Salesforce MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-PERSONALIZATION Online Questions & Answers

• Question 101:

  What qualifies a web visitor to see any experience of a web campaign?

  A. Campaign tracking rules
  B. Einstein Next Best Action
  C. Einstein Recipe Ingredients
  D. Email campaign rules
  A. Campaign tracking rules

• Question 102:

  What are three features of the WebSDK when deployed on a website?

  A. Configure filters and goals
  B. Rendering campaign for personalisation
  C. Identity and cookie management
  D. Sitemapping for data collection
  E. Loading data from ETL feeds
  B. Rendering campaign for personalisation
  C. Identity and cookie management
  D. Sitemapping for data collection

• Question 103:

  A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

  A. The agent uses a customized next best offer widget powered by the interaction studio connector
  B. Leverage service cloud to inform IS in real-time
  C. Use machine learning to serve product/ content recommendations in email sent by your ESP
  D. Manually sync data from Interaction studio to service cloud
  A. The agent uses a customized next best offer widget powered by the interaction studio connector

• Question 104:

  When using B2B Detect, which two options are valid account origins?

  A. IP address
  B. Time of day
  C. Customer date of birth
  D. Account Domain
  A. IP address
  D. Account Domain

• Question 105:

  Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

  A. Server-Side Campaign
  B. Mobile Campaign
  C. Email Campaign
  D. Web Campaign
  A. Server-Side Campaign

• Question 106:

  What are two types that real time interaction management helps marketers to personalize the customer?

  A. Data Aggregation
  B. Data Storage
  C. Next best Action
  D. Orchestration
  C. Next best Action
  D. Orchestration

• Question 107:

  What is a rule criteria that you can use in the segment creation process?

  A. Dimensions
  B. Social Mentions
  C. Email Click Throughs
  D. Actions
  D. Actions

• Question 108:

  What attribute and value is passed in the event API request for returning server side campaigns?

  A. Source = Server
  B. Server Side messages = 1
  C. Server side are always returned
  D. Server side = true
  A. Source = Server

• Question 109:

  What are base item types that an administrator can use in a Catalog?

  A. Product, Category, Article
  B. Name, Dimensions, Attributes
  C. Product, Article, Blog Past
  D. Product, Name, Description
  A. Product, Category, Article

• Question 110:

  What are the two main functions of the Event API? (select 2)

  A. Capture user attributes and actions
  B. Process GDPR data or deletion requests
  C. Return campaign responses
  D. Bulk load external campaign data
  A. Capture user attributes and actions
  C. Return campaign responses