Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 61:

  What unifies a customer across multiple channels?

  A. Primary Key
  B. Subscriber Key
  C. Contact Key
  C. Contact Key

• Question 62:

  A marketing associate at Cloud Kicks wants to follow specific Marketing Cloud Engagement topics and connect with other users. Which site should the associate use?

  A. Salesforce+
  B. Trust site
  C. Trailblazer Community
  C. Trailblazer Community

• Question 63:

  A marketing associate wants to test which subject line results in the most email opens for the first email sent in an abandoned cart journey. Which Journey Builder feature supports this subject line test?

  A. Path Optimizer
  B. A/B Test
  C. Decision Split
  B. A/B Test

• Question 64:

  Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, when subscribers sign up to be notified about specific products, they are added to the same data extension.

  Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?

  A. Create a filtered data extension to remove duplicate products.
  B. Ensure the box is checked for de-duplicate by email address.
  C. Run an automation that removes duplicate subscribers at send time.
  B. Ensure the box is checked for de-duplicate by email address.

• Question 65:

  Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails. Which of the following is considered best practice regarding unsolicited emails?

  A. Make sure that subject lines are ambiguous and general.
  B. Ensure transactional message subject lines are promotional.
  C. Capture explicit consent from users.
  C. Capture explicit consent from users.

• Question 66:

  A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey. Which components will the associate be able to see?

  A. Goals, Population, and Alerts
  B. Click Rate, Bounce Rate, and Alerts
  C. Unsubscribes, Delivery Rate, and Goals
  A. Goals, Population, and Alerts

• Question 67:

  The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal.

  What is causing the deliverability issue?

  A. Customers had previously unsubscribed from All Subscribers.
  B. Email addresses have been flagged by List Detective.
  C. Email addresses no longer exist with the service provider.
  C. Email addresses no longer exist with the service provider.

• Question 68:

  GDPR is a comprehensive privacy law that limits the use of subscriber data in which region?

  A. USA
  B. Eu
  C. Canada
  B. Eu

• Question 69:

  The marketing team at Northern Trail Outfitters wants to send birthday discount coupons to its recipients and to accommodate family members who want to opt in together with a single email address. Which attribute should an associate use to uniquely identify each family member?

  A. Full Name
  B. Subscriber Key
  C. Primary Key
  B. Subscriber Key

• Question 70:

  Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line. What should an associate recommend?

  A. Enable content tags.
  B. Create custom folder permissions.
  C. Organize folders alphabetically.
  A. Enable content tags.