Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 111:

  Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups. Which method helps to minimize bad data?

  A. Double opt-in confirmation
  B. Mobile SMS keyword opt-in confirmation
  C. Smart capture opt-in confirmation
  A. Double opt-in confirmation

• Question 112:

  An associate is working on an email containing personalized content. It needs to be proofed by a reviewer prior to sending it to the audience. Using a test data extension, which option should the associate use to meet this requirement?

  A. Generate a Preview and send it to the reviewer.
  B. Perform a Subscriber Preview and test send.
  C. Execute a Send flow using the test data extension.
  B. Perform a Subscriber Preview and test send.

• Question 113:

  A Cloud Kicks associate is tasked with evenly distributing a large number of subscribers from a single data extension into five new equally distributed data extensions. Which method should the associate use to accomplish this?

  A. Manually create five new data extensions and use Automation Studio to evenly distribute subscribers.
  B. Use five data filters to create five data extensions with an equal distribution of subscribers.
  C. Use the Random Data Extension to create five new data extensions with an equal distribution of subscribers.
  C. Use the Random Data Extension to create five new data extensions with an equal distribution of subscribers.

• Question 114:

  A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.

  Which email send status explains why the most recent email failed to send?

  A. Wrong email
  B. Bounce
  C. Held
  C. Held

• Question 115:

  Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the customer service inbox so that support staff can respond to customer inquiries. Which feature is configured in an account to meet these requirements?

  A. Delivery Profiles
  B. Reply Mail Management
  C. From Address Management
  B. Reply Mail Management

• Question 116:

  A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder. Which method should the associate use to send the email?

  A. Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
  B. Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
  C. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.
  C. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

• Question 117:

  DreamHouse Realty just finished an open house and has acquired prospective contact information via a physical signup sheet. What is the best practice when this contact data is collected and entered?

  A. Add collected contacts to an onboarding journey.
  B. Add collected contacts to a double opt-ln campaign.
  C. Add collected contacts to customer database.
  B. Add collected contacts to a double opt-ln campaign.

• Question 118:

  Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process. What should an associate use when importing data into a Marketing Cloud Engagement data extension?

  A. Add and update
  B. Overwrite
  C. Add only
  A. Add and update

• Question 119:

  Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns. Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?

  A. Behavioral Triggers
  B. UTM Parameters
  C. Link Alias
  B. UTM Parameters

• Question 120:

  The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten. Which data privacy policy does this fall under?

  A. CAN-SPAM
  B. GDPR
  C. HIPPA
  B. GDPR