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PEGACPMC74V1 Online Practice Questions

Certified Pega Marketing Consultant (CPMC) 74V1

63 questions available · Page 1 of 7

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Question 1 Single choice

In an offer flow, which is a valid value for the Response field in the Update Status shape?

  1. A

    Neutral

  2. B

    Resolved-Rejected

  3. C

    Rejected

  4. D

    Negative

Show answer and explanation

Correct answer: C

Explanation

References:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf

Question 2 Single choice

To add an additional property to an Event Payload, you must ___________________.

  1. A

    declare a new event sub type

  2. B

    create a new property in the event strategy

  3. C

    add a new strategy property

  4. D

    create a new property in the PegaMKT-Data-Event class

Show answer and explanation

Correct answer: A

Question 3 Single choice

When does the campaign validation occur?

  1. A

    When a seed test is invoked

  2. B

    When it is updated

  3. C

    Evert time it is saved

  4. D

    When the campaign moves to the "Test" state

Show answer and explanation

Correct answer: B

Question 4 Single choice

Which value is output by an Adaptive Model?

  1. A

    Performance

  2. B

    Score

  3. C

    Behavior

  4. D

    Lift

Show answer and explanation

Correct answer: A

Question 5 Single choice

In the context of real-time containers, how do you control what happens when a customer clicks on the offer?

  1. A

    By configuring the click through connector in an offer flow

  2. B

    By defining a real-time event

  3. C

    By specifying the click through URL

  4. D

    By specifying the call to action

Show answer and explanation

Correct answer: A

Question 6 Single choice

Which predefined criteria helps to identify customers who have responded to an offer in the past year?

  1. A

    Offer Responses in Last Year

  2. B

    Offers Received per Channel per Time Period

  3. C

    Offers Received per Channel in Last Year

  4. D

    Offer Responses per Time Period

Show answer and explanation

Correct answer: D

Explanation

References:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
(126)

Question 7 Single choice

To test the strategy changes, we make use of a ________________.

  1. A

    data report

  2. B

    test strategy

  3. C

    data transform

  4. D

    test user

Show answer and explanation

Correct answer: C

Question 8 Single choice

What run-time information does an adaptive model need to make a prediction?

  1. A

    Proportion profile

  2. B

    Historical interactions

  3. C

    Customer profile

  4. D

    Behavior of similar customers

Show answer and explanation

Correct answer: A

Question 9 Single choice

When using an adaptive model in a marketing campaign, you must set the channel and ______________.

  1. A

    customer intent

  2. B

    direction

  3. C

    real-time event

  4. D

    channel context

Show answer and explanation

Correct answer: B

Question 10 Single choice

To implement contact policy regulations, the Direction property must be set to __________________.

  1. A

    Offer Treatment

  2. B

    Call Centre

  3. C

    Outbound

  4. D

    Inbound

Show answer and explanation

Correct answer: D