PEGACPMC74V1 Exam Details

  • Exam Code
    :PEGACPMC74V1
  • Exam Name
    :Certified Pega Marketing Consultant (CPMC) 74V1
  • Certification
    :Pegasystems Certifications
  • Vendor
    :Pegasystems
  • Total Questions
    :63 Q&As
  • Last Updated
    :Jul 08, 2026

Pegasystems PEGACPMC74V1 Online Questions & Answers

  • Question 11:

    When a customer is offered a proportion that was already accepted, this is because_____________.

    A. the strategy uses interaction history to exclude previously accepted offers
    B. the propositions are filtered based on eligibility
    C. there is no filter for previously accepted offers in the strategy
    D. the customer intent was captured incorrectly

  • Question 12:

    What is the relationship between items in a proposition hierarchy?

    A. Issues have multiple propositions, and propositions can be in the multiple groups.
    B. Issues have multiple groups, and groups have multiple propositions.
    C. Groups contains multiple issues, and issues have multiple propositions.
    D. Propositions must belong to a group or be top level.

  • Question 13:

    In Pega Marketing, if a real-time container is active between 1:00 p.m. and 2:00 p.m. and the request is raised at 3:00 p.m., then ______________.

    A. the request is captured in the interaction history
    B. an offer expired message is displayed
    C. the request is stored for later processing
    D. the request is ignored

  • Question 14:

    If a campaign targets 50,000 customers with three offers, what is the maximum number of offer flow instances executed?

    A. 50,000
    B. 1
    C. 3
    D. 150,000

  • Question 15:

    When creating a new segment, an Analysis Project is ______________________.

    A. not applicable for the top-level segments
    B. an optional configuration step
    C. a mandatory configuration step
    D. selected by the system automatically

  • Question 16:

    In the context of real-time containers, when Pega Marketing receives a click through _______________.

    A. both the impression and a click through are recorded
    B. a click through is only recorded if it is enabled
    C. the offer flow is always initiated
    D. a click through is always recorded

  • Question 17:

    What is the key difference between a predictive model and a human expert?

    A. Predictive models always outperform human experts.
    B. Humans are better at dealing with structured data and identifying patterns.
    C. Predictive models make successful predictions irrespective of the amount of data available.
    D. Predictive models are more capable of detecting patterns in historical data.

  • Question 18:

    When executing a decision strategy, the blue dotted line in a decision strategy means ________________.

    A. data is referenced by the component the arrow originates from
    B. data is copied to the component the arrow originates from
    C. data is copied to the component the arrow points to
    D. data is referenced by the component the arrow points to

  • Question 19:

    Which value is output by an Adaptive Model?

    A. Performance
    B. Score
    C. Behavior
    D. Lift

  • Question 20:

    Which of these belongs to the same group as the prioritization component?

    A. Filter
    B. Proportion
    C. Data import
    D. Data join

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