Salesforce MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-PERSONALIZATION Online Questions & Answers

• Question 11:

  A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

  A. The option to exclude anonymous fields on a segment export
  B. The option to include all custom fields on a segment export
  C. The option to include built-in fields on a segment export
  D. The option to send segment data to Marketing Cloud
  B. The option to include all custom fields on a segment export

• Question 12:

  What are the components of an Marketing Cloud Personalization web campaign?

  A. Email capture, homepage, and product requisite
  B. Affinity, infobar, and attribution window
  C. Configured recipe, visitor profile, and content window
  D. Experience, template, and content zone
  D. Experience, template, and content zone

• Question 13:

  Which data feed integrates external system data into a user's profile leveraging identity attributes?

  A. Interaction Feed
  B. Catalog Feed
  C. User Feed
  D. Identity Feed
  C. User Feed

• Question 14:

  How often does interaction studio poll the sftp for new files for ingestion?

  A. Immediately
  B. Hourly
  C. Daily
  D. Every 15 minutes
  D. Every 15 minutes

• Question 15:

  How often is the Event Stream report refreshed?

  A. Every Day
  B. Every 15 Seconds
  C. Every 30 Minutes
  D. Every hour
  B. Every 15 Seconds

• Question 16:

  A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

  A. Rule-based targeting
  B. Open time email
  C. Surveys
  D. A/B testing
  B. Open time email

• Question 17:

  In the user interface what is the visual representation of the data about a single visitor including preference?

  A. Unified view of customer
  B. unified customer profile
  C. Single source of truth
  D. Single view of customer
  B. unified customer profile

• Question 18:

  Which two successs metrics can a company achieve with IS their web channel?

  A. Increase in first time visitor
  B. Increase in conversion rate
  C. Increase in organic search ranking
  D. Increase in revenue
  B. Increase in conversion rate
  D. Increase in revenue

• Question 19:

  Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

  A. Increase in organic search ranking
  B. Increase in conversion rate
  C. Increase in revenue
  D. Increase in first time visitors
  B. Increase in conversion rate
  C. Increase in revenue

• Question 20:

  If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

  A. Developer tools
  B. Force SDK URL
  C. Campaign Debugger
  D. Inject SDK
  B. Force SDK URL