Salesforce MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-PERSONALIZATION Online Questions & Answers

• Question 71:

  In which two locations in the page Type definition can a developer pass in attributes?

  A. is Match
  B. onActionEvent
  C. cashDom
  D. listeners
  A. is Match
  B. onActionEvent

• Question 72:

  What two features of interaction studio have functionality to perform an A/B testing?

  A. Templates
  B. Campaigns
  C. Segments
  D. Recipes
  A. Templates
  B. Campaigns

• Question 73:

  What are three areas a business user can apply custom catalog dimensions?

  A. Template filtering
  B. Segmentation
  C. Reporting
  D. Recipe exclusions and boosting
  E. Campaign targeting
  B. Segmentation
  C. Reporting
  D. Recipe exclusions and boosting

• Question 74:

  What are IS machine learning powered algorithms called?

  A. Machine Learning Tools
  B. Einstein Recipe
  C. Einstein Decisions
  D. Data Science Workbends
  B. Einstein Recipe

• Question 75:

  What three components can a web developer define by pageType?

  A. Item Actions
  B. Campaign
  C. Goals
  D. Content Zones
  E. Capturing Attribute
  A. Item Actions
  D. Content Zones
  E. Capturing Attribute

• Question 76:

  How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

  A. 25 filters and 25 goals
  B. Unlimited
  C. 300 total between filters and goals
  D. 64 total between filters and goals
  D. 64 total between filters and goals

• Question 77:

  Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging and Journeys or Pardot?

  A. External Email Campaign Events ETL
  B. Transaction ETL
  C. Product ETL
  D. Manual Segment ETL
  A. External Email Campaign Events ETL

• Question 78:

  What are three ways segments are used in marketing cloud personalization?

  A. Set goal and filtersb)
  B. Recommending products
  C. Targeting for campaigns
  D. Creating related lists within Salesforce CRM
  E. Analytics, trends and engagement
  B. Recommending products
  C. Targeting for campaigns
  E. Analytics, trends and engagement

• Question 79:

  Which three components of a server side campaign can be defined by a business user?

  A. Campaign rendering
  B. Campaign responses
  C. Promoted content
  D. Experience rules
  E. User attributes
  C. Promoted content
  D. Experience rules
  E. User attributes

• Question 80:

  Which two options are valid use cases for a segment? Choose 2 answers

  A. Identifying users who viewed a YouTube advertising campaign
  B. Identifying users who have purchased a certain value in a specified time period
  C. Identifying users for activation within an integrated Demand Side Platform
  D. Identifying users who abandoned a shopping cart today
  B. Identifying users who have purchased a certain value in a specified time period
  D. Identifying users who abandoned a shopping cart today