Salesforce MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-PERSONALIZATION Online Questions & Answers

• Question 111:

  How many times can a visitor accomplish a goal in interaction studio?

  A. It varies depending on the setup of the goal segment
  B. Each time a visitor leaves and rejoins the goal segment
  C. Only once for all time
  D. No more than twice or the goal completion will no longer be counted
  A. It varies depending on the setup of the goal segment

• Question 112:

  Which three components of a recipe are optional when configuring a new algorithm?

  A. Decisions
  B. Ingredients
  C. Variation
  D. Boosters
  E. Exclusions
  C. Variation
  D. Boosters
  E. Exclusions

• Question 113:

  Which ingredient shows a vistor products or content based on a "people like me" algorithm?

  A. Similar Items
  B. Trending
  C. Collaborative Filtering
  D. Co Browser
  C. Collaborative Filtering

• Question 114:

  Which ETL feed is used to bring campaign tracking data from marketing cloud messaging and journeys or pardot?

  A. Product ETL
  B. Transaction ETL
  C. Manual segment ETL
  D. External email campaign events ETL
  D. External email campaign events ETL

• Question 115:

  A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

  A. The option to include built-in fields on a segment export
  B. The option to exclude anonymous fields on a segment export
  C. The option to include all custom fields on a segment export
  D. The option to send segment date to Marketing Cloud
  C. The option to include all custom fields on a segment export

• Question 116:

  What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

  A. Data-in, understand, engage, data-out, analyse
  B. Know, understand, personalise, engage, analyse
  C. Identify, understand, decide, act, analyse
  D. Profile, insight, understand, act, analyse
  C. Identify, understand, decide, act, analyse

• Question 117:

  When should you define goals and filters?

  A. After launching a campaign that you want to measure against a goal or filter
  B. Over time, when you have something new you want to meausure
  C. When you are reviewing campaign statistics for a published campaign
  D. Before launching a campaign that you want to measure against a goal or filter
  D. Before launching a campaign that you want to measure against a goal or filter

• Question 118:

  Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

  A. Server-side campaign
  B. Web campaign
  C. Mobile campaign
  D. Email campaign
  A. Server-side campaign

• Question 119:

  What is the best practice naming convention for attributes?

  A. UpperCamelCase
  B. Lower_snake_case
  C. Upper_snake_case
  D. lowerCamelCase
  A. UpperCamelCase

• Question 120:

  How are anonymous visitors tracked?

  A. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd- party cookie.
  B. The customer must assign a unique alphanumeric identifier using a first-party cookie.
  C. The browser assigns a 3rd party cookie
  D. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first- party cookie.
  D. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first- party cookie.