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Certified Pega Marketing Consultant (CPMC) 74V1

Exam Details

  • Exam Code
    :PEGACPMC74V1
  • Exam Name
    :Certified Pega Marketing Consultant (CPMC) 74V1
  • Certification
    :Pegasystems Other Certification
  • Vendor
    :Pegasystems
  • Total Questions
    :63 Q&As
  • Last Updated
    :May 14, 2024

Pegasystems Pegasystems Other Certification PEGACPMC74V1 Questions & Answers

  • Question 41:

    In Pega Marketing, the details about the membership of a control group are stored in the ______________.

    A. customer table

    B. interaction history

    C. control group segment

    D. control group table

  • Question 42:

    In a decision strategy, the "Test run" panel allows you to inspect_______________.

    A. the output of any decision component

    B. only the output of the Results decision component

    C. the first output of any component

    D. the output of any decision component except Sub-strategies

  • Question 43:

    What run-time information does an adaptive model need to make a prediction?

    A. Proportion profile

    B. Historical interactions

    C. Customer profile

    D. Behavior of similar customers

  • Question 44:

    Which property holds the information regarding control group membership?

    A. ControlGroupName

    B. MktValue

    C. MktName

    D. pyOutcome

  • Question 45:

    Which category contains the Set Property component?

    A. Data Import category

    B. Arbitration category

    C. Enrichment category

    D. Business Rules category

  • Question 46:

    If you define a contact policy with multiple limits for the same channel, __________________.

    A. the contact policy will fail

    B. the contact policy will apply the first limit only

    C. you get an error

    D. the contact policy will apply all limits

  • Question 47:

    In Decision Management, individual customer behavior is captured by________________.

    A. predictive models

    B. interaction history

    C. Visual Business Director

    D. decision strategies

  • Question 48:

    What is the key difference between a predictive model and a human expert?

    A. Predictive models always outperform human experts.

    B. Humans are better at dealing with structured data and identifying patterns.

    C. Predictive models make successful predictions irrespective of the amount of data available.

    D. Predictive models are more capable of detecting patterns in historical data.

  • Question 49:

    When creating a new segment, an Analysis Project is ______________________.

    A. not applicable for the top-level segments

    B. an optional configuration step

    C. a mandatory configuration step

    D. selected by the system automatically

  • Question 50:

    Which predefined criteria helps to identify customers who have responded to an offer in the past year?

    A. Offer Responses in Last Year

    B. Offers Received per Channel per Time Period

    C. Offers Received per Channel in Last Year

    D. Offer Responses per Time Period

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