Exam Details

  • Exam Code
    :PEGACPMC74V1
  • Exam Name
    :Certified Pega Marketing Consultant (CPMC) 74V1
  • Certification
    :Pegasystems Other Certification
  • Vendor
    :Pegasystems
  • Total Questions
    :63 Q&As
  • Last Updated
    :May 14, 2024

Pegasystems Pegasystems Other Certification PEGACPMC74V1 Questions & Answers

  • Question 31:

    Which of these belongs to the same group as the prioritization component?

    A. Filter

    B. Proportion

    C. Data import

    D. Data join

  • Question 32:

    In a strategy, the proportions are imported using ________________________.

    A. Data Import component

    B. Offer Data component

    C. Import Data component

    D. Proportion Data component

  • Question 33:

    How do we refer to a segment that is used to test the impact of a specific offer?

    A. Target Segment

    B. Control Group

    C. Test Group

    D. Validation Set

  • Question 34:

    In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?

    A. Prioritization component

    B. Filter component

    C. Group By component

    D. Switch component

  • Question 35:

    To implement contact policy regulations, the Direction property must be set to __________________.

    A. Offer Treatment

    B. Call Centre

    C. Outbound

    D. Inbound

  • Question 36:

    In Pega Customer Decision HubTM, the characteristics of a proposition are defined using ______________.

    A. Database columns

    B. Properties

    C. Logos

    D. Banners

  • Question 37:

    The Filter component is used to filter ________________________.

    A. propositions

    B. attributes

    C. adaptive models

    D. customers

  • Question 38:

    Which decision component belongs to the Arbitration category?

    A. Prioritization

    B. Decision Table

    C. Adaptive Model

    D. Scorecard

  • Question 39:

    When using an adaptive model in a marketing campaign, you must set the channel and ______________.

    A. customer intent

    B. direction

    C. real-time event

    D. channel context

  • Question 40:

    An Adaptive Model instance is created when you _________________.

    A. restart the Adaptive Decision Manager service

    B. execute a strategy containing the Adaptive Model component

    C. save the Adaptive Model rule

    D. open the Adaptive Model Management landing page

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