PEGACPMC74V1 Exam Details

  • Exam Code
    :PEGACPMC74V1
  • Exam Name
    :Certified Pega Marketing Consultant (CPMC) 74V1
  • Certification
    :Pegasystems Certifications
  • Vendor
    :Pegasystems
  • Total Questions
    :63 Q&As
  • Last Updated
    :Jul 08, 2026

Pegasystems PEGACPMC74V1 Online Questions & Answers

  • Question 51:

    A Real-time Event can be associated with a ____________________.

    A. strategy rule
    B. segment rule
    C. customer
    D. geo-fence rule

  • Question 52:

    Which flow shape launches an external process?

    A. External shape
    B. End shape
    C. Hand Off shape
    D. Process shape

  • Question 53:

    After a distribution test is completed, _________________.

    A. only the campaign summary report is generated
    B. the volume constraints are updated
    C. you can examine the emails sent to targeted customers
    D. you can examine the proportion distribution report

  • Question 54:

    In a real time container, if the Click through behavior is set to Capture click through only, then the ____________.

    A. click through URL is not returned
    B. offer flow is not initiated
    C. channel only records the click through
    D. click through is not recorded in the interaction history

  • Question 55:

    In an outbound campaign, how many offers can you send out to a customer?

    A. Only one
    B. As many as available in the corresponding issue and group
    C. As many as allowed by the volume constraints
    D. As many as selected by the marketing strategy

  • Question 56:

    What is a proposition in Pega Customer Decision HubTM?

    A. Treatment
    B. Offers for sales, cross sell, and retention
    C. Customer facing action
    D. Any kind of offer

  • Question 57:

    In the Next-Best-Action designer, the Pega Customer Decision HubTM evaluates the business goal level decisions _______________.

    A. in numerical order
    B. in alphabetical order
    C. from top to bottom
    D. in a random order

  • Question 58:

    In the Event Payload, which parameter is mandatory when triggering a Real-time Event?

    A. Customer Type
    B. Offer Name
    C. Customer ID
    D. Channel

  • Question 59:

    In order to measure success of a web campaign, you capture ___________________.

    A. total page visits
    B. total impressions
    C. total number of products
    D. total number of visitors

  • Question 60:

    To add an additional property to an Event Payload, you must ___________________.

    A. declare a new event sub type
    B. create a new property in the event strategy
    C. add a new strategy property
    D. create a new property in the PegaMKT-Data-Event class

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