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Marketing Cloud Personalization Accredited Professional

Exam Details

  • Exam Code
    :MARKETING-CLOUD-PERSONALIZATION
  • Exam Name
    :Marketing Cloud Personalization Accredited Professional
  • Certification
    :Accredited Professional Certification
  • Vendor
    :Salesforce
  • Total Questions
    :88 Q&As
  • Last Updated
    :May 14, 2024

Salesforce Accredited Professional Certification MARKETING-CLOUD-PERSONALIZATION Questions & Answers

  • Question 1:

    What two features of interaction studio have functionality to perform an A/B testing?

    A. Templates

    B. Campaigns

    C. Segments

    D. Recipes

  • Question 2:

    Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

    A. Audience

    B. Salesforce data

    C. API

    D. Date based

  • Question 3:

    ETL feeds must follow explicit specifications and require which type of file format?

    A. Binary

    B. CSV

    C. JSON

    D. Text

  • Question 4:

    ETL feeds must follow explicit specifications and requires which type of file format?

    A. CSV

    B. JSON

    C. Binary

    D. TextDocs

  • Question 5:

    How many total global goals and filters can you define for your dataset in IS?

    A. 64 total for both filters and goals

    B. 25 filers and 25 goals

    C. Unlimited

    D. 300 total between filters and goals

  • Question 6:

    A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

    A. Use a segment to setup a filter, then use the filter in campaign statistics

    B. Use a segment to set a global goal

    C. Use a segment to specify certain actions, which can be set as the goal for a campaign

    D. Use engagement compare functionality to see the differences in key metrics and behaviours

  • Question 7:

    Which three components of a server side campaign must be coded by a developer?

    A. Campaign Setip

    B. Parsing the JSON Response

    C. Tracking of campaign statisticsd

    D. Content Selection

    E. EVENT API Request

  • Question 8:

    How many days after the date of upload will files be deleted from the SFTP?

    A. 180 days

    B. 30 days

    C. 60 days

    D. 90 days

  • Question 9:

    Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging and Journeys or Pardot?

    A. External Email Campaign Events ETL

    B. Transaction ETL

    C. Product ETL

    D. Manual Segment ETL

  • Question 10:

    Which scenario is a valid interaction studio use case?

    A. Recommendations in email which are personalised at send time

    B. Behavioural targeting with 3rd party audience data

    C. Recommendations in email which are personalized at open time

    D. Machine learning driven insights within a customer database

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