PEGACPMC74V1 Exam Details

  • Exam Code
    :PEGACPMC74V1
  • Exam Name
    :Certified Pega Marketing Consultant (CPMC) 74V1
  • Certification
    :Pegasystems Certifications
  • Vendor
    :Pegasystems
  • Total Questions
    :63 Q&As
  • Last Updated
    :Jul 08, 2026

Pegasystems PEGACPMC74V1 Online Questions & Answers

  • Question 41:

    A customer's propensity to accept a proposition increases when ______________________.

    A. the proposition was rejected by similar customers
    B. similar propositions were accepted by the customer
    C. the proposition was accepted by similar customers
    D. similar propositions were rejected by the customer

  • Question 42:

    In web marketing, the click through metric indicates the number of customers who have _____________.

    A. deferred responding to the offer
    B. clicked the offer
    C. reacted positively to the offer
    D. viewed the offer

  • Question 43:

    The Business Issue-Group hierarchy is used to organize _________________.

    A. decision components
    B. predictive models
    C. customer interactions
    D. propositions

  • Question 44:

    In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?

    A. Prioritization component
    B. Filter component
    C. Group By component
    D. Switch component

  • Question 45:

    How do we refer to a segment that is used to test the impact of a specific offer?

    A. Target Segment
    B. Control Group
    C. Test Group
    D. Validation Set

  • Question 46:

    In a strategy, the proportions are imported using ________________________.

    A. Data Import component
    B. Offer Data component
    C. Import Data component
    D. Proportion Data component

  • Question 47:

    In a decision strategy, in the "Test run" panel you can _______________________.

    A. enter input values
    B. choose an Input Definition
    C. choose a Data Transform
    D. choose a Report Definition

  • Question 48:

    In a Real-time Event driven campaign, _______________________.

    A. contact policy restrictions are not applied
    B. volume constraint restrictions are applied
    C. the audience is always ignored
    D. campaign schedule options cannot be set

  • Question 49:

    The diagram below displays the definition of four contact policies. If they are all included in an E-mail Channel Only strategy, which one is executed?

    A. Contact Policy B
    B. Contact Policy D
    C. Contact Policy A
    D. Contact Policy C

  • Question 50:

    Which strategy design pattern is used to implement Contact Policy regulations?

    A. Prioritize -Set Property -Filter
    B. Proposition Data -Data Import -Decision Table
    C. Interaction History -Group By -Contact Policy
    D. Set Property -Prioritize -Contact Policy

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