MARKETING-CLOUD-PERSONALIZATION Exam Details

  • Exam Code
    :MARKETING-CLOUD-PERSONALIZATION
  • Exam Name
    :Salesforce Marketing Cloud Personalization Accredited Professional (AP-216)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :121 Q&As
  • Last Updated
    :May 30, 2026

Salesforce MARKETING-CLOUD-PERSONALIZATION Online Questions & Answers

  • Question 81:

    What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

    A. Shadow catalog information
    B. User behaviors
    C. Statistical tracking of KPIs
    D. Employee performance
    E. Operational information

  • Question 82:

    How quickly does interaction studio synthesize and activate date to gauge and respond to?

    A. 30 Seconds
    B. 30 milliseconds
    C. 1 second
    D. 1 minutes

  • Question 83:

    What three features are used to support mobile web personalization?

    A. SiteMap
    B. Web SDK
    C. Mobile SDK
    D. Mobile Data Campaign
    E. Templates

  • Question 84:

    ETL feeds must follow explicit specifications and requires which type of file format?

    A. CSV
    B. JSON
    C. Binary
    D. TextDocs

  • Question 85:

    If you want to compare the completion of two objectives based on a filter, what report would you use?

    A. Visitor behaviour report
    B. Referring sources report
    C. Goal completion report
    D. Goal comparison report

  • Question 86:

    What would a marketer include if they want to ensure they display recommendations from more than one category?

    A. Variation
    B. Exclusion
    C. Ingredient
    D. Booster

  • Question 87:

    What is the maximum number of user attributes you can setup per dataset?

    A. 100
    B. 50
    C. 250
    D. 500

  • Question 88:

    A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

    A. Use a segment to setup a filter, then use the filter in campaign statistics
    B. Use a segment to set a global goal
    C. Use a segment to specify certain actions, which can be set as the goal for a campaign
    D. Use engagement compare functionality to see the differences in key metrics and behaviours

  • Question 89:

    How many total global goals and filters can you define for your dataset in IS?

    A. 64 total for both filters and goals
    B. 25 filers and 25 goals
    C. Unlimited D. 300 total between filters and goals

  • Question 90:

    Which two items can be included in the total engagement score calculation?

    A. Identity merge date
    B. Visits
    C. Actions
    D. Time of Day

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