

• Question 138:

  An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.

  They've verified with the Facebook pixel helper and events are working properly.

  They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase

  Two core audiences have campaigns running for traffic objective

  All pixel events have remarketing campaigns

  What changes and suggestions to your audiences can you make in order to reduce audience overlap?

  Select three that apply.

  A. Your InitiateCheckout audience should exclude the core audiences.
  B. The ad set running the purchase event should exclude all purchase events from last 30 days.
  C. The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
  D. The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
  E. You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
  B. The ad set running the purchase event should exclude all purchase events from last 30 days.
  D. The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
  E. You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.

• Question 139:

  When should you migrate a Fan Page into Business Manager?

  Select 3 that apply.

  A. Your business has a marketing team
  B. You use a vendor.
  C. You need to keep your business assets secure
  D. You want to control your Fan Page through your personal Facebook account
  A. Your business has a marketing team
  B. You use a vendor.
  C. You need to keep your business assets secure

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  Create a Business Manager if:

  Your business has a marketing team: You have more than one person working on your business marketing or more than one person managing your current Facebook or Instagram business presence.

  You manage assets: You manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts or apps.

  You use a vendor: You work with vendors to help create, run or manage your Pages or ads, but want your business to maintain ownership of all Pages, ad accounts and assets.

  You need control over access and permissions: You want to maintain complete jurisdiction over your assets without attributing ownership to individuals who assist your business operations.

  You want your business to grow: You want the ability to request access to other pages, ad accounts and apps, or share your pages, ads accounts, and apps with other agencies.

  You need to keep your business secure: Business Manager is currently rolling out new security safeguard tools through the new Security Center to better ensure you maintain control of your assets.

• Question 140:

  Your client is launching a new car nationwide.

  They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.

  What buying option should they use and how should you optimize your campaigns?

  Choose only ONE best answer.

  A. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
  B. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
  C. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
  D. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
  C. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.

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  Whenever a customer is running a nationwide campaign, you want to go with "Reach and Frequency" option.

  This buying option will allow you to control reach, frequency, and budget.

  There are three ways you can optimize your video campaigns within the reach and frequency options:

  Standard

  Sequenced

  Scheduled

  Below is a table with the differences for each:

  In this case, you want to use the "Schedule" option as the client wants to run the campaign on specific dates.