Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-MARKETING-ASSOCIATE Online Questions & Answers

• Question 31:

  Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

  A. Providing a mechanism that does NOT require a subscriber to log in to unsubscribe
  B. Requiring the subscriber to complete a survey before allowing them to unsubscribe
  C. Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe
  A. Providing a mechanism that does NOT require a subscriber to log in to unsubscribe

• Question 32:

  Which key allows marketers to manage customers subscribed to multiple channels as one unique profile?

  A. Primary Key
  B. Contact Key
  C. API Key
  B. Contact Key

• Question 33:

  Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly.

  Why does this behavior put NTO's email sending reputation at risk?

  A. Implementing an address book strategy impacts deliverability on email campaigns.
  B. Unsolicited and unwanted email typically results in lower engagement and increased complaints.
  C. Spam filters used by email service providers are aware of subscriber's opt-in topic areas.
  B. Unsolicited and unwanted email typically results in lower engagement and increased complaints.

• Question 34:

  An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when defining the entry source, the specific data extension was not found. How should the associate troubleshoot this issue?

  A. Ensure the data extension is sendable.
  B. Ensure the data extension is testable.
  C. Ensure a data retention setting is enabled.
  A. Ensure the data extension is sendable.

• Question 35:

  A marketing associate wants to ensure that valid and clean data is being captured in a data extension. What should help promote good data quality?

  A. Proper data types on each field
  B. Data Retention Policies
  C. Default values on each field
  A. Proper data types on each field

• Question 36:

  Northern Trail Outfitters is implementing an email send log for tracking and compliance. A marketing consultant has already set up the process to export the data. Which data extension setting should be used to complete the requirement?

  A. Data Retention
  B. Data Relationships
  C. Primary Key
  A. Data Retention

• Question 37:

  A marketing associate at Cloud Kicks has been asked to manually import some data into Marketing Cloud Engagement. They receive a tab-delimited file named "products.txt" that is small enough to be imported from their desktop and contains column headings.

  Which step should the associate take before importing the file into Marketing Cloud Engagement?

  A. Rename the file to "products.xml".
  B. Use Automation Studio to create a File Transfer activity.
  C. Create the target data extension in Marketing Cloud.
  C. Create the target data extension in Marketing Cloud.

• Question 38:

  Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event. What is the best practice to collect consent?

  A. Obtain handwritten submissions at the booth.
  B. Provide a digital form or QR code at the booth.
  C. Email everyone from the attendance list.
  B. Provide a digital form or QR code at the booth.

• Question 39:

  The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality. Which resource should the assoclate use?

  A. Trailhead
  B. Salesforce Developer Center
  C. Salesforce Help and Training
  A. Trailhead

• Question 40:

  As a best practice, which value should an associate use when creating a subscriber key?

  A. Email Address
  B. Customer ID
  C. Phone Number
  B. Customer ID