Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 11:

  A marketing associate at Cloud Kicks wants to show different rule-based variations of content in an email based on a subscriber's interest. Which content block should the associate use to create this content?

  A. A/B Test Content Block
  B. Reference Content Block
  C. Dynamic Content Block
  C. Dynamic Content Block

• Question 12:

  The marketing manager at Cloud Kicks would like a report on the return on investment (ROI) across a series of marketing campaigns.

  The ROI is being calculated using metrics stored on custom data extensions.

  Which functionality should be used?

  A. Tracking Reports
  B. Intelligence Reports
  C. Journey Analytics Dashboard
  B. Intelligence Reports

• Question 13:

  A marketing associate at Northern Trail Outfitters needs to ensure that its emails to its U.S.-based customers are CAN-SPAM compliant. Which CAN-SPAM requirement should the associate check for compliance?

  A. Ensure the domain and subdomain of any email addresses match company's web domain.
  B. Include the organization's physical mailing address in the email.
  C. Only email people who have double opted-in to receive communications.
  B. Include the organization's physical mailing address in the email.

• Question 14:

  Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?

  A. Email Address
  B. Contact Key
  C. Mobile Number
  B. Contact Key

• Question 15:

  The marketing team at Northern Trail Outfitters recently consolidated its old subscriber data from legacy systems. Shortly after, the marketing associate began receiving complaints. Which approach should the marketing associate take to reduce complaints?

  A. Include the latest promotions in future emails to increase open rates.
  B. Test content without personalization to understand its impact.
  C. Send an opt-in email to the consolidated list to reconfirm their consent.
  C. Send an opt-in email to the consolidated list to reconfirm their consent.

• Question 16:

  A marketing associate at Cloud Kicks wants to acquire new email subscribers for the company's new line of next generation footwear. What should the associate utilize?

  A. Target current employees
  B. Purchase a list
  C. Utilize web signups
  C. Utilize web signups

• Question 17:

  Northern Trail Outfitters has many email sends and wants to create a data extension to gather this information. Which template type will generate the email send in the data extension?

  A. Reports
  B. Data View
  C. Send Logging
  C. Send Logging

• Question 18:

  A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email. After checking the Subscriber Status, which All Subscriber List field should the associate check next?

  A. Date Unsubscribed
  B. Unsubscribe Reason
  C. Subscriber Key
  C. Subscriber Key

• Question 19:

  Northern Trail Outfitters (NTO) wants to ensure that stale commerce data is cleared from Marketing Cloud Engagement. NTO requires that the abandoned cart data only be held for 7 days. Which feature should the marketing associate use to meet this requirement?

  A. Send Relationship
  B. Contact Delete
  C. Data Retention Policy
  C. Data Retention Policy

• Question 20:

  Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants. Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?

  A. Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
  B. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe
  C. State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
  B. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe