Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 81:

  Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing campaigns to potential and existing customers. What does the marketing campaign need to include in the email sends to meet CAN-SPAM requirements?

  A. Transactional Send Classification
  B. URL link to privacy standards
  C. Physical mailing address
  C. Physical mailing address

• Question 82:

  The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone. What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

  A. Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.
  B. Use Roles and Permissions to set modify and delete permissions for key data extensions.
  C. Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.
  B. Use Roles and Permissions to set modify and delete permissions for key data extensions.

• Question 83:

  The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement. Which feature helps to regulate how long information is kept in a data extension?

  A. Automation Studio
  B. Data Retention
  C. Data Transfer
  B. Data Retention

• Question 84:

  Management at Northern Trail Outfitters would like to start sending personalized emails to its customers. Which tools should an associate use to accomplish this?

  A. Marketing Cloud Intelligence, Mobile Studio
  B. Email Studio, Journey Builder
  C. Advertising Studio, Social Studio
  B. Email Studio, Journey Builder

• Question 85:

  Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added. How should the marketing associate create the data extension?

  A. Export the data, add fields externally, and import it back into the original data extension.
  B. Directly modify the existing data extension and save with a new name.
  C. Copy the data extension from the original campaign and modify the fields.
  C. Copy the data extension from the original campaign and modify the fields.

• Question 86:

  Northern Trail Outfitters wants to send follow-up messages to shoppers that have added items to their shopping cart online but have yet to complete the transaction. In a journey, how should an associate control repeat messages?

  A. No Re-Entry
  B. Re-Entry Anytime
  C. Re-Entry only after exiting
  C. Re-Entry only after exiting

• Question 87:

  Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.

  The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.

  What should the associate change to allow more than one record per subscriber key?

  A. Assign new subscriber keys to each promotion code redemption.
  B. Assign the email address as the primary key.
  C. Assign the promotion code field as a second primary key.
  C. Assign the promotion code field as a second primary key.

• Question 88:

  A marketing associate at Cloud Kicks has created a promotional email and wants to send it to internal marketing, compliance, and sales teams. The teams currently consist of 15 individuals each. How should the associate send a preview of the promotional email to the internal teams?

  A. Send a proof based on a Subscriber Preview.
  B. Send to a test data extension in the test send.
  C. Enter the email addresses under Recipient in the test send.
  A. Send a proof based on a Subscriber Preview.

• Question 89:

  A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.

  How should the associate proceed?

  A. Stop the journey and restart it when codes are active.
  B. Update the Wait Activity in the journey to the correct date.
  C. Pause the journey and restart it when codes are active.
  C. Pause the journey and restart it when codes are active.

• Question 90:

  Northern Trail Outfitters has a product recall and needs to send a dedicated email for each individual product with a serial number in the recall.

  When sending to the targeted audience in a data extension, which configuration option should an associate utilize to ensure that a subscriber who purchased multiple products receives an email for each product?

  A. Ensure deduplication is not selected,
  B. Utilize transactional send classification.
  C. Disable Auto-suppression list.
  A. Ensure deduplication is not selected,