Pegasystems Pegasystems Other Certification PEGACPMC74V1 Questions & Answers

• Question 51:

  To reuse existing HTML content in an email treatment, you would ___________________.

  A. convert the content to normal text first

  B. copy and paste the HTML content

  C. use the HTML-only treatment

  D. use the HTML import function

  Correct Answer: D

• Question 52:

  There are two segments: Segment A and Segment B.

  Which configuration is needed to make sure that Segment B is automatically refreshed when Segment A is

  refreshed?

  

  A. B. C. D.

  Correct Answer: A

  Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (154)

• Question 53:

  In an offer flow, which is a valid value for the Response field in the Update Status shape?

  A. Neutral

  B. Resolved-Rejected

  C. Rejected

  D. Negative

  Correct Answer: C

  Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf

• Question 54:

  In an outbound campaign, how many offers can you send out to a customer?

  A. Only one

  B. As many as available in the corresponding issue and group

  C. As many as allowed by the volume constraints

  D. As many as selected by the marketing strategy

  Correct Answer: D

• Question 55:

  The Business Issue-Group hierarchy is used to organize _________________.

  A. decision components

  B. predictive models

  C. customer interactions

  D. propositions

  Correct Answer: D

  Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creatingbusiness-group-tsk.htm

• Question 56:

  In the Next-Best-Action designer, the Pega Customer Decision HubTM evaluates the business goal level decisions _______________.

  A. in numerical order

  B. in alphabetical order

  C. from top to bottom

  D. in a random order

  Correct Answer: D

• Question 57:

  What is the simplest way to write a record to a database table each time an offer is sent to a customer?

  A. Use an Update Status shape, specifying the field from the offer to store.

  B. Use a send shape on the offer flow, and select the "Write To DB" check box.

  C. Use a Capture Response shape on the offer flow, specifying the offer.

  D. Use the Update File shape, specifying the template used.

  Correct Answer: C

• Question 58:

  Next-Best-Action is a customer-centric marketing paradigm that balances ______________.

  A. the customer's needs with the business objectives

  B. growth, retention, service, and risk mitigation

  C. business revenue with margin

  D. relevancy, context, timeliness, and consistency

  Correct Answer: B

• Question 59:

  If a campaign targets 50,000 customers with three offers, what is the maximum number of offer flow instances executed?

  A. 50,000

  B. 1

  C. 3

  D. 150,000

  Correct Answer: A

• Question 60:

  When a customer is offered a proportion that was already accepted, this is because_____________.

  A. the strategy uses interaction history to exclude previously accepted offers

  B. the propositions are filtered based on eligibility

  C. there is no filter for previously accepted offers in the strategy

  D. the customer intent was captured incorrectly

  Correct Answer: C