Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 71:

  What is a benefit of enrolling new contacts into a nurture campaign?

  A. Communicates previous discount opportunities missed
  B. Helps meet the number of outbound emails each month that management wants sent
  C. Introduces potential customers to the brand
  C. Introduces potential customers to the brand

• Question 72:

  What should a marketing associate use to identify a unique contact across various channels?

  A. Contact Key
  B. Email Address
  C. Mobile Number
  A. Contact Key

• Question 73:

  A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible.

  What is the reason the associate cannot see the data extension?

  A. The data extension has the Is Testable flag unchecked.
  B. The data extension is empty and cannot be used for testing.
  C. The associate has insufficient user permissions to perform a test send.
  A. The data extension has the Is Testable flag unchecked.

• Question 74:

  Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members with their points balance and spending activity. CK wants to avoid customers unsubscribing from these messages so they remain aware of their benefits. CK is also concerned about staying compliant.

  Which send configuration setting should be leveraged?

  A. Transactional Send Classification
  B. General Send Classification
  C. Commercial Send Classification
  A. Transactional Send Classification

• Question 75:

  The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending. Which feature should an associate utilize?

  A. Personalization Strings
  B. Decision Splits
  C. Filter Activity
  A. Personalization Strings

• Question 76:

  Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating. Which marketing metric should the associate present to the head of sales?

  A. Clicks
  B. Conversions
  C. Impressions
  B. Conversions

• Question 77:

  A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers. Which type of content should the associate use?

  A. Landing Page
  B. Mobile Push Page
  C. Interactive Code Resource
  A. Landing Page

• Question 78:

  Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed. What should an associate use at time of send?

  A. A Send Classification with honor list-level opt outs checked
  B. Commercial Send Classification
  C. Transactional Send Classification
  C. Transactional Send Classification

• Question 79:

  A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow. Which CAN-SPAM classification should the associate use?

  A. Commercial
  B. Transactional
  C. Account Default
  A. Commercial

• Question 80:

  Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement. Which configuration option should the associate select to ensure this is a transactional send?

  A. Send Classification
  B. Sender Profile
  C. Delivery Profile
  A. Send Classification