Salesforce MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-PERSONALIZATION Online Questions & Answers

• Question 1:

  When using B2B Detect, which two options are valid account origins?

  A. IP address
  B. Time of day
  C. Customer date of birth
  D. Account Domain
  A. IP address
  D. Account Domain

• Question 2:

  A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

  A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
  B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
  C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
  D. marketing cloud Personalization uses third party software to match anonymous and known identities
  B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

• Question 3:

  A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

  A. Immediate
  B. Within 15 minutes
  C. Within 24 hours (after nightly batch)
  D. Only on the visitor’s next session
  A. Immediate

• Question 4:

  How often does interaction studio poll the sftp for new files for ingestion?

  A. Immediately
  B. Hourly
  C. Daily
  D. Every 15 minutes
  D. Every 15 minutes

• Question 5:

  How many times can a visitor accomplish a goal in interaction studio?

  A. It varies depending on the setup of the goal segment
  B. Each time a visitor leaves and rejoins the goal segment
  C. Only once for all time
  D. No more than twice or the goal completion will no longer be counted
  A. It varies depending on the setup of the goal segment

• Question 6:

  What are the three ways segments are used in Interaction studio?

  A. Set goals and filters
  B. Targeting for campaigns
  C. Creation related lists within salesforce CRM
  D. Analytics, trends and engagement
  E. Recommending products
  A. Set goals and filters
  B. Targeting for campaigns
  D. Analytics, trends and engagement

• Question 7:

  What three components are defined by the developer in the Sitemap?

  A. Page Types
  B. Events
  C. Promotions
  D. Campaigns
  E. Content Zones
  A. Page Types
  B. Events
  E. Content Zones

• Question 8:

  A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

  A. Third party segment
  B. Control group segment
  C. A/B test segment
  D. Location-based segment
  B. Control group segment

• Question 9:

  In the user interface what is the visual representation of the data about a single visitor including preference?

  A. Unified view of customer
  B. unified customer profile
  C. Single source of truth
  D. Single view of customer
  B. unified customer profile

• Question 10:

  The sitemap provides the functionality that enables IS to identify which three items?

  A. Page types
  B. content zones
  C. attributes
  D. campaign
  E. Templates
  A. Page types
  B. content zones
  C. attributes