Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 101:

  What is used to identify unique member records?

  A. Foreign Key
  B. Primary Key
  C. Subscriber Key
  C. Subscriber Key

• Question 102:

  Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them. Which marketing practice should the associate apply?

  A. Include personal data for the customer to easily access.
  B. Utilize first-party data to personalize the customer experience.
  C. Promote products that the customer might be interested in.
  B. Utilize first-party data to personalize the customer experience.

• Question 103:

  How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?

  A. By individually assigning access permissions to users
  B. By storing items they want to share in a shared folder
  C. By establishing a dedicated business unit for shared Items
  B. By storing items they want to share in a shared folder

• Question 104:

  The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership. Which feature should the associate use?

  A. Intelligence Reports
  B. Email Studio Send Tracking
  C. Marketing Cloud Engagement Reports
  C. Marketing Cloud Engagement Reports

• Question 105:

  The marketing team at Cloud Kicks notices that several hard bounces have occurred in their last email send. What is causing the email to hard bounce?

  A. The recipient's mailbox is temporarily unavailable.
  B. The subscriber's mailbox is full.
  C. The email address is invalid.
  C. The email address is invalid.

• Question 106:

  Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate. How does the A/B test handle the winning condition?

  A. The system declares a winner of the A/B test and does not send to the remaining subscribers.
  B. The system declares a winner of the A/B test and sends to the remaining subscribers.
  C. The system continues to send to both test conditions.
  B. The system declares a winner of the A/B test and sends to the remaining subscribers.

• Question 107:

  A marketing associate at Northern Trail Outfitters wants to confirm a possible Marketing Cloud Engagement outage before escalating. What should the associate reference?

  A. Salesforce Trust Site
  B. Salesforce Help and Training
  C. Trailblazer Community
  A. Salesforce Trust Site

• Question 108:

  Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter. What should an associate use to accomplish this task?

  A. Email Studio
  B. Automation Studio
  C. Web Studio
  B. Automation Studio

• Question 109:

  AW Computing has been hired to provide email marketing consulting for a business-to- consumer (B2C) commerce company based in the U.S. Which statement is true about CAN-SPAM in relation to state-specific regulations?

  A. CAN-SPAM is only required for transactional sending.
  B. Individual state laws overrule federal CAN-SPAM laws.
  C. State laws can have more restrictive requirements.
  C. State laws can have more restrictive requirements.

• Question 110:

  DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest. How should DR ensure a contact is only receiving emails specific to their area of interest?

  A. Use decision splits to separate the audience based on location.
  B. Create a Journey for each location.
  C. Send the entire journey to available contacts.
  A. Use decision splits to separate the audience based on location.