Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 51:

  Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.

  Which setting in the email send flow controls this?

  A. Sender Profile
  B. From Address Management
  C. Delivery Profile
  A. Sender Profile

• Question 52:

  Which consideration should an associate keep in mind regarding the Marketing Cloud Engagement All Contacts and All Subscribers lists?

  A. All Contacts are included on All Subscribers once messaged via email.
  B. All Contacts and All Subscribers are included on one list and cannot be separated.
  C. All Contacts and All Subscribers are two separate lists with no overlap.
  A. All Contacts are included on All Subscribers once messaged via email.

• Question 53:

  The marketing team at Cloud Kicks is reusing an email with updated copy.

  How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?

  A. URLs can be viewed directly in the email.
  B. URLs must be clicked to verify.
  C. URLs will be loaded into a report for the email.
  A. URLs can be viewed directly in the email.

• Question 54:

  A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information. How should the associate accomplish this?

  A. Have customer log in to their account and update profile.
  B. Provide a postal mailing address as a minimum.
  C. Set up a footer in the email with an unsubscribe link.
  C. Set up a footer in the email with an unsubscribe link.

• Question 55:

  A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values. Which data type is most appropriate for this data?

  A. Number
  B. Boolean
  C. Text
  B. Boolean

• Question 56:

  The marketing team at Northern Trail Outfitters wants insight into why its subscribers are unable to receive emails as intended. Which metric should the associate review to get more information?

  A. Click Rate
  B. Open Rate
  C. Bounce Rate
  C. Bounce Rate

• Question 57:

  DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form. Which fields should DR require prior to the form being submitted?

  A. Contact's Name, Email Address, Phone Number, and Preferences
  B. Contact's Name, Email Address, and Communication Opt-In
  C. Contact's Name, Email Address, and Mailing Address
  B. Contact's Name, Email Address, and Communication Opt-In

• Question 58:

  Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.

  Which Journey Builder activity should NTO use to help create a segment of those subscribers?

  A. Decision Split
  B. Random Split
  C. Engagement Split
  C. Engagement Split

• Question 59:

  Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts. Which potential option violates CAN-SPAM specifications on subject lines?

  A. You don't want to miss our newest product
  B. IMPORTANT: Please reply ASAP for the best deal!
  C. You may have just won a $500 gift card!
  C. You may have just won a $500 gift card!

• Question 60:

  Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email. Which status describes the issue?

  A. Unsubscribed
  B. Bounce
  C. Held
  B. Bounce