Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 41:

  Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members. When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?

  A. Send Relationship
  B. Data Type
  C. Data Retention
  A. Send Relationship

• Question 42:

  A marketing associate has a list of contacts that needs to be imported into a data extension from a text file. Which type of data extension should the associate use to complete this task?

  A. Standard data extension
  B. Random data extension
  C. Filtered data extension
  A. Standard data extension

• Question 43:

  Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used. Which functionality should a marketing associate utilize?

  A. Delivery Profile
  B. Sender Profile
  C. Security Settings
  A. Delivery Profile

• Question 44:

  A marketing associate at Cloud Kicks is creating a data extension for sending order confirmation emails to clients from a journey. The data extension has three ID fields: Order ID, Product ID, and Subscriber ID. Which ID should the associate use in the Send Relationship section of the data extension?

  A. Order ID
  B. Subscriber ID
  C. Product ID
  B. Subscriber ID

• Question 45:

  Cloud Kicks recently sent a flash sale email to a data extension containing 1,300 subscribers. The email tracking report shows the email was only sent to 950 subscribers. What caused the discrepancy?

  A. An exclusion list was applied at send time.
  B. The personalization string in the email was written incorrectly.
  C. The data extension was not marked as sendable.
  A. An exclusion list was applied at send time.

• Question 46:

  The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance. Which email metric should the associate use to convey the email's visual effectiveness?

  A. Open Rate
  B. Bounce Rate
  C. Click-to-Open Rate
  C. Click-to-Open Rate

• Question 47:

  According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

  A. Retain client information after the client requests termination of the relationship.
  B. Contact the client in order to keep their personal data up to date.
  C. Sell the information to other companies for marketing purposes.
  B. Contact the client in order to keep their personal data up to date.

• Question 48:

  A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL). Which data extension should the associate use?

  A. Filtered Data Extension
  B. Random Data Extension
  C. Standard Data Extension
  A. Filtered Data Extension

• Question 49:

  The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy. Which feature should the associate use?

  A. Journey History
  B. Journey Dashboard
  C. Journey Health
  B. Journey Dashboard

• Question 50:

  In Email Studio, what is used to uniquely identify individuals with a value defined by the admin?

  A. Subscriber Key
  B. Primary Key
  C. Contact ID
  A. Subscriber Key