Pegasystems PEGACPMC74V1 Online Practice Questions and Exam Preparation

Pegasystems PEGACPMC74V1 Online Questions & Answers

• Question 31:

  Which predefined criteria helps to identify customers who have responded to an offer in the past year?

  A. Offer Responses in Last Year
  B. Offers Received per Channel per Time Period
  C. Offers Received per Channel in Last Year
  D. Offer Responses per Time Period
  D. Offer Responses per Time Period

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  Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (126)

• Question 32:

  When using an adaptive model in a marketing campaign, you must set the channel and ______________.

  A. customer intent
  B. direction
  C. real-time event
  D. channel context
  B. direction

• Question 33:

  In a real-time container, when Impression capture is set to Captured by channel, then _______________.

  A. the channel records the impression in its own system
  B. Pega Marketing asks the channel to record an impression
  C. Pega Marketing records an impression anyway
  D. the channel can explicitly request to record an impression
  D. the channel can explicitly request to record an impression

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  Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (347)

• Question 34:

  In a decision strategy, the "Test run" panel allows you to inspect_______________.

  A. the output of any decision component
  B. only the output of the Results decision component
  C. the first output of any component
  D. the output of any decision component except Sub-strategies
  C. the first output of any component

• Question 35:

  When does the campaign validation occur?

  A. When a seed test is invoked
  B. When it is updated
  C. Evert time it is saved
  D. When the campaign moves to the "Test" state
  B. When it is updated

• Question 36:

  In an offer flow, which is a valid value for the Response field in the Update Status shape?

  A. Neutral
  B. Resolved-Rejected
  C. Rejected
  D. Negative
  C. Rejected

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  Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf

• Question 37:

  Which statement about campaign tests is true?

  A. Results of a new test replace the old one.
  B. Tests must be executed before submitting a campaign for execution.
  C. Test results can be deleted.
  D. Tests generate user-defined reports only.
  C. Test results can be deleted.

• Question 38:

  In Decision Management, individual customer behavior is captured by________________.

  A. predictive models
  B. interaction history
  C. Visual Business Director
  D. decision strategies
  A. predictive models

• Question 39:

  Which metric is used in the Proportion Distribution report?

  A. Volume
  B. Target budget
  C. Total revenue
  D. Accept rate
  A. Volume

• Question 40:

  When using an adaptive model in a marketing campaign, the Treatment type used in the Offer Flow must match the value of the property ________________.

  A. pyDirection
  B. TreatmentType
  C. pyChannel
  D. pyTreatment
  C. pyChannel