Exam Details

  • Exam Code
    :PEGACPMC74V1
  • Exam Name
    :Certified Pega Marketing Consultant (CPMC) 74V1
  • Certification
    :Pegasystems Other Certification
  • Vendor
    :Pegasystems
  • Total Questions
    :63 Q&As
  • Last Updated
    :

Pegasystems Pegasystems Other Certification PEGACPMC74V1 Questions & Answers

  • Question 1:

    To test the strategy changes, we make use of a ________________.

    A. data report

    B. test strategy

    C. data transform

    D. test user

  • Question 2:

    To add an additional property to an Event Payload, you must ___________________.

    A. declare a new event sub type

    B. create a new property in the event strategy

    C. add a new strategy property

    D. create a new property in the PegaMKT-Data-Event class

  • Question 3:

    A Real-time Event can be associated with a ____________________.

    A. strategy rule

    B. segment rule

    C. customer

    D. geo-fence rule

  • Question 4:

    On the File landing page, the status of output file template shows "In Progress". What action is required to see the data?

    A. Downloading

    B. Finalizing and downloading

    C. Waiting until the status changes to "Completed"

    D. Checking in the file output template

  • Question 5:

    In a campaign that uses a channel constraint, which strategy parameter must be set?

    A. pyConstraint

    B. pyTreatment

    C. pyOutbound

    D. pyChannel

  • Question 6:

    When does the campaign validation occur?

    A. When a seed test is invoked

    B. When it is updated

    C. Evert time it is saved

    D. When the campaign moves to the "Test" state

  • Question 7:

    In the context of real-time containers, when Pega Marketing receives a click through _______________.

    A. both the impression and a click through are recorded

    B. a click through is only recorded if it is enabled

    C. the offer flow is always initiated

    D. a click through is always recorded

  • Question 8:

    In order to measure success of a web campaign, you capture ___________________.

    A. total page visits

    B. total impressions

    C. total number of products

    D. total number of visitors

  • Question 9:

    What is the relationship between items in a proposition hierarchy?

    A. Issues have multiple propositions, and propositions can be in the multiple groups.

    B. Issues have multiple groups, and groups have multiple propositions.

    C. Groups contains multiple issues, and issues have multiple propositions.

    D. Propositions must belong to a group or be top level.

  • Question 10:

    In web marketing, the click through metric indicates the number of customers who have _____________.

    A. deferred responding to the offer

    B. clicked the offer

    C. reacted positively to the offer

    D. viewed the offer

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