Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 91:

  A marketing associate needs to import a CSV file into a data extension. Which delimiter should the associate select to correctly import this file type?

  A. Tab
  B. Pipe
  C. Comma
  C. Comma

• Question 92:

  Northern Trail Outfitters wants to add new customer data to a data extension. What needs to be present on the data extension to add new rows while keeping the existing data during import?

  A. Primary Key
  B. Foreign Key
  C. Subscriber Key
  A. Primary Key

• Question 93:

  A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard bounces increased after the most recent send. Recently, NTO:

  1. Updated its Commercial Send Classification

  2. Incorporated a list of additional contacts gathered from an industry event into a sendable data extension

  3. Tested new subject lines in its email campaigns What is causing the high bounce rate?

  A. The newly added contacts had NOT given consent for email marketing.
  B. Some newly added contacts' email addresses were invalid.
  C. The updated subject lines triggered spam alerts and the emails were flagged as junk.
  B. Some newly added contacts' email addresses were invalid.

• Question 94:

  The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data. Which option should the associate use to configure Preview and Test?

  A. Based on entire list
  B. Based on subscriber record
  C. Based on test data extension
  C. Based on test data extension

• Question 95:

  The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.

  Which feature should the associate use to execute these testing parameters?

  A. Random Data Extensions
  B. Journey Builder A/B Testing
  C. A/B Testing In Email Studio
  C. A/B Testing In Email Studio

• Question 96:

  Management at Cloud Kicks (CK) requests a campaign to grow its audience base. CK needs to ensure the captured emails are sent to the intended and confirmed recipients worldwide. What should the associate use to satisfy the request?

  A. Service calls opt-in
  B. Single opt-in
  C. Double opt-in
  C. Double opt-in

• Question 97:

  Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience. How should the marketing associate accomplish this?

  A. Use the customer base data extension as the target and the gold tier data extension as excluded.
  B. Create a random data extension and suppress gold tier members from the customer base data extension.
  C. Use a data extension that includes only tiered members that opened the previous email.
  A. Use the customer base data extension as the target and the gold tier data extension as excluded.

• Question 98:

  A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months. Where should an associate view the status of the subscriber?

  A. Synchronized Data Extensions in Contact Builder
  B. All Subscribers in Email Studio
  C. All Contacts in Contact Builder
  B. All Subscribers in Email Studio

• Question 99:

  Under GDPR, which rights does the consumer have to the data collected by the business?

  A. Rights to not be forgotten or processed
  B. Rights to data access and portability
  C. Rights to request and modify data as they see fit
  B. Rights to data access and portability

• Question 100:

  The marketing team at Northern Trail Outfitters is exploring how they can make their promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic Content Blocks. How should an associate test if these emails are rendering properly before sending them out?

  A. Einstein Content Testing
  B. Subscriber Preview
  C. Journey Builder System Optimization
  B. Subscriber Preview