Pegasystems Pegasystems Other Certification PEGACPMC74V1 Questions & Answers

• Question 21:

  In which channels is the Contact Policy applicable?

  A. Inbound

  B. Web and Call Center

  C. Omni-channel

  D. Outbound

  Correct Answer: B

  Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (205)

• Question 22:

  The diagram below displays the definition of four contact policies. If they are all included in an E-mail Channel Only strategy, which one is executed?

  

  A. Contact Policy B

  B. Contact Policy D

  C. Contact Policy A

  D. Contact Policy C

  Correct Answer: D

• Question 23:

  In Pega Marketing, a control group is implemented using ______________________.

  A. a sub strategy

  B. an interaction rule

  C. a control group rule

  D. a segment rule

  Correct Answer: D

  Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (178)

• Question 24:

  When executing a decision strategy, the blue dotted line in a decision strategy means ________________.

  A. data is referenced by the component the arrow originates from

  B. data is copied to the component the arrow originates from

  C. data is copied to the component the arrow points to

  D. data is referenced by the component the arrow points to

  Correct Answer: D

• Question 25:

  Which strategy design pattern is used to implement Contact Policy regulations?

  A. Prioritize – Set Property – Filter

  B. Proposition Data – Data Import – Decision Table

  C. Interaction History – Group By – Contact Policy

  D. Set Property – Prioritize – Contact Policy

  Correct Answer: D

• Question 26:

  In a decision strategy, in the "Test run" panel you can _______________________.

  A. enter input values

  B. choose an Input Definition

  C. choose a Data Transform

  D. choose a Report Definition

  Correct Answer: C

• Question 27:

  A customer's propensity to accept a proposition increases when ______________________.

  A. the proposition was rejected by similar customers

  B. similar propositions were accepted by the customer

  C. the proposition was accepted by similar customers

  D. similar propositions were rejected by the customer

  Correct Answer: B

• Question 28:

  Selection components provide the ability to ______________________.

  A. import results from other strategies

  B. filter propositions based on priority and relevance

  C. choose between different business issues

  D. make calculations based upon a list of propositions

  Correct Answer: C

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

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• Question 29:

  When using an adaptive model in a marketing campaign, the Treatment type used in the Offer Flow must match the value of the property ________________.

  A. pyDirection

  B. TreatmentType

  C. pyChannel

  D. pyTreatment

  Correct Answer: C

• Question 30:

  Which value is output by an Adaptive Model?

  A. Performance

  B. Score

  C. Behavior

  D. Lift

  Correct Answer: A