Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 1:

  Management at Cloud Kicks (CK) requests a campaign to grow its audience base. CK needs to ensure the captured emails are sent to the intended and confirmed recipients worldwide. What should the associate use to satisfy the request?

  A. Service calls opt-in
  B. Single opt-in
  C. Double opt-in
  C. Double opt-in

• Question 2:

  Northern Trail Outfitters (NTO) wants to ensure that stale commerce data is cleared from Marketing Cloud Engagement. NTO requires that the abandoned cart data only be held for 7 days. Which feature should the marketing associate use to meet this requirement?

  A. Send Relationship
  B. Contact Delete
  C. Data Retention Policy
  C. Data Retention Policy

• Question 3:

  A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers. Which type of content should the associate use?

  A. Landing Page
  B. Mobile Push Page
  C. Interactive Code Resource
  A. Landing Page

• Question 4:

  A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder. Which method should the associate use to send the email?

  A. Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
  B. Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
  C. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.
  C. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

• Question 5:

  Northern Trail Outfitters wants to add new customer data to a data extension. What needs to be present on the data extension to add new rows while keeping the existing data during import?

  A. Primary Key
  B. Foreign Key
  C. Subscriber Key
  A. Primary Key

• Question 6:

  Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members with their points balance and spending activity. CK wants to avoid customers unsubscribing from these messages so they remain aware of their benefits. CK is also concerned about staying compliant.

  Which send configuration setting should be leveraged?

  A. Transactional Send Classification
  B. General Send Classification
  C. Commercial Send Classification
  A. Transactional Send Classification

• Question 7:

  Northern Trail Outfitters wants to send follow-up messages to shoppers that have added items to their shopping cart online but have yet to complete the transaction. In a journey, how should an associate control repeat messages?

  A. No Re-Entry
  B. Re-Entry Anytime
  C. Re-Entry only after exiting
  C. Re-Entry only after exiting

• Question 8:

  A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:

  1. There are two separate content versions available.

  2. The two content versions will need to be evaluated on performance.

  3. The two content versions will need to be contained into one content block. Which content block should the associate use?

  A. A/B Test Content
  B. HTML Content
  C. Dynamic Content
  A. A/B Test Content

• Question 9:

  The marketing team at Cloud Kicks is reusing an email with updated copy.

  How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?

  A. URLs can be viewed directly in the email.
  B. URLs must be clicked to verify.
  C. URLs will be loaded into a report for the email.
  A. URLs can be viewed directly in the email.

• Question 10:

  The marketing team at Cloud Kicks wants to ensure its landing page's branding is consistent with its site, including options to update profile information and unsubscribe from specific lists. Which asset should the associate create for this experience?

  A. Account-Level Footers
  B. Custom Preference Center
  C. Dynamic Content
  B. Custom Preference Center