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Salesforce MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Exam Preparation

MARKETING-CLOUD-PERSONALIZATION Exam Details

  • Exam Code
    :MARKETING-CLOUD-PERSONALIZATION
  • Exam Name
    :Salesforce Marketing Cloud Personalization Accredited Professional (AP-216)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :121 Q&As
  • Last Updated
    :May 30, 2026

Salesforce MARKETING-CLOUD-PERSONALIZATION Online Questions & Answers

  • Question 61:

    What are Marketing Cloud Personalization's machine learning powered algorithms called?

    A. Data Science Workbench
    B. Machine Learning Tools
    C. Einstein Decisions
    D. Einstein Recipes

  • Question 62:

    How many days after the date of upload will files be deleted from the SFTP?

    A. 180 days
    B. 30 days
    C. 60 days
    D. 90 days

  • Question 63:

    When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?

    A. Identity Namespace
    B. Identity String
    C. Not Unique
    D. Unique

  • Question 64:

    What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

    A. ETL feeds
    B. Automation Studio
    C. Sitemap
    D. API

  • Question 65:

    In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

    A. Single view of customer
    B. Unified customer profile
    C. Unified view of customer
    D. Single Source of Truth

  • Question 66:

    How are anonymous visitors tracked?

    A. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
    B. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
    C. The customer must assign a unique alphanumeric identifier using a first-party cookie
    D. The browser assigns a 3rd party cookie

  • Question 67:

    What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?

    A. Variation
    B. Booster
    C. Exclusion
    D. Elimination

  • Question 68:

    What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

    A. Exclusion
    B. Ingredient
    C. Variation
    D. Booster

  • Question 69:

    What are two ways to populate the Marketing Cloud Personalization catalog?

    A. Email Pixel
    B. Third-party Integration
    C. ETL Feed
    D. Web SDK

  • Question 70:

    How does a marketer perform an A/B test in Web Campaigns?

    A. Create multiple events
    B. Create multiple web templates
    C. Create multiple web campaigns
    D. Create multiple experiences

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