Pegasystems PEGACPMC74V1 Online Practice Questions and Exam Preparation

Pegasystems PEGACPMC74V1 Online Questions & Answers

• Question 21:

  Next-Best-Action is a customer-centric marketing paradigm that balances ______________.

  A. the customer's needs with the business objectives
  B. growth, retention, service, and risk mitigation
  C. business revenue with margin
  D. relevancy, context, timeliness, and consistency
  B. growth, retention, service, and risk mitigation

• Question 22:

  What run-time information does an adaptive model need to make a prediction?

  A. Proportion profile
  B. Historical interactions
  C. Customer profile
  D. Behavior of similar customers
  A. Proportion profile

• Question 23:

  In the context of real-time containers, how do you control what happens when a customer clicks on the offer?

  A. By configuring the click through connector in an offer flow
  B. By defining a real-time event
  C. By specifying the click through URL
  D. By specifying the call to action
  A. By configuring the click through connector in an offer flow

• Question 24:

  Which category contains the Set Property component?

  A. Data Import category
  B. Arbitration category
  C. Enrichment category
  D. Business Rules category
  C. Enrichment category

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  Reference: https://community.pega.com/sites/default/files/help_v719/rule-/rule-decision-/rule-decision-strategy/components/enrichment.htm

• Question 25:

  In Pega Customer Decision HubTM, the characteristics of a proposition are defined using ______________.

  A. Database columns
  B. Properties
  C. Logos
  D. Banners
  B. Properties

• Question 26:

  A campaign status changes to "Wrap-up" when _________________.

  A. the strategy has been run for all the customers in the segment
  B. the segment is processed
  C. the user changes the status via the Action menu
  D. all offers have reached their "End Shape"
  C. the user changes the status via the Action menu

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  Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (87)

• Question 27:

  On the File landing page, the status of output file template shows "In Progress". What action is required to see the data?

  A. Downloading
  B. Finalizing and downloading
  C. Waiting until the status changes to "Completed"
  D. Checking in the file output template
  D. Checking in the file output template

• Question 28:

  Which decision component belongs to the Arbitration category?

  A. Prioritization
  B. Decision Table
  C. Adaptive Model
  D. Scorecard
  A. Prioritization

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  Reference: https://community.pega.com/sites/default/files/help_v721/procomhelpmain.htm#rule-/rule-decision-/rule-decision-strategy/components/arbitration.htm

• Question 29:

  In Pega Marketing, a control group is implemented using ______________________.

  A. a sub strategy
  B. an interaction rule
  C. a control group rule
  D. a segment rule
  D. a segment rule

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  Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (178)

• Question 30:

  What is the simplest way to write a record to a database table each time an offer is sent to a customer?

  A. Use an Update Status shape, specifying the field from the offer to store.
  B. Use a send shape on the offer flow, and select the "Write To DB" check box.
  C. Use a Capture Response shape on the offer flow, specifying the offer.
  D. Use the Update File shape, specifying the template used.
  C. Use a Capture Response shape on the offer flow, specifying the offer.